Influencer Marketing Panel 2018 Archives – Rocks Digital

Everyone’s Favorite Mompreneur, Elayna Fernandez, Joins the Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Fri, 15 Jun 2018 14:18:26 +0000

Elayna Fernandez, known worldwide as The Positive MOM, is an award-winning storyteller, a master digital strategist, and an avid student of pain. Elayna helps moms transform their own pain stories into positive growth, allowing them to step into balance, and create joy and success on their own terms – in all areas of life.

An international keynote speaker and panelist, Elayna travels the world to share knowledge on the topics of motherhood, mindset, and mompreneurship. Her guidance encourages, empowers, and equips millions of moms in 134 countries to increase their impact, income, and influence – without guilt, shame, or regret in their motherhood.

Elayna is a certified Guerrilla Marketing Master Trainer, certified Passion Test Facilitator, certified DreamBuilder Coach, certified Success Principles Trainer, and a graduate of the Steve Harvey School for Business Acceleration. She has also been a web designer for over 20 years. She has been recognized as Best Marketer, Mom Entrepreneur of the Year, Best Latina Lifestyle Blogger of both 2015 and 2016, and the 2017 Best Family and Parenting Creator at the TECLA Awards. She has also been named one of the Top Latina Influencers in the USA for two consecutive years. ThePositiveMOM.com has been ranked one of 100 Top Moms Blogs Worldwide in both 2016 and 2017.

Elayna is often featured in global media, including ABC, NBC, FOX, Telemundo, Univision, Latina Magazine, CNN en Español, and The Huffington Post. She’s also a contributing writer for Thrive Global!

Elayna has spoken on many stages, including S.H.E. Summit, Texas Conference for Women, BlogHer, Work Hacker, Bloggy Conference, Boy Scouts of America, and more! She’s also been a member of both the BlogHer and Hispanicize advisory boards.

The Positive MOM has partnered with brands like The Walt Disney Company (Disney Parks, Disney Channel, Disney Jr., Disney Animation, Disney Princesses, Walt Disney Studios, Walt Disney Pictures, Pixar, ABC, Marvel, Lucasfilm / StarWars, Disney XD, Disney Cruise Line, and Disney Kids), Prudential, Delta, Dove, Neutrogena, Motrin, Wells Fargo, Kohl’s, Steve Harvey, Johnson’s, NBC, Amazon, General Mills, NFL, Angel Soft, Walmart, Gerber, SeaWorld, Chevrolet, Minute Maid, Fox Home Entertainment, Vicks VapoRub, Cadillac, Clorox, Chase, Clean & Clear, Hasbro, Post Cereals, JC Penney, Cooper Tires, CDC, Sesame Street, Sony, Best Buy, Hyundai, Tylenol, Hallmark, Netflix, The Hispanic Scholarship Fund, Avocados From Mexico, Pinesol, Toyota, Chuck E Cheese’s, World Vision, GoGo Squeez, Hanes, LEGO, QuickBooks, Kelley Blue Book, St. Jude, The College Board, NatureMade, Genius Plaza, Kroger, Tide, LifeLock, Albertsons Safeway, Listerine, Dreft, TripAdvisor, Scholastic, Baby Dove, and more!

Born and raised in a slum in the Dominican Republic and a single mom for 8 years, Elayna now lives in Fort Worth, Texas, with her loving husband and 3 homeschooled daughters.

Her philosophy is “BE Positive and You’ll BE Powerful!”

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Meet the moderator and other panelists.

#RocksDigital 2018 Mompreneur, @thePositiveMOM_, Joins the #Influencer #Marketing Panel
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Nicki Patel, Influencer Relations Pro, Joins the Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Thu, 14 Jun 2018 14:17:34 +0000

Nicki Patel oversees day-to-day operations at SMPR and has been with the company since 2009, during which time she has been honing her skills in public relations, digital marketing, influencer relations and experiential marketing. Overseeing all client work for SMPR, Nicki works with each client from concept to realization of their marketing strategy.

In recent years, she has worked on projects such as grand opening strategy and execution for NYX Professional Makeup stores across the country, event ideation and social media strategy for Mockingbird Station, public relations strategy and execution for Fuzzy’s Taco Shop, and much more.

