The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how the music during a particular scene made you feel. Maybe it was during a horror film where the deep sound of mixed musical instruments kept you on the edge of your seat. Maybe it was a romantic movie filled with classical or operatic music selections that made the scene even more believable, and made you fall in love all over again; even if you’re single.
Cure the Copyright Blues with the Facebook Sound Collection
But what do you do when music copyright is an issue, or the use of music found on YouTube doesn’t work on a platform like Facebook? It’s no secret that Facebook has been pushing video content on its platform heavily, ever since the latest major platform updates announced back in January of 2018. Facebook has shared that live videos or videos that foster organic engagement within the community will take priority, but music is still a problem for content creators – if they don’t have a reliable resource to use. And this is where Facebook’s Sound Collection comes into the conversation.
Color-grading, lighting, location, and having a vision for a visual project goes a long way, but a seasoned videographer also knows that musicplays a huge role in how viewers connect with what they’re watching. What they hear matters just as much as what they see. Music can make or break a video production, which can result in decreased or no engagement from viewers.
Visuals have a way of swaying our emotions, but music has a way of making them real.
The new Facebook Sound Collection feature is a great way for video content creators to really connect with viewers and organically engage. With track selections ranging from eclectic, pop, classical, hip-hop and other popular genres, this new feature is a great way for content creators to easily add music to visual content that will be featured on Facebook.
Facebook Sound Collection is a tool to help those that are producing video content gain access to free music and sound effects that can be used in their videos promoted to or pushed on Facebook. This feature is still new, with roughly less than 1,000 music tracks and a bunch of sound-effect options. Facebook’s Sound Collection is also accessible via mobile application, which is a major plus for content creators on-the-go, or content creation updates that may occur at the last minute.
7 Tips to Use Facebook Sound Collection Most Effectively
- Spend some time thinking of content ideas before immediately jumping to what music to use.
- Use your website and Facebook Insight data to determine what your audience connects with best. For instance, some viewers connect with emotional content more than serious and thought-provoking content. And some viewers want to be educated, not entertained.
- Develop a Content Creation Strategy for your video content.
- Review your final content to better assist with selecting the right music to use.
- Locate Sound Collection under the Publishing Tool on your Facebook Business page.
- Spend some time listening to the music that’s featured within the Facebook Sound Collection. Really pay attention to what will connect with your
- Match your visual content with the music available in Sound Collection, and follow the prompts to add this music to your visual content.
Video Content Marketing Will Only Continue to Grow
Analytical data also shows that videos are here to stay, and that video marketing will continue to take over in 2019. This is the perfect time to learn more about how music really allows viewers to connect with visual content, and a great place to start finding some of that music is the Facebook Sound Collection!
Your audience is looking at your visual content for a solution, and your visual projects can definitely serve in that capacity. Why not also make it more pleasant to see and hear?
Challenge yourself to use music to have an even greater emotional effect on your audience, or to increase engagement with an educational piece you’re delivering – with visual content you’ve developed– so your content connects and conversion increases.
What about YouTube?
While Facebook is working hard to be the go-to platform to showcase video content, and has thus far proven that quality video content works very well – for those that are planning their video marketing content strategically – leaving the SEO-powerhouse platform YouTube is not recommended at all! In fact, it’s best to push both platforms accordingly, as your audience on YouTube may not be the same audience as on Facebook.
The Facebook Sound Collection Shows that Music Matters
I trust this introduction to the Facebook Sound Collection is a sound reminder (pun intended) about the power of music, and how it can truly help your marketing strategy. Review the tips above, and really take time to preview the tracks that are in the Sound Collection, as we know that music does matter – and a track can quickly determine whether your content gets a play or a pause.
As always, think about how you can connect even more with your audience. Focus on what they need from you, plan your strategy, and then use your visual content to give them what they need. Now add music to this content via Facebook Sound Collection, and see how you connect with your audience even more!
What are your thoughts about using the Facebook Sound Collection? Do “sound off” and share in the comments!
