2024 is set to be another big year in the digital marketing space and as always, our top tips and actionable insights can help you stay ahead of the curve. Whether you’re looking to improve your website’s performance, boost your SEO rankings or enhance your social media presence, you’ll find something to benefit your business. Let’s get started with our 24 digital marketing tips for a successful 2024.

24 Digital Marketing Tips to Implement in 2024

There’s something for everyone in our 2024 digital marketing tips. Pick your favorite and start the year the right way.

1. Start a Newsletter

A newsletter is an excellent way to build brand loyalty and increase customer engagement with your business. This year, create an email marketing list and send out newsletters at least once per week.

2. Implement Schema Markup for Rich Snippets

Schema markup helps Google understand the information on a page and increases the likelihood of your content featuring as a rich snippet. Appearing as a rich snippet for search terms increases clicks and brand recognition.

3. Publish a New Blog Post Every Month

If your blog has become stale then 2024 is the year to revive it. Start posting at least every month – ideally more frequently – and promote your articles on social media.

4. Explore Voice Search Optimization

As more people rely on voice-activated devices, optimizing for voice search grows more important by the day. Think about question-based keywords and a conversational answer style.

5. Post on Google Business Profile Weekly

Google Business Profile (GBP) is a core tool for local businesses. Make sure to add weekly GBP posts to promote news, events, offers and niche-related content that will engage consumers.

6. Monitor Social Media Mentions Daily

Social media is fast-paced and you don’t want to miss opportunities to engage consumers and resolve any issues. Briefly monitor social media mentions to assess user sentiment while reaching out to secure new sales or fix problems.

7. Revamp an Outdated Website

If you believe your website is starting to look a little tired, consumers are undoubtedly thinking the same thing. Revamping an outdated website can fill you with positivity for 2024 – and contribute to your conversion rate.

8. Analyze Your Competitors

Don’t miss out on the opportunity to analyze your competitors and gain valuable insights into their SEO, PPC and user experience strategies. By cross-referencing multiple competitors you can identify gaps in your own strategy.

9. Repurpose Content for Increased Traffic

Transforming existing content into various formats can help you reach a broader audience. The information from a blog post could be turned into an infographic, podcast and video, satisfying people who like to consume different styles of content.

10. Create Infographics on Popular Topics

Visual content like infographics simplifies complex information, making it shareable and engaging for your audience. Aim to create monthly infographics and promote them through your blog and social channels.

11. Sharpen Up Your Brand Identity

If your brand identity needs freshening up, now’s the perfect time for a change. Consider your brand from the consumer’s perspective, looking at everything from the logo to the core values of the business.

12. Hire an SEO Company

Google search visibility is the most important marketing channel for a local business. Consider hiring an SEO company in 2024 and experience the benefits of increased local presence in search rankings and the local pack. Our top questions to ask when hiring an SEO company is a good place to start.

13. Create Evergreen Content for Your Blog

Evergreen content is a high-ROI approach to building a blog. While timely updates and newsworthy content are important, set time each month for the type of timeless articles that keep readers returning.

14. Monitor Google Analytics

Whether you love or hate it, data analytics is a necessary part of digital marketing in 2024. Google Analytics helps you gauge website performance, track key metrics and make data-driven decisions.

15. Put up a Bing Offer Every Quarter

Overlooking Bing is not a mistake you want to make in 2024. Expanding beyond Google, quarterly Bing offers can attract a different audience segment and boost conversions.

16. Create Short-Form Video Content

Short-form video content continues to generate interest, particularly among younger audiences. Experiment with TikTok, Instagram Reels and YouTube Shorts, tracking engagement and conversions.

17. Use A/B Testing for Conversion Rate Optimization

Testing different elements of your website or campaigns helps identify what resonates best with your audience. Commit to testing a component of your website each month – or let a digital marketing company do it for you.

18. Create a Flawless User Experience Across Devices

Optimizing for mobile is essential in 2024, but you will really need a positive user experience across all devices to maximize results. Test your website on different devices, including running speed tests.

