Elayna has been recognized as Best Marketer, Mom Entrepreneur of the Year, Best Latina Lifestyle Blogger of both 2015 and 2016, and the 2017 Best Family and Parenting Creator at the TECLA Awards. Her highly acclaimed blog, ThePositiveMOM.com, has been ranked as one of 100 Top Moms Blogs Worldwide both in 2016 and 2017, and she has been named one of the Top Latina Influencers in the USA two years in a row.

Born and raised in a slum in the Dominican Republic, Elayna now lives in Fort Worth, Texas, with her loving husband and 3 homeschooled daughters. Elayna is often featured in global media (Latina Magazine, CNN en Español, The Huffington Post, and more!) and travels the world as an international motivational keynote speaker and success trainer for moms.

Her philosophy is “BE Positive and You’ll BE Powerful!”

Presentation Details

Emcee – Social Content Track Sessions

Read the session descriptions and meet the speakers – Karen Liz Albert, Katy Katz & DeAndre Upshaw.

The #RocksDigital 2017 #SocialMedia #Content Track is Ready to Rock with Emcee @thePositiveMOM_
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Let’s Rock Social Media at Rocks Digital 2017!

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Brooke says: I get great satisfaction in educating businesses on Local Search; how to best sell and support their clients in one of the most important aspects of marketing local!

First introduced to search in 2004, it was love at first sight! Brooke learned and practiced SEO in multiple industries, including software development and telecommunications. This led to her becoming a partner at Local Roll Call, a small digital marketing agency, where she handled sales, operations, client management, social media marketing, SEM & SEO campaigns.

In this industry, there is never a dull moment!

When not working, Brooke loves spending time with her husband and kids, the pups, and anyone else hanging around. They love the beach and water life, and if the time is right, look for Brooke out on the links.

Presentation Details

Emcee – Local Search and SEO Track

Read the session descriptions and meet the speakers – Lance Bachmann, Moosa Hemani & Michelle Stinson Ross.

The #RocksDigital 2017 Local #Search and #SEO track will ROCK with @BrookeLocal as Emcee
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Let’s Rock Local Search and SEO at Rocks Digital 2017!

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Wright is a search marketing geek, and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations, and other interactive marketing projects for clients. He provides valuable input into creative, technical and strategic projects as well, ensuring that the strategic vision of all interactive marketing programs mesh with campaign goals.

As two-time former President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought-after speaker at industry events, including SMX, Pubcon, Search Engine Strategies, and others. His frequent contributions of articles, columns, and quotes for various national and trade publications are widely read and cited. Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the KATIE Awards, WebAwards, and the PRWeek Awards. Connect with Tony on Twitter @tonynwright.

Client experience includes: American Airlines, Hewlett Packard, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney Interactive, Coca-Cola, Brown Forman, Travelocity, Merck Pharmaceuticals, Whymilk.com, NokiaUSA, Gateway Computers, Samsung Electronics, Hilton Hotels, Southern Methodist University, Baylor University, FASTSIGNS, La Quinta, Bank of America, Compass Bank, AIG Insurance, and Spirituality.com.

Presentation Details

Emcee – Mobile and Web Track Sessions

Read the session descriptions and meet the speakers – Casey Markee, Robin Moss & Jeff Whitfield.

The #RocksDigital 2017 #Mobile and #Web track is ready to ROCK with @tonynwright as emcee
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Let’s Rock Mobile and Web at Rocks Digital 2017!

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Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education. As an inbound marketer, she is skilled in SEO, social media, on-page optimization, and mapping out strategies through persona and buyer journeys – but her foundation and passion lie in content marketing. Give her a problem and she will find a meaningful story to paint a clear picture for your audience.

Katy is currently on the board of two marketing organizations in Houston—a local SEO meetup, SearchHOU, and Houston Interactive Marketing Association where she is also a conference co-chair. She has presented on content marketing, social media, and brand personalization at events around the country including Pubcon, State of Search, MNSearch, Zenith, and H/IMA.

