Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven local SEO services, companies can secure top search placements for locally relevant industry keywords. To achieve this aim, most small and medium-sized businesses, startups and multi-location brands alike turn to local SEO companies.
What Are the Main Services and Strategies of a Local SEO Company?
Hitting the top spots in Google, Bing and other search engines requires many tasks – tasks that must be performed on an ongoing basis. Partnering with a local SEO company gives you access to many of the following techniques.
Local SEO Strategy Development
Initially, a local SEO company must develop an individualized strategy based on a client’s particular requirements. This process involves first performing an SEO audit to understand the business’ current SEO status.
Google Business Profile Management
The Google Business Profile (GBP) is Google’s own business listing platform, and as such is a necessary component of a successful local SEO strategy. The first step is to ensure an optimized profile, one that is focused on business details, high-quality images, relevant categories and a description. However, ongoing management is also essential, with features like Products, Services, Google Posts, Question & Answers and attributes helping reach consumers based on their search and location.
Website Optimization
On-site optimization helps increase local search visibility for relevant keywords. A local SEO company uses a wide variety of optimization techniques including keyword research, title and meta description creation, dedicated location pages, city pages and blog content targeting various long-tail keywords. Among the top questions to ask when hiring an SEO company is how they will help a business rank in local search.
Citation Building and Management Services
Citations are one element of local SEO that can be helpful. Essentially, citations are mentions of a business that appear on directories, review sites and related platforms. You’ll also want to consider the channels that are included in their business listing network, and how they maintain the accuracy of the business data.
Review Management
According to local search experts, review signals account for 16% of Google’s Local Pack ranking factors. Therefore, having a clear review management strategy is essential for increasing local search visibility. The best local SEO agencies will discuss with their clients the absolute importance of getting reviews across multiple platforms – and help them determine their best options. Some agencies will offer their own in-house solution, though many agencies prefer to recommend third-party options. In addition, depending on the site builder used by the client, an SEO agency may have recommendations for bringing reviews into the site.
Link Building
Backlinks from blogs, local news sites, review platforms and directories all contribute to a business’ placement in organic search. Among the link-building strategies used by top companies, citation building and content marketing with blogs and infographics are extremely important.
Develop a Content Strategy
Content marketing is crucial to help amplify a brand’s presence online. Content writing services for local SEO ensure that everything from a website homepage to a Google Post captures consumer attention. With high-quality content a business can achieve a high click-through rate, low bounce rate and increased sales.
Speak With Us About Local SEO for Businesses
Rocks Digital is a leading local SEO company working with businesses and brands across the United States. To discuss how we can help you increase local search visibility, speak with our team today. Call (214) 989-7549 or request a website evaluation.