19. Experiment With Social Media Marketing

Just because you’ve had a poor experience with one social channel doesn’t mean you should give up on social media marketing completely. From Facebook and Instagram to Pinterest and LinkedIn, there is a platform that will work for you.

20. Submit Business Data to Data Aggregators

Accurate business data across online directories boosts local SEO, helping customers find your physical location. Submitting to data aggregators means your business will be accessible on search engines, GPS devices, directories and review sites.

21. Respond to Customer Reviews Quickly

Review management has become increasingly important and will continue to be in 2024. Respond to customer reviews (positive and negative) as soon as possible to enhance your business’ reputation.

22. Setup a Google Shopping Ad

Google Shopping ads display product information directly in search results for targeted keywords. If your business sells physical products, experiment with advertising this year.

23. Launch a Podcast

As audiences grow increasingly familiar with podcasting, there are opportunities for niche podcasts to flourish. A high-quality podcast offers insight and gives a boost to your brand.

24. Refresh Old Blog Posts Every Month

Established blogs often have posts that get some traffic, and the content will need to be refreshed. Check your analytics and identify articles that need an update, then set up a content calendar for the months ahead. Our content writing and marketing services are here for you when you need a hand.

24 #DigitalMarketing Tips for a Successful 2024 via @LissaDuty #SEO #PPC #Content
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If you want to take your business to the next level in 2024, Rocks Digital is here to help. We provide top-quality digital marketing solutions for local businesses of all types, offering SEO, PPC, web development, content services and more. Call (214) 989-7549 or request a website evaluation now.

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There are very few strategies that can improve a business’ results more than effective conversion rate optimization services. From building brand recognition to making more sales, optimizing conversions lets you achieve more with your existing user base. If you run any kind of online business, here’s why data and analytics are the competitive edge you need.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who perform a desired action. For most businesses, this action will be making a purchase, signing up for a service or joining a newsletter. Yet it could also be as simple as clicking a link or watching a video.

Achieving this goal requires understanding user behavior, leveraging analytics, reducing friction and making data-driven changes to the website. In short, this means providing the best possible user experience – one that persuades a person to take a specific action.

The Main Principles of Conversion Rate Optimization

As we discussed previously, tracking and optimization are highly important for a website. However, with so many techniques and data points available, businesses need personalized strategies to fully meet their needs. Below are some of the many CRO strategies that can be used.

• Analyzing user behavior with customer journey analytics, heatmaps and user feedback.
• A/B testing to evaluate multiple versions of a page, ad, image or headline.
• Call-to-action creation to encourage users to take a specified action.
• Micro-conversion tracking to identify smaller actions like signups and account creation.
• Consumer segmentation to provide each user a more personalized experience.
• Voice search optimization to reach users performing voice search queries.

The Benefits of Conversion Rate Optimization

When employed effectively, CRO will be a key driver behind almost every business decision you make. From top to bottom of the sales funnel, smart decision making helps you do more with less.

• Improve the User Experience – At its core, CRO is meant to improve user experience. By understanding user behavior and preferences a business can use their website to meet user needs more effectively.
• Cost-Effective – Increasing conversion rates through optimization is typically more affordable than acquiring new traffic and customers.
• Make Data-Driven Decisions – Using data to determine effectiveness, CRO helps businesses test assumptions and experiment with sales, marketing and product development.
• Raise Customer Lifetime Value – CRO ensures customers receive a positive experience at every point in the journey, increasing their overall value to the business.
• Gain a Competitive Edge – Comprehensive website conversion tracking and optimization services help businesses spend less to get more, freeing up resources to scale.

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Expert Conversion Rate Optimization Services for Businesses

Businesses across the U.S. trust Rocks Digital for conversion rate optimization and analytics reporting. When you want to make strategic decisions based on accurate data and expert analysis, speak with our team today. Call (214) 989-7549 or request a website evaluation.

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For a business website to maintain a competitive edge, everything from its traffic sources to the conversion rate must be firing on all cylinders. Undoubtedly, website conversion tracking and optimization services are the difference-makers in this process, helping drive performance with deep insights. However, if you’re not yet utilizing analytics, reporting and testing – or remain unconvinced – here’s why we believe tracking and optimization matters.

