Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success.
In 2009 Lissa discovered she had a passion for digital marketing – and a natural talent for leveraging social media platforms to brand clients and businesses.
Lissa speaks at conferences, chambers of commerce and various groups around D/FW about digital marketing, social media, and the importance of online branding. She does all this while balancing her many responsibilities at Advice Local, where her primary focus is spearheading company initiatives related to branding and marketing in the local search industry.
In her spare time, you can find Lissa behind the scenes creating content, playing in WordPress, and posting to the company’s social media accounts as one of the voices behind the brand.
Connect with Lissa on Facebook, Twitter, and LinkedIn @LissaDuty. Google “Lissa Duty” to find an endless stream of information about her contributions to social media and the community.
Workshop Details
Feeding Search and Social to Drive Site Traffic
Today’s world is not search OR social, it’s search AND social! And when your goal is success you can’t just ride the fence. But how to make the right moves? Well, we have an answer for that …
In this workshop, Lissa Duty, will share the tried-and-true methods she uses daily to get search engines like Google (yes, the G-word) to serve up content she creates in their desktop and mobile search results.
Lissa will focus in on:
- E-A-T (Expertise, Authoritativeness, Trustworthiness)
- Content Optimization
- Share-ability
Along the way, Lissa will share the multi-channel approach she employs with extensive content pieces – including infographics, research papers and eBooks – to increase awareness, drive conversions, and convert prospects to customers.
She’ll have something for all the techies too, so expect mentions of RankBrain, on-page, URLs, URIs, and other nifty technical jargon. But make no mistake, this presentation will benefit everyone from first-steppers to pros.
Want loyal fans and connected followers? Great! Lissa expected that answer. Attend this timely workshop and take your content marketing to the next level.
Rocks Digital Marketing Clinic
Are you a DIY’er and struggling with digital marketing? Or perhaps you are a marketer and need to take in the highlights of something new. And what about trying to rank your business or a client’s business higher in SERPs, but everything you try just isn’t working?
Congratulations then, because you’re in the right place: New to Rocks Digital this year is the Rocks Digital Marketing Clinic! We have been lucky enough to get a smart-smart group of experts to answer your questions and provide support. This clinic is in a one-on-one format where you choose the expert you would like to speak with, and you get 5 to 15 minutes to pick their brain and get the answers you need.
Organizer Lissa Duty, Mike Stewart, Byron Ingraham and John Nosal will all be there to lend their expertise.
Meet the other experts – Byron Ingraham, John Nosal and Mike Stewart.
Meet the Speakers | Meet the Sponsors
