Buzz Builders 2018 Archives – Rocks Digital

Tanya Smith, the Mindful Marketer, to Present on Using Instagram Stories to Drive Engagement at Rocks Digital 2018

Rocks Digital — Mon, 25 Jun 2018 14:48:58 +0000

Tanya Smith is the founder of Mindfully Marketing, your #1 source for online course creation and social content marketing with intention and purpose. Her passion is to work with women business owners to leverage creative digital marketing techniques, strategies, and tools to meet their lifestyle goals and business initiatives.

Described as a “walking Google,” Tanya’s experience and branding perspectives have been featured in radio, print, and a number of well-known digital publications such as Visionocity and Bronze Magazine. Tanya has been a guest speaker for various national organizations and events, including speaking as a break-out presenter at a previous Rocks Digital Marketing Conference, delivering a worldwide simulcast for the Army & Air Force Exchange Service (AAFES), providing training on online branding and marketing for the Expert Coaching Forum at The University of Texas at Dallas, and for companies like Alliance Data Systems (ADS).

As a faculty member for the Workplace Coach Institute Inc.™, Tanya developed and facilitated their first groundbreaking course on how to design a phenomenal online branding strategy. She has been educating her audience with highly informative courses covering the latest online trends ever since.

Presentation Details

How to Leverage Instagram Stories to Get Highly Engaged Followers

Instagram traffic is incredibly powerful because its audience is extremely targeted and engaged. Recently crossing over a billion monthly active users, Instagram is definitely positioned to help marketers capture attention. With new features being rolled out, such as Instagram Stories and IGTV, now’s the time to get your business and your brand on the platform.

Instagram Stories offers an amazing opportunity to build a massive following… fast.

Faith Murphy, Former Yahoo Exec, to Present on How to Create Brand Love at Rocks Digital 2018

Rocks Digital — Wed, 06 Jun 2018 16:42:11 +0000

Faith Murphy is the Senior Director of SMB Partnerships, Sales and Support at Oath. She currently leads teams of industry experts focusing on providing advertising insights and opportunities to SMBs across Oath’s advertising platforms in the Americas. She develops and maintains relationships with early stage startups to premium partners, who focus on selling locally driven products, at scale, to SMBs. She also leads all the sales and support efforts focused on the self-serve segment, developing operational processes and go-to-market strategies for growth.

Faith received her BA in Communication Disorders from the University of Connecticut. She has over 15 years of experience in digital advertising, with a background in business development, operations, optimization strategies and analytics.

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. They reach over one billion people around the world with a dynamic house of brands. A global leader in digital and mobile, Oath is shaping the future of media.

Presentation Details

How to Create Brand Love

You work hard for your brand, but how’s your timing? As you labor to ensure that the right message is being projected, understand that “right” has more than one component. You may have seen recent headlines highlighting the incredible need to make sure your brand is not just getting its message right, but getting it right in the right moment.

This is important for every brand of any size, even for the smallest of SMBs. When you get it right, you help the consumer feel the love! And that’s important, because:

Most of a company’s business – around 65% – comes from the existing customer base
Bad news travels fast: dissatisfied customers are still over 2x as likely to report their experience compared to a happy one
The 80/20 rule applies – 80 percent of profits come from that loyal 20% of your base

Your goal is to build interest, relationships, and cultivate brand loyalty. This talk will reveal insightful new research on just what drives brand loyalty and how you can create it for the brands you represent. Since protecting the brand is an important part of brand building, we’ll be looking at the importance of brand safety as well.

Add to your brand-building toolkit with these key takeaways:

Understand the mechanics of brand loyalty
Learn to build brand awareness online
Get brand safety do’s and don’ts

Attend this presentation tohelp others love your brand(s) as much as you do!

#RocksDigital 2018 Faith Murphy of @Oath to Present on #Brand Love at #Dallas #Conference
Click To Tweet

The post Faith Murphy, Former Yahoo Exec, to Present on How to Create Brand Love at Rocks Digital 2018 appeared first on Rocks Digital.

Goldie Chan, Top LinkedIn Video Creator to Speak at Rocks Digital 2018

Rocks Digital — Wed, 11 Apr 2018 15:44:00 +0000

Goldie Chan is a top LinkedIn Video creator, social media strategist, and keynote speaker bridging the gap between tech, entertainment and branding. Her video channel is the longest-running daily show on the platform, with over 1.5 million views and counting.

She is a strong believer in community and encouraging new creators, starting far-reaching on-platform hashtag campaigns like #LinkedInCreators. She currently partners with major brands like Tenor GIF, Epidemic Sound and WeWork.

Goldie is currently the Founder and Head of Content and Creative at Warm Robots, a social media strategy and content agency based out of sunny Los Angeles, California. Warm Robots handles everything from digital strategy for B2B and B2C corporations to social presence for Fortune 500 C-level executives.

She regularly speaks at conferences across the US including VidCon, and has been featured in Inc. Magazine, Huffington Post, Fast Company and more. She is a proud member of the Producer’s Guild of America and serves on the New Media Council.

Give Goldie a follow on LinkedIn and watch her in action!

Presentation Title

How to Explosively Grow a Personal Brand on LinkedIn

Heard about the recent changes on LinkedIn? Curious how you can leverage them to grow a powerhouse brand? Want to learn how to turn your LinkedIn profile into a powerful selling or brand presence tool for your company from one of the top LinkedIn creators?

In this presentation, she will:

Review all the tools to create organic growth on LinkedIn
Define the metrics that currently exist for a LinkedIn Profile
Outline clear, easy-to-follow brand strategies from profile to content

Be ready to learn! It all starts with understanding the immediate first steps to changing a LinkedIn profile page into a sales or brand presence tool. Goldie is sure to bring it!

Don’t Miss @GoldieChan Present How to Explosively Grow a #Brand on #LinkedIn at #RocksDigital 2018
Click To Tweet

The post Goldie Chan, Top LinkedIn Video Creator to Speak at Rocks Digital 2018 appeared first on Rocks Digital.