As most business owners will know, content creation is at the heart of online marketing. Whether you’re a small local business or represent a large corporation, you undoubtedly rely on search engine optimization services to reach a significant audience. However, coming up with engaging, SEO-focused content topics is a constant challenge – one that calls for a systematic approach. With that in mind, let’s look at some quick ways to identify content ideas that drive traffic to your website.
4 Ways to Identify SEO-Focused Content Ideas
Almost every industry has a vast number of content topics that will be relevant to a business. The following approaches use real-world data and customer behavior, allowing you to focus on content that delivers results.
1. Look at Google Search Console Data
Google Search Console provides a wealth of information on a site’s performance, traffic and indexing issues. When it comes to content ideas, the tool indicates search queries used by real users, as well as keywords that need work to reach the top of search results.
In the “Performance” section, navigate to “Search Results” and then “Queries.” This tab highlights keywords, search volume, current position and other key metrics. You can then simply use the keywords relevant to your business goals to shape new content.
2. Study Google Analytics
Similarly, Google Analytics makes it easy to find quick content ideas based on valuable data. First, navigate to the “Engagement” section and look at “Pages and Screens” for an overview of the most popular pages on the website. Next, look at “Landing Pages” to see the pages that are attracting visitors to the site.
Assuming these high-traffic pages are on-topic for your business, you can then either create new pages within the same category or update these older content pieces with more relevant content. See how to optimize a blog post to rank in search results for ideas.
3. Monitor Customer Service FAQs
A less common idea for content generation ideas can be found in your customer service helpdesk. Typically, you will identify popular questions that fit into broad categories related to the products or services available.
By using these FAQs to create content, you offer a helpful service to customers and also satisfy Google’s need to provide users with useful information.
4. Check Google’s Search Results
Google’s “People also ask” search engine feature is an underused resource for content ideas. This feature appears on the first page of Google for search requests, providing related questions to the current search query.
As part of our local SEO services, we use the “People also ask” feature to discover highly relevant content topics that real users want to know about. In many cases, the existing answer is inadequate, providing an opportunity to deliver greater value to users.
Contact Us for SEO-Focused Content Writing Services
At Rocks Digital, we connect businesses to targeted audiences with expert content writing and SEO solutions. If you need help building, maintaining and promoting a website, speak with our team today. Call (214) 989-7549 or request a website evaluation.
