ROCKS DIGITAL  BLOG

Lissa Duty

How to Optimize a Bing Places Listing and Why It Matters

Bing Places optimization tips.
Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing has recently gained attention after some significant updates. Let’s take a look at why a local business needs a Bing Places presence, and the best approach to optimize a listing.

The Benefits of a Bing Places Listing

Does your business have a Bing Places listing? If not, now’s the time to claim it. Here are some of the main benefits you can expect.

Take Control of Business Data

Business data is collected and syndicated across numerous platforms. However, when a business doesn’t claim the listing, the data can easily be outdated and incorrect. By claiming and optimizing the listing, you can maintain control to ensure users get up-to-date and accurate information.

Increase Search Visibility

A comprehensive Bing Places listing increases the chances of being discovered across a range of local industry keywords. If your business can demonstrate trust, authority and geographical relevance, Bing will likely display the listing to searchers.

Leverage Bing’s Substantial User Base

According to The Verge, Bing has 100 million daily active users. While this number falls short of Google’s more than one billion daily active users, it absolutely represents a significant number of engaged consumers.

Build a Local Search Network

We have certainly proclaimed the benefits of a Google Business Profile. But to maximize search visibility on Google, businesses need a network of platforms to fully thrive. Placements with Bing Places, GBP, Yelp, Facebook and many others all help to grow a business’ local footprint.

Take Advantage of Bing’s AI Push

Bing recently gained significant attention – and an uptick in users – after Microsoft integrated AI into the search engine. As recently discussed in the webinar posted below, AI could have major implications for local SEO, and staying at the cutting edge will be critical to stay ahead of the competition.

How to Optimize a Bing Places Listing

Optimization is the key to increasing search visibility with a Bing Places listing. Follow these optimization tips to create a strong foundation.

Claim the Listing

Start by adding a business listing – or claiming it if the listing already exists. Before the profile goes live, business owners will need to complete the verification process.

Update Business Details

Basic business details include the name, address, phone number, website link, categories and opening hours. In addition, add links to Facebook, Twitter, Yelp, TripAdvisor and other sites, as this helps Bing associate the listing with other data sources.

Add Images

Add a broad selection of high-quality images that help promote the business. Along with product pictures, images will typically include shots of the exterior and interior of the building.

Integrate Keywords

Similar to Google Business Profile optimization, adding keywords helps with search discoverability. Bing actually states that their AI uses the information provided to match businesses against customer searches.

Monitor Reviews

Reviews are an important way to develop consumer trust, as a positive star rating will likely increase the click-through rate from a local search. Unlike Google, Bing Places displays reviews from third-party sites like Facebook and Yellowpages, as well as from niche-specific platforms like Lawyers.com. Building an active Facebook community – while also monitoring reviews on other platforms – is key to getting a consistent flow of positive reviews that drives users to your profile.

Add Offers

Take advantage of user interest by adding promotions to your Bing Places. Promoting offers to consumers is a valuable way to increase engagement and turn searchers into buyers.

Audit How Your Bing Places Listing Appears in Search

With Microsoft recently integrating AI into Bing, adapting to the changing landscape is a must. For example, as part of optimizing your Bing Places listing, examine the elements that show in search results on your listing.

The Bing Optimization video below shows how Bing is using AI to identify information on business websites, and adds information such as frequently asked questions, service buttons, appointment buttons (and more) into Bing listings.

Even with AI taking action, there’s good news – you can suggest edits to button links on the listing, and implement strategies to optimize the pages on your website from which Bing is pulling information.

Expert Business Listing Management and Bing Places Optimization

Rocks Digital helps businesses increase their local presence with a collection of specialized tools and services. From local SEO and listing management to web development and content marketing, we’ve got you covered. For more information, call (214) 989-7549 or request a website evaluation.

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now