Whether you’re a new startup or an industry leader, paid advertising is a vital strategic tool to attract and secure new customers. And naturally, given the search giant’s dominant market position, any paid advertising strategy will need to leverage Google PPC services. So for those companies without experience in running profitable advertising campaigns, learning the essentials of Google Ads is a winning approach.
What Are the Essentials of a Google Ads Campaign?
If you’re new to paid advertising, Google Ads can feel overwhelming. Getting to grips with the fundamentals will help you understand the goals, strategies and processes needed for a successful ad campaign.
Keyword Research
Google’s Keyword Planner provides industry-related search terms and their corresponding search volume. By considering the average monthly searches, keyword intent, competition and other factors, advertisers can target the phrases most likely to deliver converting traffic.
Budget and Bidding Strategy
Setting a daily budget ensures the campaign doesn’t unexpectedly exceed the designated spend. Google also lets you apply an automated bid strategy, depending on whether you want to maximize conversions, generate traffic, increase brand awareness and other goals.
Ad Creation
The goal of a compelling ad is to generate interest, encourage users to click the link – and ensure the resulting landing page is congruent with the ad copy. Successfully completing this task satisfies users and leads to a high Google Quality Score.
Dedicated Landing Page
Ultimately, your business needs a paid search campaign to generate interest in products and services and get more customers. A dedicated landing page facilitates this process with engaging copy and a call to action – and the ability to A/B test various elements to increase conversions.
Call Tracking
If your business gets customers from phone calls, then dedicated call tracking is essential. Call tracking allows you to attribute conversions to specific ads, keywords and campaigns, enabling you to pinpoint the customer’s journey to a sale.
Diversify Campaign Types
Using Google Ads allows you to gain access to their entire ecosystem. The ability to develop tailored ads for the Search Network, Display Network, YouTube, Maps, Gmail and others increases reach and offers precise targeting capabilities.
Google Analytics Setup & Tracking
Google Analytics integration lets advertisers monitor how users interact with a business website after the initial ad click. To understand the ROI of a campaign, it’s crucial to know which ads, keywords and campaigns are driving conversions. With the right analytics data, businesses can identify obstructions in the customer journey and maximize the results from paid search advertising services. To accomplish this, event tracking is absolutely essential.
Best Google Ads Paid Search Advertising for Local Businesses
Rocks Digital works with local businesses to deliver cost-effective leads and conversions. We provide expert PPC advertising campaigns, local SEO and content marketing services for businesses of all sizes. For trusted digital marketing solutions, call (214) 989-7549 or request a website evaluation.
