Grant Simmons leads the Search Marketing team at Homes.com, helping drive brand awareness and traffic to one of the nation’s top real estate sites.
Grant has over 24 years of agency and brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, Amgen, and Fox Sports.
Grant is a popular speaker at search and real estate industry events worldwide, including SMX, SES, SIS, UCLA Anderson School of Business, emarcom, C3, Multifamily Brainstorming and DMA, and has been quoted in Forbes, Fox Business, MediaPost and other national publications.
Described as an online marketing strategist, motivator, ideator, entrepreneur and proud American with a funny accent, he prefers father, sailor and expat Brit—though not necessarily in that order when there’s a fair wind.
Presentation Details
Paleo SEO – Foundational Human Needs Driving Your Content Strategy
Starting with Maslow’s hierarchy of needs, we’ll explore how content strategy & tactics need to align with the foundational aspects of human needs expressed in search queries and online behavior.
Follow caveman Ugg as he navigates paleo-challenges to satisfaction, then apply the core elements of content (uniqueness & value), safety (trust & https), social need (sharing & sharability), ego bait and esteem (authoritative connections & links), and finally the pinnacle of paleo SEO – self-actualization of success… the metrics that matter to become chief of the tribe.
Takeaways include how to:
- Leverage human needs for content success
- Ideate and identify key queries to target
- Create content that satisfies users
- Focus on metrics that matter for reporting
Join Grant to learn to ROCK the human factor and help your content strategy!
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