Conversion Tracking Solutions for Higher ROI
From profitable small businesses to global industry giants, a crucial factor for success is the ability to make incremental improvements on a website. Digital marketing campaigns are rarely fully-formed and profitable from the start. But with the expertise of a full-service digital agency like Rocks Digital, each aspect of a campaign can be perfected.
Conversion Tracking & Optimization Is Key to Digital Marketing Success
We use tracking and optimization to improve your digital marketing and sales strategies so they’ll run like a well-oiled machine. While tracking and optimization might not sound like fun to most people, Rocks Digital loves the process of fine-tuning marketing, sales and conversions. We have found ways to drive more sales for companies from California to Florida.
Tracking & Optimization That Gets Results
Goals must be set to effectively track results. Whether you want to get an improved search placement, grow an email list or convert more sales, you need to know where you are now – and where you want to go. But how can you determine these metrics? Rocks Digital uses technology and insights to optimize your campaigns and track continued performance.
In brief, failing to track targeted metrics will undoubtedly cost your business money. But over-optimizing your website and advertising campaigns also risks damaging the user experience. At Rocks Digital, our experienced team knows how to strike a balance. We make smart decisions that benefit your business and the customers who buy from you.
Our Tracking & Optimization Approach
Every business has individual goals. We’ll work with you to create a custom solution at an affordable cost. Some of the services we provide include the following.
Google Tag Manager Setup & Tracking
Tag management is the system we use to collect and track data across your website, mobile apps and third-party platforms. We can set up Google Tag Manager to track leads from their first encounter with your brand to eventually making a purchase. Depending on the aims of your business, we can track goals, form submission, conversions and a host of other metrics. With this data from Google Tag Manager, the Rocks Digital team can work with you to make smart and strategic decisions.
Google Analytics Setup & Reporting
If you’ve never used Google Analytics, you might expect it just tracks the number of visits to your website. But this is not the case – Google Analytics is actually an incredibly powerful tool offering deep insights and competitive intelligence. At Rocks Digital, we set up Google Analytics to optimize your website and advertising campaigns quickly and effectively. Our team can dramatically increase your return on investment (ROI) with custom sales funnels, goal setting and sophisticated reporting. Successful companies of all sizes consider Google Analytics a go-to tool.
Conversion Rate Optimization
One of the biggest challenges for a business is getting visitors to its website. But what happens if they aren’t taking the actions that you expect? The Rocks Digital team uses conversion rate optimization techniques to solve this. Whether the goal is for more sales, phone calls, newsletter subscriptions or other factors, we can help. We are experts in transforming unprofitable digital marketing campaigns into winners using conversion rate optimization.
How to Get Started With Tracking & Optimization
The approach to tracking and optimizing will vary for each client. At Rocks Digital, we create custom solutions tailored to your needs. Every part of our service is designed to boost your business. We are dedicated to providing a high ROI, and your success is our goal. Here are some of the stages involved in the Rocks Digital tracking and optimization process.
- Develop aims and goals.
- Create a streamlined tracking system.
- Identify gaps in the sales process.
- Run optimization experiments.
- Review data.
- Set new targets for optimization.
Common Tracking & Optimization Questions
Do I need to use both Google Tag Manager and Google Analytics?
Both services function well together. Analytics can be integrated with Tag Manager, removing the need to add code manually to each page. Tag Manager also integrates with Facebook, Google Ads and many other services.
Can Google Analytics track where my website visitors are located?
Yes. Google Analytics provides location data, allowing you to track where visitors are located, their language, device type and much more.
Will Google Analytics help with conversion rate optimization?
Yes. You can track visitor behavior and other factors to improve the user experience. Also, Google Analytics lets you set goals and funnels, allowing you to track the journey an individual takes – and identify where improvements can be made.
We Are Here for Your Tracking and Optimization Needs
Are you accurately tracking every aspect of your digital marketing strategy? Have you optimized the sales process to secure maximum sales? If you need assistance with tracking and optimization, Rocks Digital is here to help. To contact our experienced team, call us at (214) 989-7549 or contact us online.
