Litany Bergeron is a social media enthusiast and an eCommerce Manager at Hilton Worldwide. Her specialty is integrating social media and search engine optimization (SEO) to help build digital campaigns for businesses big and small. Over the last seven years, she has worked with various clients in the categories of travel, finance, retail and entertainment.
Her award-winning campaigns have been recognized by the Internet Advertising Competition, The International Business Award “Stevies” and local SMC Dallas Social Media Showcase. According to Swarm, Litany spends most of her spare time sampling craft-style libations, shopping, seeking out pizza and finding moments of Zen at the nearest botanical garden.
Presentation Details
7 Tips To Maximize Engagement for Brands on Social Media
Consumers today expect to see their favorite brands on social media — not to be sold, but to be entertained. The top brands on social media are recognized for being caring and inspiring.
Do you think your target audience would have the same emotional reaction about your branded content? Are you struggling to find a balance between justifying returns and maintaining multiple social channels?
Learn how to leverage the best tools and techniques that will help connect your brand with the right audience, build advocacy and track success.
What you will learn:
- Where to find your most engaged audience.
- Tips for optimizing posts and campaigns.
- Tools for monitoring and measuring success.
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