Andrew is the CEO & founder of www.localseoguide.com, a leading search consultancy with a specialty in multi-location SEO & enterprise SEO for large, complicated websites. He has provided his services to numerous media, e-commerce companies, franchises and start-ups including Walmart.com, SamsClub.com, AutoNation, Bing, Amazon, Hulu, DexKnows.com, The Los Angeles Times, The New York Daily News, Sequoia Capital, Yellowbook.com, Cox Communications, Meredith TV Group, The Yellow Pages Group Co. of Canada, Truvo, AT&T, D&B, Friendster and MOG.com. He has also designed Google Places SEO programs for companies that provide SMB SEO services.
Andrew is the editor of the popular Local SEO Guide blog, providing tips, trends, how-tos and strategies for small businesses and marketers in the local search industry. He also is a regular contributor to SearchEngineLand.com and author of the definitive Google News Ranking Factors survey. In 2012, Andrew launched AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and SIRI.
Andrew is a frequent speaker on SEO, local search and web strategy at conferences such as BIA/Kelsey’s Interactive Local Media, Directional Media Strategies, The Local Search Association, SMX, SES, RadioInk, Deals3D and the Daily Deals Summit.
Andrew has more than 15 years of experience in the internet. He was a founding member of NBC’s internet group and a former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. He is a co-founder of Backyard, a local deals service that was acquired by Pixelfish in 2011.
Presentation Details
The 2016 Local SEO Ranking Factors: Reverse Engineering Google’s Local Search Algorithm
How does Google’s local algorithm really work? Andrew Shotland will walk you through the results of one of the largest-ever statistical studies of the local SEO ranking factors. For the past six months LSG has studied the effect of more than 100 factors on the rankings of 15,000 local businesses, in one hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources.
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