Often called pay-per-click (PPC), paid search advertising is a valuable tool for local businesses aiming to reach targeted consumers. However, companies are prone to ignoring the power of PPC campaigns due to budget constraints. So if your business is not using paid search, here are some reasons to integrate it into a comprehensive marketing plan.
How Businesses Can Benefit From Paid Search Campaigns
Marketing online in the present day requires a joined-up approach. Each marketing channel helps the next, providing engagement, data, brand building and more – and PPC will almost certainly be a key pillar in any successful plan.
PPC Delivers Targeted Traffic
Marketing campaigns have different goals that depend on the requirements of each business. Whether promoting a new service and increasing the customer base to building brand awareness or growing an email list, campaigns require a targeted approach. PPC allows a business to meet these goals by adjusting ad copy, geolocations, devices, landing pages and so on.
Paid Search Offers Fast Execution and Results
A paid search campaign can be up and running quickly, delivering traffic to an offer almost straight away. In contrast to SEO (which requires you to lay the groundwork first), PPC lets you execute immediately, test your expected results and make fast adjustments. And with the ability to set a maximum budget, there’s no issue with a budget potentially spiraling upwards.
Paid Search Campaigns Are Flexible
The ability to optimize a campaign is a key characteristic of PPC. While it’s not likely for an advertisement to deliver optimal results immediately, testing and tweaking specific factors offers incremental improvements. By determining what your PPC campaign might be missing, you can turn a losing campaign into a winner.
PPC Complements Other Marketing Channels
Successful marketing campaigns target various channels to ensure that a wide base of consumers is reached. However, each of these channels is a complement to each other, bolstering results from each campaign. For example, paid search gives access to valuable keyword data that can be added to content creation for SEO and social media. So if you are active in SEO, email marketing and social media, your business or agency partners have all the requisite data and skills to make PPC work.
PPC Campaigns Provide Measure Results
Paid search companies want local businesses to succeed, so they continue investing in marketing. Therefore, Google PPC services and others provide precision data to make campaign creation and optimization easier. Impressions, clicks, conversions and other key metrics are easily accessible, allowing businesses to see how their budget is spent and the results it delivers.
Professional Paid Search Marketing Services for Local Businesses
Rocks Digital works with businesses to increase targeted traffic and secure new customers. We connect businesses with eager buyers using PPC marketing, SEO, content creation and other techniques. To learn more, call (214) 989-7549 or request a website evaluation.
