ROCKS DIGITAL  BLOG

Laura Darkstar

Technical SEO Workshop at #RocksDigital

Technical SEO Workshop
Image Credit –garagestock/Shutterstock.com

Rachel Morgan, with Advice Interactive Group, helps you optimize the SEO on your site (or your clients’ sites) with a number of tools that can help you find out what is working and what’s not!

Tools to Use to Optimize SEO

Screamingfrog – When you download Screamingfrog and run a scan on your site’s URL it will allow you to identify broken and non-working links on your site. It will also show you where the link is on your site and where it is linking to (which should make it easier to fix any errors).

No Underscores – Google doesn’t know how to “read” underscores and your pages may end up being oddly categorized by their crawlers, so if you can use hypens, that’s better from a Google Crawl standpoint.

Shorten URLs – You may want to shorten up any long URLs, which can become an issue particularly in blog titles.

Avoid duplicate title tags – This can happen with blogs, especially.

Meta links – calls to action and phone numbers are good here. They don’t impact your ranking but they can impact your click-through rate

Omit meta keywords – Because of potential pitfalls, it’s probably best to omit meta keywords. They can be crawled by competitors and show what keywords you are targeting.

Pictures/Images – make sure to use alt-text and put keywords in your alt-text.

Pay close attention to image size – Be careful with images so that your site doesn’t start slowing down to load the large images. Conversely, you want to make sure the images are large enough to be viewed and maintain good quality.

Keyword Tools for SEO Optimization

If you need help with optimizing your SEO, you can use the following tools to find some keywords:

With a little time and attention and the right tools, you should be able to optimize your site’s SEO. You can also use these tools if you sell related services to businesses and you can use the scan to find areas where they can improve and work those items into your proposal!

Do you have any other SEO tools that you like to use? Comment below and tell us what you use!

To learn more about Rachel Morgan you can read her full bio on Rocks Digital.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now