Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest.
March’s Mighty Wrap-up
We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page. (And while you’re at it, take a look back at February’s wrap-up right here.)
Phat Tips for a Lean Startup
“Life’s Too Short to Build Something Nobody Wants” is the quote to keep in mind as you start on the path to a lean startup. Vikas Rana shares some tips on how to cut costs without cutting corners. It’s a mindset shift you should definitely think about.
A Snapshot of Visual Content Marketing
You may be able to write beautiful, compelling copy – but maybe an infographic is a better way to go. Often, people respond better to visual information than plain text. Laura Buckler presents some good guidelines for better marketing. Hmmm, maybe I should do infographic wrap-ups…
Tune Up Your Pitch with a Powerful Call-to-Action
What makes a great call-to-action? Moss Clement clues us in on the key components of compelling call-to-action elements. From positioning to the creative use of color, you can optimize your call-to-action and raise your conversion rate. Don’t wait! Read now for more tips!
Optimize Your SEO Services Choice
In-House? Consultant? Agency? So many choices. It’s Grayson Kemper to the rescue, with some sound advice on making the best choice for your business. Explore your options and plan for the future.
Mobile Marketing Musts
Mobile searches lead to action, so make sure your mobile marketing strategy passes muster. Mark Toney walks us through mobile marketing facts, figures, tips and tricks to make sure our mobile game is keeping up, so we don’t get left in the digital dust.
Social Media Success Refresher
It may seem like common sense, but sometimes we all need to go back to the Social Media basics! Syed Ali Mudassar reminds us of the fundamentals so we can stay authentic and stay on track. Consistency is key – and don’t be afraid to experiment!
Buff Up Your Creative Brief for Better Branding
Get your team focused on your brand experience by crafting a creative brief. It will serve as the roadmap for your marketing and make sure everyone is on the same page. Harley David Rubin shares the six elements needed for writing your creative brief so all the bases will be covered, and your message will be focused.
When “No” is the Beginning of the Conversation
We’ve all been there – we’ve presented a proposal to a potential client and they say the magic words that make our hopes fizzle – We can’t afford it. Sometimes that’s really the case, and sometimes that “No” is the beginning of a new conversation. Debbie Mrazek clues us in on how to salvage the sale or at least continue the conversation so even if the answer is not right now, you’re building a relationship so you can make the sale later.
Get Moving on Your Mobile Marketing
How often do you use your phone when you’re looking for a product or service? Guess what? Your potential customers are using mobile devices, too, and Neha Baluni shows us how to get moving so we can make sure we’re mobile friendly – and visible in the digital world.
Uplevel Your E-commerce Website
Optimizing your e-commerce website doesn’t have to be hard. Al Gomez shares optimization techniques to help your e-commerce site rise in the page rankings and get noticed. If you’re selling online, great tech tips and commentary on making sure you have an eye on quality make this a must-read!
Bad Data Brings Big Dilemmas
Bernadette Coleman gives us all a little wake-up call regarding how we’re handling our brand’s data. If you’ve changed your business name, merged, or been part of an acquisition you’re going to need to make sure that not just the Post Office has all of your updated information. Make sure your data is correct and keep customers coming to the right place. Your spring cleaning should DEFINITELY include cleaning up bad data!
Facebook Business Page – Your Quick and Painless Guide
You might think that once you’ve set up your Facebook Business Page, your job is done. Stevan McGrath guides us through setup and optimization and then tells us how and why managing the page is so important. It’s the perfect primer for honing your Facebook savvy!
Your Twitter Twelve-Step Improvement Program
Just when you’ve gotten used to 140 characters for Twitter, they change the game and expand it all the way to 280 characters. Good news, right? Well, you still need to keep it brief, but now you can be a little more creative. Pankaj Narang gives us 12 great pointers for making our new, longer Tweets powerful and engaging.
Ads Can Add Up to Increased Sales
If you’ve been on the fence about social media advertising, you’ll want to take a look at the data that Mark Toney presents. Even though people say that social media doesn’t influence them, it’s woven into the fabric of our daily lives, and we may not be stopping to think where we spotted that fabulous find, we just know that we MUST have it. Social Media advertising doesn’t need to be a go-big-or-go-home proposal, but it should be something that you consider as part of your marketing plan.
And That’s March’s Wrap-up
From the magic of infographics and Twitter’s new 280 character limit, the importance of protecting and correcting your brand’s data online, to when NO may actually signal the start of a conversation – and more – we’ve got you covered. Refer to this “bouquet” as needed to refresh your store of knowledge!
Savoring this bouquet of digital marketing know-how? Tweet this post and click share to help colleagues and friends “spring forward” too!
