Break-Out Sessions 2018 Archives – Rocks Digital

Joe Youngblood, Digital Marketing Expert, to Emcee Local Search and SEO Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:50:54 +0000

Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed Explore Media, on Facebook, Instagram, Twitter, and Reddit.

He is an avid digital marketing researcher, spending time experimenting with various tactics and strategies on Facebook, as well as the Facebook advertising platform and its various incarnations.

Joe is cofounder of Digital by Dallas, an organization that coordinates low-cost quarterly events to educate the digital marketing and SMB communities, while also raising funds for local charities as part of its mission.

Presentation Details

Emcee – Local Search and SEO Track Sessions

Read the session descriptions and meet the speakers – Dave Davies, Bill Hartzer and Jesse McDonald.

The #RocksDigital 2018 Local #Search and #SEO Track is Ready to Rock with Emcee @YoungbloodJoe
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The Social-Savvy Heather Nichols to Emcee the Social Media and Content Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:34:33 +0000

After a 10-year corporate sales career, Heather Nichols became inspired at a Zig Ziglar conference to help more businesses and entrepreneurs connect with their potential customers and referral sources in a more meaningful way. Convinced that the customer doesn’t care what you call “sales” or “marketing,” she believed that by focusing on a singular customer experience, all else will follow.

Now a passionate entrepreneur, Heather is on a mission to help others reverse-engineer the moments of referrals from those happy customers that evangelize the brand for the business. But it’s more than reverse-engineering the sale – it’s about reverse-engineering a vision of having lifetime clients and referral sources – and it happens in part by having customer-focused digital marketing strategies.

If you want to have a long coffee talk about top-of-mind-awareness campaigns and customer journey mapping, you’ll have to meet Heather in person at an event like Rocks Digital. In-person is her favorite way to connect, and the internet is her favorite tool to STAY connected.

Presentation Details

Emcee – Social and Content Track Sessions

Read the session descriptions and meet the speakers – Antoine Dupont, Shelly Fagin and Grant Simmons.

The #RocksDigital 2018 #SocialMedia and #Content Track is Ready to Rock with Emcee @TheBizFizz
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Dan Sturdivant, SEO Pro, to Emcee the Mobile and Web Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:13:30 +0000

Dan Sturdivant is a search engine optimization and social media strategy professional with over 20 years experience in developing digital marketing strategies for agency clients.

With a strong foundation in all phases of digital marketing, Dan has the ability to deliver multi-channel business-driving solutions. He is well-versed in strategy and ideation development, video production for SEO & social media, as well as competitive analysis. Dan provides proven leadership in directing digital marketing services, creative design, and team management across market and target segments.

Dan is past president of the DFW Search Engine Marketing Association and co-founder of the Digital Career Center, a 501(c)3 non-profit organization designed to help heads of households with careers in digital marketing.

Presentation Details

Emcee – Mobile and Web Track Sessions

Read the session descriptions and meet the speakers – Hugo D. Aviles, John Peterson and David Szetela.

The #RocksDigital 2018 #Mobile and #Web Track is Ready to Rock with Emcee @DanSturdivant
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Antoine Dupont to Speak on Creating Videos People Want to Watch at Rocks Digital 2018

Rocks Digital — Mon, 07 May 2018 17:59:29 +0000

Originally from Paris, France, Antoine Dupont knows how to make people want to watch your videos. Antoine has spent the last five years studying video marketing and in the process, has created hundreds of videos for his clients. Antoine’s clients are seeing a 3 to 5 time increase in their social media engagement, while others have experienced a +37% increase in sales in 2017 thanks to their video marketing strategies.

As CEO of Katapult.Marketing, Antoine brings his sense of competition to his clients’ businesses. Katapult is an internet marketing company that manages web presence for business owners and organizations, helping them grow their businesses. Antoine leads a team of spirited yet serious professionals that specialize in creating videos and websites that generate leads and increase client credibility.

Presentation Details

Start Creating Videos People Want to Watch

Facebook is predicting that by 2020, all of the content consumed on their platform will be videos. Cisco is forecasting that by 2019, 80% of all consumer internet traffic will be videos. Antoine Dupont is ahead of the curve in creating videos for businesses that help them grow and get ahead of their competition.

In this session, you will discover everything you need to know to get started with video marketing.

