If you actually tried to keep up with every SEO blog out there, you could find yourself in pretty bad shape in no time. Not only does the sheer volume make that impossible but you could continually find yourself doing one thing based upon one “expert’s” opinion and undoing it based upon another. Certainly that is not an effective way to operate.
We are not saying that getting different insights is not important. What we are saying is that you should be cautious about where those insights come from. Just like the quality of your backlinks matter, so too does the quality of your sources.
To help you wade through the surplus of SEO influencers to follow, we have put together our list of 10 of the industry’s top gurus.
- Neil Patel
The brains behind KISSmetrics and Crazy Egg knows what he’s talking about.
- Rand Fishkin
The fact that Rand co-founded Moz should tell you he is worthy of your time. Following Rand should be part of your daily routine.
- Matt Cutts
If it comes from Google, you need to know about it. It’s that simple.
- Andrew Shotland
If your business relies even the smallest bit on local SEO, Andrew Shotland, the founder of Local SEO Guide, is one guy you need to listen to.
- David Mihm
Your local search knowledge should not be limited to only one voice. David Mihm is another expert more than worth your time.
- Danny Sullivan
For everything SEO, check out Search Engine Land’s Danny Sullivan. You’ll get a view into all areas of search.
- Andy Beal
Andy drills down into some of the more esoteric aspects of SEO and related topics like online reputation management, making him a great addition to your list of followers.
- Lee Odden
Armed with great B2B experience, Lee Odden has a window into marketing and SEO that can make you think.
- Bill Slawski
This founder of SEO by the Sea has been involved with SEO since 1996…that’s pretty much since the beginning so we think he knows a thing or two.
- Brian Clark
With today’s emphasis on content and copy, reading what Brian Clark of Copyblogger has to say is a good idea.
When identifying which SEO influencers to follow, look for a mix that gives you different ideas to consider. However, before implementing anything, you need to make sure that things make sense for you and your business because your business is yours, not your influencers’.
