Faith Murphy is the Senior Director of SMB Partnerships, Sales and Support at Oath. She currently leads teams of industry experts focusing on providing advertising insights and opportunities to SMBs across Oath’s advertising platforms in the Americas. She develops and maintains relationships with early stage startups to premium partners, who focus on selling locally driven products, at scale, to SMBs. She also leads all the sales and support efforts focused on the self-serve segment, developing operational processes and go-to-market strategies for growth.
Faith received her BA in Communication Disorders from the University of Connecticut. She has over 15 years of experience in digital advertising, with a background in business development, operations, optimization strategies and analytics.
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. They reach over one billion people around the world with a dynamic house of brands. A global leader in digital and mobile, Oath is shaping the future of media.
Presentation Details
How to Create Brand Love
You work hard for your brand, but how’s your timing? As you labor to ensure that the right message is being projected, understand that “right” has more than one component. You may have seen recent headlines highlighting the incredible need to make sure your brand is not just getting its message right, but getting it right in the right moment.
This is important for every brand of any size, even for the smallest of SMBs. When you get it right, you help the consumer feel the love! And that’s important, because:
- Most of a company’s business – around 65% – comes from the existing customer base
- Bad news travels fast: dissatisfied customers are still over 2x as likely to report their experience compared to a happy one
- The 80/20 rule applies – 80 percent of profits come from that loyal 20% of your base
Your goal is to build interest, relationships, and cultivate brand loyalty. This talk will reveal insightful new research on just what drives brand loyalty and how you can create it for the brands you represent. Since protecting the brand is an important part of brand building, we’ll be looking at the importance of brand safety as well.
Add to your brand-building toolkit with these key takeaways:
- Understand the mechanics of brand loyalty
- Learn to build brand awareness online
- Get brand safety do’s and don’ts
Attend this presentation tohelp others love your brand(s) as much as you do!
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