Best-selling author, international speaker and self-made mom entrepreneur, Elayna Fernández is best known for her award-winning blog thePositiveMOM.com, inspiring millions of moms in over 160 countries.
An avid Storyteller, Story Strategist, and Student of Pain, she has spoken on prestigious stages around the world and has served as an advisor to leading brands – and to some of the most renowned transformational leaders of our time.
Elayna has been named one of the Top Latina Influencers in the USA and one of the SUCCESS Magazine Top 125 Leaders worldwide. She has been sponsored by over 400 brands and featured on both national and international media.
Elayna is passionate about entrepreneurship. She started her first business at only 7 years old, has raised entrepreneurial daughters and has helped thousands of moms become digital entrepreneurs. Moms worldwide come to Elayna for guidance in crafting their stories to turn them into bestselling books, profitable courses and highly-acclaimed blogs.
Elayna is a powerful advocate of diversity, inclusion and representation. She is originally from the Dominican Republic and lives in Fort Worth, TX with her daughters.
Presentation Details
How to Use Your S.T.O.R.Y. to Win in Content Marketing
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.” ~ Bryan Eisenberg
When you enhance your content (blog posts, newsletters, infographics, videos, newsletters, social media posts, etc.) with a well-told emotional story, you can connect, captivate – and convert your audience.
Transformational storyteller and award-winning story strategist Elayna Fernández will share:
- Why storytelling matters in your content marketing ideation, creation and promotion.
- How to design compelling stories that capture your audience’s attention and engagement.
- The Principles of Storytelling that will accelerate your content marketing results.
- The 5 components that make stories memorable, engaging and impactful.
Elayna will also discuss many other insights that will help you reach your brand awareness, traffic and conversion goals through the power of stories.
Discover the Art of Storytelling in Content Marketing in This Exciting Rocks Talks Presentation
Learn storytelling and other useful tools to grow your brand and business during the conference favorite Rocks Talks at the 2022 Rocks Digital Marketing Conference. Don’t miss your chance to participate – register today!
P.S. To follow all the conference announcements & news here’s the category link.
