Clint Butler is a retired noncommissioned U.S. Army officer. After serving 22 years active duty, including deployments to Kosovo, Iraq and Afghanistan, he worked for two years as a contractor training explosives and narcotics detection dog teams in Afghanistan.
He holds master’s degrees in Internet Marketing, Business Intelligence, and Public Relations. He has been happily married to his wife Kimberly for 29 years and has two sons, three dogs and a cat.
Looking ahead during the last few years of his military career, he started learning search engine optimization for lead generation and affiliate marketing. Since then, he’s started his own agency, Digitaleer, works as SEO Director for Franchise Rocket, co-owns SEO Intelligence Agency and RankGear, and has spoken at conferences on the topics of on-page optimization, site structure, SEO testing and advanced schema markup.
Clint’s former and current clients include Yellow Pages, Skyscanner, Small Business Trends, Mighty Dog Roofing and WhiteSands Treatment Centers, to name a few.
Presentation Details
Embracing Machine Learning and AI With Advanced Schema
Resulting from a collaboration between search engine and data companies, structured data markup – commonly described as schema – has been around for quite a while as a way to classify pages on the web.
In more recent times Google has leveraged the addition of schema code to build search features like review stars, FAQ and video thumbnails. These have the potential to help searchers find what they’re looking for, and also helps business owners by providing better conversion from search results.
Google has also pioneered the growth and use of machine learning and artificial intelligence algorithms to better classify the web. This has created a unique opportunity for business owners to use structured data markup to teach the algorithm exactly what their page is about and what it’s associated with.
In this presentation, I’ll show how you can increase the value of your content marketing campaigns, product listing, interlinking, or even branding using advanced schema markup.
Learn to Leverage AI and Advanced Schema
Join us at the 2022 Rocks Digital Marketing Conference and discover how to leverage AI and advanced schema to increase search result visibility for the businesses you represent. Register now and get ready to ROCK schema markup!
P.S. To follow all the conference announcements & news here’s the category link.
