Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018
A little bit about Hugo D. Aviles:
- Born in Quito, Ecuador
- Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa
An Overview of the Digital Media and Advertising Industry
- 209 billion dollar global digital media and advertising industry.
- $16 billion dollars in fraud occurs annually and bots are one of the reasons this occurs.
- In 2017 digital surpassed TV.
- By 2020 it is expected that digital ads will make up 50 percent of all ad spending.
Ad Fraud
What Causes Ad Fraud
- Nonhuman traffic (ie. bots)
- seoclerks.com – can buy many bots there
- Methbot – controlled by a single group based in Russia and operating out of data centers in the US and Netherlands
- HyphBot – potentially 3x larger than Methbot
Blockchain Is the Answer to Online Advertising Transparency
How Blockchain Works
- Alice wants to send money to Bob.
- The first block is created online and represents the transaction.
- This block is broadcast to every part in the network.
Cryptocurrency is just something that is built on the blockchain.
Credit card processing started with using a manual machine (also known as “The Knucklebuster”).
Blockchain Potential Applications & Disruption
The blockchain is radically changing the future of transaction-based industries. An example would be when two people negotiate a price; after a price is agreed, blockchain is used to generate the forms.
adChain
- An open protocol on the public Ethereum blockchain
- Allows for the building of decentralized applications for advertising online
- Pays people for their attention
- Views ads, rewards you in cryptocurrency
Clearcoin.co
- Tracks all transactions on the distributed proof of history ledger
- Allows you to buy and sell media on the blockchain
- Influencer marketing transparency
SocialMedia.market
- Decentralized influencer advertising marketplace
- High level of influencer marketing transparency
Blockchain Allows Businesses to Have Online Advertising Transparency
When businesses use blockchain it gives them transparency to their online advertising. This in turn creates a higher level of trust which in turn will boost your local search visibility.
