Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. As the VP of Marketing and Sales at the Gruen Agency, Michelle is the agency’s internal marketing strategist. She is responsible for growing Gruen’s website, blog, social marketing, industry thought leadership and advertising footprints. She is also a key consultant to the internal team and agency clients.
Michelle is a creative thinker who enjoys solving business problems and assessing customer behavior. When setting strategy, she is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans on track. She also continues to maintain proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and content creation and continues to cultivate an active thought leadership role in relevant digital strategy communities.
Michelle is currently a co-host of the Search Talk Live podcast and was the co-host of #SocialChat for 6 years. She is a contributing writer for Search Engine Journal, The SEMPost, and Search Engine Watch. Her passion for marketing makes her a favorite conference speaker at events like Socialize Toronto, Search Marketing Expo, Pubcon, and the Zenith Digital Marketing Conference.
Presentation Details
Rise of the SEO Undead – The Zombie Search Apocalypse
If SEO is dead, then it’s the one zombie that no one can stop. With each technological shift, the demands on the successfully undead continue to grow.
Users are shifting their search habits from desktop to mobile. They are changing their query input from text to voice. Every year new search-enabled devices emerge on the market. The search engines themselves are constantly morphing the ways (paid and organic results) and means (algorithms, machine learning, emerging AI) to present the most likely answers to users’ questions … sometimes before the user is aware of the need for the answer.
How does someone in charge of search engine optimization optimize for all of THAT?
Together we will explore:
- User search behavior trends
- Impact of search-enabled voice devices like Alexa and Google Home
- Continuing changes to how a SERP looks now
This presentation will include insights from several top SEO experts as well as Michelle’s unique marketing generalist perspective.
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