Born in Oklahoma and raised in Texas, Nicki attended The University of Texas at Austin where she graduated with a B.A. from the McCombs School of Business. Prior to SMPR, her experiences included time at Edelman, where she worked on corporate accounts including MetroPCS and Dickies. Prior to that, as an Information Technology Consultant in Dallas, she spent time evaluating client businesses and working with strategy teams to find new efficiencies in technology business processes.

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Meet the moderator and other panelists.

#RocksDigital 2018 @NickiPatel of @smprco, Joins #Influencer #Marketing Panel #Dallas #Conference”
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Leah Frazier, FashionPreneur™, Joins the Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Tue, 29 May 2018 16:03:44 +0000

Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable brands.

In addition to being a brand ambassador for the Dallas Entrepreneur Center, Leah leads the fashion track for Dallas Startup Week, and founded Fashion Connext in early 2016, which boasts over 300 fashion entrepreneur members.

A leading FashionPreneur™, she was recognized as one of Dallas’ most successful women for 2015. In addition to this elite acknowledgment, Leah received the “Rising Star” award for fashion blogging from Fashion Group International of Dallas in 2017, and was nominated as one of the Best Journalists of 2017 by COSIGN Magazine. In 2018, Leah was awarded the Startup Evangelist of the Year honor by The Dallas Entrepreneur Center during Techstars Startup Week Dallas.

Leah is also the proud owner of Think Three Media – a creative marketing agency focused on the areas of content marketing, social media marketing, and public relations services for brands spanning the industries of fashion, beauty, public speaking, the performing arts, food, lifestyle, and more.

Leah has been featured on Vogue.com, CBS Local, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, and many other outlets as an expert in fashion. Leah has cultivated top-tier partnerships with Belk, Cantu Beauty, The Adolphus Hotel, Marshall’s, Via Spiga, Vogue, NeoBantu, Clarks Shoes, Brahmin, Neiman Marcus, Warner Bros., ShoeDazzle, Yosi Samra Shoes, and more.

Leah has co-authored her first book, The Success Factor, which was released in May 2018.

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Meet the moderator and other panelists.

#RocksDigital 2018 @TheLeahFrazier, Joins #Influencer #Marketing Panel #Dallas #Conference
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Cynthia Smoot, Publicist and Influencer, to Moderate Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Tue, 15 May 2018 17:12:15 +0000

Cynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm’s lifestyle clients. She creates buzz for some of Dallas’ hottest brands including Blushington, MiniLuxe, Truluck’s, Pat & Emmitt Smith Charities, and The Shops of Highland Park.

In 2008, Cynthia created a personal blog as a hobby to share the stories of her life as a working mom in Dallas. Today, OhSoCynthia.com has morphed into one of Dallas’ most highly visited websites and covers fashion, food, philanthropy, events, celebrity sightings, and reality TV.

Cynthia describes her blog as “a love letter to the city of Dallas” and enjoys taking readers along for the ride as she experiences all that the city has to offer. Cynthia is THE go-to resource for what’s happening and who you need to know in Dallas, and has been featured on WFAA’s “Good Morning Texas,” CW33, Fox 4, CultureMap, D Magazine, PaperCity and DFW Style Daily – to name a few.

You might also recognize her from her many appearances on Bravo’s “Real Housewives of Dallas.” Smoot is also a Contributor for Dallas Hotel Magazine and the Dallas Editor for The Society Diariesmagazine.

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Whether you are a big brand or a small business, Influencer Marketing is a critical marketing component needed to build your online social standing, increase your SEO, and drive traffic to your website or retail location.

For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices. There are several ways brands can work with influencers, including paid and unpaid sponsorships, as well as through event PR.

In this panel discussion, you will learn from experts:

How to select Influencers that naturally align with your brand
How to set clear expectations and achievable goals
Why quality is more important than quantity
How to create lasting partnerships for long-term success

This panel is sure to teach all in attendance how to build strong influencer relationships that make a difference!

Meet the panelists – TBA.

#RocksDigital 2018 @ohsocynthia to Moderate #Influencer #Marketing Panel on #SocialMediaDay
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