ROCKS DIGITAL  BLOG

Rocks Digital

Casey Markee, Nationally Recognized Beacon Expert to Speak at Rocks Digital on Hyperlocal Marketing

Casey Markee, Beacon Expert, Media WyseCasey Markee is a nationally recognized expert on beacons, hyperlocal marketing, and micro-moments. He’s spoken on the topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences, and provides consulting services to Fortune 1000 companies worldwide.

The founder of digital marketing firm Media Wyse, Casey is also the Lead SEO Consultant with industry-leading publication SearchEngineNews.com. In that position, he provides SEO training to companies large and small and has personally trained SEO teams on five continents. He’s also a highly sought-after content creator with 500+ bylines to his credit.

For more information, find him through his site Media Wyse or connect with him on Twitter @MediaWyse.

Presentation Details

Beyond IOT: Hyperlocal Marketing with BLE Beacons

Remember that scene in Minority Report when Tom Cruise is running through the mall and he’s being relentlessly targeted by retail offers based on biometric feedback? Even though that film was based in an imagined 2054, that kind of hyperlocalized targeting is available now, and it’s done with BLE Beacons.

Beacons are the latest evolution in the landscape of IOT. As small as a quarter, these are wireless Bluetooth-powered location-aware transmitters that provide increased geo-targeting through apps or smartphones. Retailers or just general brick-and-mortar locations can install beacons throughout their stores and venues, then hypertarget their audience with offers and marketing messages.

The number of beacons deployed in the United States is projected to pass 400 million by 2020. In 2016, beacons influenced over $40 billion in retail sales. In short, beacons are a big deal – and if you are a retailer not using them, you could be at a competitive disadvantage.

Takeaways:

* What Beacon Technology is and how it can be deployed effectively.
* The strengths and weaknesses of the two major beacon wireframes, Eddystone and iBeacon.
* Best practices in implementing and measuring an effective beacon campaign.
* How beacons work great in generating “Micro-Moments” for Brands & SMBs.
* Case studies on current novel uses of beacons in eCommerce and retail.
* Why beacons are here to stay, and recommendations on beacon vendors.

Beacon technology provides a frictionless experience to enhance existing marketing campaigns. It stands to be the new battleground for mobile retail success. Arm yourself by attending this presentation from one of the leading IOT experts in the US.

Meet the Speakers | Meet the Sponsors

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now