Cynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm’s lifestyle clients. She creates buzz for some of Dallas’ hottest brands including Blushington, MiniLuxe, Truluck’s, Pat & Emmitt Smith Charities, and The Shops of Highland Park.
In 2008, Cynthia created a personal blog as a hobby to share the stories of her life as a working mom in Dallas. Today, OhSoCynthia.com has morphed into one of Dallas’ most highly visited websites and covers fashion, food, philanthropy, events, celebrity sightings, and reality TV.
Cynthia describes her blog as “a love letter to the city of Dallas” and enjoys taking readers along for the ride as she experiences all that the city has to offer. Cynthia is THE go-to resource for what’s happening and who you need to know in Dallas, and has been featured on WFAA’s “Good Morning Texas,” CW33, Fox 4, CultureMap, D Magazine, PaperCity and DFW Style Daily – to name a few.
You might also recognize her from her many appearances on Bravo’s “Real Housewives of Dallas.” Smoot is also a Contributor for Dallas Hotel Magazine and the Dallas Editor for The Society Diariesmagazine.
Presentation Title
The Art & Science of Charming Your Audience – The Influencer Marketing Panel
Whether you are a big brand or a small business, Influencer Marketing is a critical marketing component needed to build your online social standing, increase your SEO, and drive traffic to your website or retail location.
For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices. There are several ways brands can work with influencers, including paid and unpaid sponsorships, as well as through event PR.
In this panel discussion, you will learn from experts:
- How to select Influencers that naturally align with your brand
- How to set clear expectations and achievable goals
- Why quality is more important than quantity
- How to create lasting partnerships for long-term success
This panel is sure to teach all in attendance how to build strong influencer relationships that make a difference!
Meet the panelists – TBA.
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