Is your business website capturing visitor interest and converting sales? As a provider of high-quality website design and development services, we regularly identify businesses that have been let down by design errors or usability issues.
If you need some insight into the must-have features of a business website, we have some recommendations stemming from our many years of experience. And don’t forget – you can help other business owners by sharing our handy infographic on your social media platforms.
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Top Features of a High-Impact Business Website
Several elements work together to contribute to the success of a business website. Here are some of the most important features to prioritize.
Clear Navigation
Website navigation should be intuitive, employing a logical site structure and an easy-to-understand menu. When users are confused by the navigation, they’re unlikely to stick around.
Optimized for Speed
Fast-loading websites benefit both users and search engines, satisfying the demand for immediate content. Make sure you optimize images, enable browser caching – and identify coding issues.
Responsive Design
As users browse from a range of devices, responsive design is essential. Opt for custom web design that provides a streamlined experience across desktops, smartphones and tablets.
Call-to-Action
A call-to-action (CTA) directs users to a desired outcome. The most high-converting websites use multiple CTAs to encourage buying products, joining the mailing list, calling for more information and more.
Built for Users
Unnecessarily complicated websites distract visitors and certainly cause friction in a sales funnel. Carefully consider the user experience, prioritizing attractiveness, readable fonts, white space, search functionality – and a memorable logo.
Clear Brand Identity
A website is the gateway to the brand. By delivering a consistent experience across all platforms, consumers begin to recognize your brand identity and form a connection with the business.
High-Quality Content
High-quality, informative content is the foundation of a successful business website. By creating up-to-date, valuable articles, the site will meet the needs of visitors and search engines alike.
SEO-Friendly Design
SEO and user experience are closely tied, and Google stays committed to giving consumers what they want based on specific searches. Excellent website design will feature effective on-page optimization (including keyword-rich titles and meta descriptions), internal linking and structured data.
Security Features
Users expect a high level of security when they visit or buy from a website. Protect your business website and users by implementing HTTPS and SSL to encrypt data. Also, use a trusted hosting service and keep all code and software updated.
If you want to help entrepreneurs get the website their business deserves, please consider sharing our infographic across your social media platforms.
Custom Website Design and Development for Businesses
At Rocks Digital, we create high-quality custom websites that deliver for users and search engines. If you would like to discuss our web design and development services, contact our team today. For more information, call (214) 989-7549 or request a website evaluation.
