Brad B. McCormick is the Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency with offices in over 30 North American cities. Brad has over 17 years of experience in helping global B2C & B2B companies create brand equity in the digital world.
A native Texan, Brad spent the majority of his agency career in New York City in roles such as senior digital producer, senior digital strategist, and Global Digital Director.
Brad works with a long list of clients spanning a broad range of industries, with strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), health care (Johnson & Johnson, Novartis), government (US Dept. of Homeland Security, Council on Foreign Relations), and nonprofit (Smokey Bear, Girl Scouts) sectors.
His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. A frequent speaker on social media strategy & measurement tools, Brad has been quoted in the New York Times and Business Week and has written for both PRWeek & Ad Age. PR Week named Brad one of the four “Top Digital Creative Minds” in the industry. Brad is also a Certified ScrumMaster® in agile project management. Brad holds a BS in Creative Advertising and a BA in American Studies/Liberal Arts from the University of Texas at Austin.
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