How to Create Cool Infographics
3 Part story format (Tower of Beer – www.rothira.com/tower-of-beer)
1 key message
Ah-Ha – The Main Event
Call to Action/Conclusion
Why Infographics?
- Understandable Faster
- Memorable
- Actionable
Standard – Static Infographic
Animated – Now, Animated Infographics are coming into play
- Animated GIF – Motion attracts attention
- Videos – storytelling + data visualization
Interactive – Infographics that are clickable
Infographics are informative
- Popular, Interesting, Related Topics
- Sharing Internal Data
- How-To Infographics – These are a form of Informative Infographic
Infographics are Persuasive
Infographics that are used to persuade someone to do something
- Company Elevator Pitch
- Infographic Advertising
- PR Infographics
- Charities and Humanitarian Information
- Lobbying Tool
Infographics as Entertainment
Some infographics are just for fun
- Infographic Music Videos
Infographics are used within companies – proprietary data that will not be released to the public
- Financial Data
- Sales Data
- Internal Processes
- Competitor Landscape
- Social Media Strategy
- Competitive Assessment
- Qualitative Data
- Quantitative Data
- Personas or Demographics
- Annual Reports
- Presentation Handouts
DESIGN TIPS
- Be Accurate
- Don’t put the wrong data into the wrong chart type
- False Visualizations
- Sizing is important
- Calculate area for shapes
- Eliminate Chart Legends – Move the legend into the chart
- Tell A Story – A big pile of data does not tell a story
INFOGRAPHIC TOOLS
- Adobe Illustrator
- OmniGraffle
- Visio
- Affinity Designer
- PowerPoint
- Inkscape
- Visme
- Canva
- Easel.ly
- Infogr.am
- Piktochart
Image Editing – Photoshop, GIMP, Pixelmator, Acorn
- The Noun Project – online library of icons
- Wordle.net – Word Clouds
- Chortle.net
- Gliffy.com
- Batchgeo
- Tableau public
- Highcharts/HighMaps JS
- D3.js
- Coolinfographics.com/Tools
Join the Meetup to learn more: Bit.ly/DFWDataViz