Presentation Details

Social Media Metrics: Slay More Goals than Arya Stark

One of the biggest complaints that I hear about social media is, “how do I know whether what I’m doing is working?” When it comes to any marketing initiative, it’s important to set relevant, measurable goals that apply to your plan and your overall company objectives. But sometimes, that’s easier said than done.

How many likes equal a favorite? And how many shares does it take to get a customer? The questions can pile up really easily and it’s important to understand how to ask the right questions at the beginning so that you collect accurate data at the end.

In this session, we will work through:

• How to set goals for social media
• How and what to measure from your performance
• Key benchmarks to keep in mind
• Tools that will help you with the process

If your business is currently running social media campaigns of any sort, you won’t want to miss this session!

#RocksDigital 2017 @katykatztx to share how to slay #socialmedia goals to track social ROI.
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The post Inbound Marketing Expert, Katy Katz, to Present on Social Media Metrics at #RocksDigital 2017 appeared first on Rocks Digital.

Michelle is a creative thinker who enjoys solving business problems and assessing customer behavior. When setting strategy, she is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans on track. She also continues to maintain proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and content creation and continues to cultivate an active thought leadership role in relevant digital strategy communities.

Michelle is currently a co-host of the Search Talk Live podcast and was the co-host of #SocialChat for 6 years. She is a contributing writer for Search Engine Journal, The SEMPost, and Search Engine Watch. Her passion for marketing makes her a favorite conference speaker at events like Socialize Toronto, Search Marketing Expo, Pubcon, and the Zenith Digital Marketing Conference.

Presentation Details

Rise of the SEO Undead – The Zombie Search Apocalypse

If SEO is dead, then it’s the one zombie that no one can stop. With each technological shift, the demands on the successfully undead continue to grow.

Users are shifting their search habits from desktop to mobile. They are changing their query input from text to voice. Every year new search-enabled devices emerge on the market. The search engines themselves are constantly morphing the ways (paid and organic results) and means (algorithms, machine learning, emerging AI) to present the most likely answers to users’ questions … sometimes before the user is aware of the need for the answer.

How does someone in charge of search engine optimization optimize for all of THAT?

Together we will explore:

• User search behavior trends
• Impact of search-enabled voice devices like Alexa and Google Home
• Continuing changes to how a SERP looks now

This presentation will include insights from several top SEO experts as well as Michelle’s unique marketing generalist perspective.

Don’t Miss @MStinsonRoss Present the Rise of the #SEO Undead at #RocksDigital 2017
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Karen has successfully used her internet marketing and social media expertise to launch targeted social media marketing campaigns for small to mid-size business owners and individual entrepreneurs.

She has spoken to dozens of professional groups and organizations about how to use targeted local internet and social media tools to achieve tangible marketing results, and how they can be used to promote brand awareness and increase customers.

Karen has also developed workshops that help small to mid-size business owners create strategic internet marketing and social media plans that help them target their audience and distinguish their brand and/or service.

Additionally, Karen will be launching her own WBTVN.tv channel, and has been a special guest on several local and national radio shows discussing the latest trends in social media marketing.

Presentation Details

Using Social to Expand Local Reach

Businesses today must use social. How do they ensure they connect with their local target market? Are they effectively using the top social media tools to generate new leads?

Karen’s presentation focuses on the value of social media and internet marketing for local businesses and brands and is tailored specifically for business owners and entrepreneurs.

In this interactive session, you will learn the most effective social media communication techniques to reach and connect with local markets, increasing both lead generation and social proof.

You will learn:

• How-to techniques for connecting with local markets
• The elements of engaging social content posts
• The nuts & bolts of an effective hashtag strategy
• How to turn your local community into your biggest fans

Increase Your Local Reach with #SocialMedia from @BYCSocialMedia at #RocksDigital 2017
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The post Social Media Strategist, Karen Liz Albert, to Present on Using Social for Local at #RocksDigital 2017 appeared first on Rocks Digital.