Learn how to:

Create scripts like a pro
Create a high-quality video with a small budget
Generate endless sources of content

Antoine will also share how to break your bad habits, the art of rehearsing, and close-out with where to post your videos and how best to promote your video content.

Attend this session and start producing video content your audience cares about and wants to watch, easily and affordably.

#RocksDigital 2018 @adupont65 to Speak on Creating #Videos People Want to Watch
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Shelly Fagin, SEMrush Community Manager, to Present on Facebook Groups at Rocks Digital 2018

Rocks Digital — Thu, 03 May 2018 14:39:52 +0000

Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began.

After a brief stint as SEO Director for a large agency, the past 10 years she has worn many hats as an independent consultant and agency owner, sharing her passion for working with local businesses and helping them thrive through digital marketing.

Shelly is a coder at heart, a data junkie, and loves a good brainstorming/strategy session! One of her favorite things about this industry is its continuous evolution that keeps her on her toes. For years, Shelly’s primary focus was on Organic Search exclusively, but she recently discovered a newfound fascination with Paid Social, most specifically Facebook & Instagram Advertising, and its ability to help her local business clients dominate their markets.

She loves finding clever ways to hyper-target the perfect customers, and then capture those leads by utilizing the power of strategic sales funnels.

Shelly enjoys speaking at industry events like Pubcon, WordPress meetups, and at SearchHou where she also sits on the board.

Presentation Details

How to Build a Community and a Brand with Facebook Groups

In this session, Shelly will detail her experience in building and running a community on Facebook for digital marketing tool company SEMrush.

Shelly will discuss:

The pros and cons of starting a Facebook Group
Why you should do it
How to plan and prepare for launch
How to grow a group, manage it, and measure success

Shelly will also discuss some case studies on other brands that have built incredible groups that have driven sales and contributed to their success.

If you’ve been considering starting a Facebook Group to help grow your business, you won’t want to miss this session!

#RocksDigital 2018 @ShellyFagin of @SEMrush to Present on #Facebook Groups #LocalSearchDay #SMDay
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Hugo D. Aviles to Speak on Blockchain’s Transformation of the Digital Marketing Ecosystem at Rocks Digital 2018

Rocks Digital — Wed, 02 May 2018 09:00:07 +0000

Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic digital media marketing firm, and hBoss Digital, a digital marketing agency specializing in enterprise monetization scaling for the music industry.

Hugo is also the Portfolio Manager of Blockhash Capital, a blockchain digital asset management company that is firmly committed to providing impressive returns through the use of a diversified and actively managed portfolio of blockchain digital technology assets.

He is also the Co-Founder of CardConnect – FDIS-Tampa, an interchange management technology platform under First Data, which currently has an annual portfolio of $30+ million under self-directed management. CardConnect provides SMBs and Enterprises with simple and secure credit card payment processing, using industry-leading tokenization & P2PE.

In addition, Hugo is currently CTO at Arias Intel Corp and the Co-Founder of iBoss Ventures, a strategic technology holding company with a focus on developing innovative digital technologies. He also sits on the advisory board of C. E. Hutton, a capital consulting firm and business management company offering strategic services to minority-owned businesses.

Presentation Description

How Blockchain Technology is Transforming the Digital Marketing and Advertising Ecosystem

Many of you may recall the terms cryptocurrencyand Bitcoinand their recent disruption in the financial sector. Blockchain technology supports such transactions, as well as other medium of exchange peer-to-peer environments including decentralized ledgers, smart contracts, and so on.

Blockchain is not only impacting the current financial market, it is transforming the digital marketing and advertising space as well. The influence of blockchain, both piercing and positive, is imperative for marketers and advertisers to be aware of – and to clearly understand – in this ever-growing peer-to-peer decentralized network.

During this session, Hugo D. Aviles will explore:

The digital media blockchain economy ecosystem
Brand and consumer smart contract environments
Consumer profile transparency and direct targeting
End-to-end ad buying transparency
The removal of middleman ad brokers
Influencer marketing and ledger of history
Blockchain technology, KPI metrics and scaling platforms

Blockchain technology is still in the early adopter stage, so you do not want to miss this session, as Hugo D. Aviles will give you a step-by-step blueprint to help build and scale your digital marketing agency in this new blockchain environment!

#RocksDigital 2018 @iBossAdv to Speak on #Blockchain’s Impact on #DigitalMarketing
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