Social media is undoubtedly one of the best platforms available to promote yourself or your brand, so staying current with social media tips is a must.
In this era of technological advancement, we tend to stick to our mobile phones almost all the time. Nearly everyone you know can be found on some social media website or app, and the app/website could be used as a great medium for conversing with them.
Help Users Discover Your Brand with Social Media
Having been an introvert for pretty much most of my life, I have found social media to be a life-saver. It has been my face and my voice for a long time now. Being an introvert gives you ample opportunities to come up with innovative ways to avoid meeting people in person. Social media provides opportunities to be social without becoming an extrovert or an ambivert.
While a lot of my time on social media websites has been spent watching memes, I have come across some great local brands on these websites. I would follow them depending on how I found their products or services. And as of now, more than half of those brands have risen to more fame than I could have expected back then.
Such is the power of social media. But becoming successful on social media isn’t easy; there’s a lot that goes down in making someone or something famous.
3 Social Media Tips to Cultivate Online Success
So here are three quick tips which I believe would help you become successful on social media – or at least stay on the right path!
Be Yourself
While it seems to be something that is applicable largely to people, businesses also need to “be themselves” out there. There’s no point in portraying yourself as the next Google, when being XYZ is all that you would need to be. But do make it a point to be clear about what you stand for, and stick to it.
If you’re faking it, audiences will get to know that sooner or later, and the losses you would incur in that case would be a lot more than monetary! There are influencers who start off by helping people out with what they’re best at, but then eventually shift to fields which pay more. But what they lose out in that process is the audience that actually followed them and cared about their take on things in the first place.
I’m not saying that it’s bad to explore other fields. Change is always good – just don’t get so carried away that you forget what you were really here for. So if there’s one tip that you absolutely must walk away with after reading this blog, it is this: Be Yourself. And trust me, the right audience will appreciate you for that.
Experiment
Your million-followers idea might just be a sentence in your diary right now. Unless you experiment with different ideas and methodologies, chances are slim that you’ll make a unique personality for yourself. Know that your uniqueness has a huge impact on your success. In fact, every successful person/brand on social media has something unique they have to offer to the audience.
Experiment with everything you can. You can always try out different timings to suit your audience better, or you could go ahead and increase or decrease the frequency of your posts.
Whatever you do will have consequences which can be analyzed to extract useful information. Based on this information, you can choose actions to take to boost your online presence.
Be Regular
People who like your page on Facebook or follow you on Instagram, Twitter, Tumblr, or just about any social media website, follow you for a reason. They are interested in what you have to say about things, and they will wait for you to come up with something new. Nobody follows you for that single image you posted – they follow you to see more of such images.
Hence, be regular. There’s nothing wrong with giving your audience just one post per week. Trust me, your audience will love your work even if it is just one post per week – just make sure that you never miss out on that post! Most people are active for a few days on social media websites, after which they lose interest and end up quitting. Being regular will help your audience look forward to your posts, and will definitely help keep your audience engaged.
Put these Social Media Tips to Work for Your Brand
The three social media tips we discussed could be classified as common sense things to do. But as we know, sometimes the obvious can be overlooked. So just remember: Be yourself, experiment, and post regularly. Your audience will appreciate it, and your brand will thrive!
Does engaging your audience seem easier now? Share your thoughts in the comments!