Why Website Tracking and Optimization Matters

Tracking and optimization are crucial factors across various aspects of website operations, marketing and user experience. We’ll look at the importance of some of these factors below, along with examples of benefits provided by tracking and optimization.

Traffic

Understanding the prime traffic sources means that businesses can allocate resources where they matter the most. Instead of spending time and money on underperforming channels, you can focus on building dependable flows of traffic.

• Identify Visitor Sources – Collect data on a broad range of traffic channels and narrow down the winners.
• Improve Search Rankings – Optimize SEO campaigns to focus on search terms with proven traffic potential.

Conversions

While traffic is essential, it must also convert into sales or it won’t provide value. Conversion tracking and optimization involves using website metrics to discover what works, and make continuous improvements to the website.

• Analyzing the Conversion Journey – Monitor the customer journey to identify bottlenecks throughout the website.
• Improving the Sales Funnel – Run experiments and adjust each stage of the sales funnel to improve the conversion rate.

User Experience

Data is crucial for understanding how users interact with the business’ website. By tracking and optimizing a range of factors, you can find areas of friction that harm the user experience.

• Monitor User Engagement – Tracking user engagement highlights patterns like bounce rate, time on page and clicks.
• Improve Usability – Complete A/B testing and experimentation based on tracking data, helping design a more intuitive user experience.

Marketing Strategy

It is tracking and optimization that will demonstrate how the efforts and direction of marketing and branding are actually working.

• Track Campaign Performance – Monitor the effectiveness of a marketing campaign, such as tracking numbers of email newsletter signups.
• Enhance Campaign Results – Tweak elements like a call-to-action button or advertising placement to refine a campaign’s results. Employ Google tag manager setup and tracking for added efficiency.

Technical Performance

Technical issues could quickly derail all the hard work of marketing, branding and sales efforts. To continue to deliver a seamless user experience, tracking and optimizing a website’s performance is vital.

• Monitor Site Health – Track technical performance, including finding broken links, javascript issues and missing pages.
• Optimize Website Speed – Identify ways to speed up loading times, such as caching pages, compressing images and using fast hosting.

Why Is Tracking & #Optimization Important for a #Website? by @LissaDuty #SEO
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Try Our Website Tracking and Optimization Services

Rocks Digital helps businesses stay on top of traffic, conversions and sales with our expert tracking and optimization services. If you want to develop a high-converting website that customers love, contact us today. Call (214) 989-7549 or request a website evaluation.

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Is your business targeting customers with Bing Advertising services? According to a forecast by the market research company eMarketer, the 2023 U.S. search ad revenue share for Bing (now renamed Microsoft Advertising) will reach 4.8%. While that amounts to significant annual revenue, it suggests that many businesses have not yet tapped into the power of Microsoft’s ad platform. And for those who haven’t seen success with Bing Advertising, here are some benefits to consider.

The Main Benefits of a Bing Advertising Campaign

Maintaining multiple marketing channels is crucial for insulating a business from individual points of failure. Among the various channels, Bing Advertising offers many advantages for businesses of all sizes.

Less Competition

Advertisers will be familiar with the tough competition for most keywords on Google Ads. In comparison, fewer businesses are using Bing Advertising, providing opportunities for testing campaigns and setting up profitable advertising streams.

Lower Advertising Costs

Due to less competition, campaign costs are often lower than alternatives like Google Ads. Microsoft says the average cost-per-click (CPC) is around $0.84, depending on the type of business and ROI goals. According to WordStream, the average CPC in Google Ads is between $1 and $2.

Use Existing Google Ads Campaigns

If your business advertises on Google Ads, importing campaigns into your Microsoft account is straightforward. Importantly, what works on one advertising platform won’t always transfer, so using bidding and tracking best practices is still imperative. For more on this see our essentials for a successful Google Ads campaign.

Valuable Audience Demographics

A Bing Advertising campaign gives the opportunity to reach a valuable segment of U.S. consumers. As outlined by Microsoft, the Microsoft Search Network audience spends 23% more than average internet searchers when shopping from desktops. Bing has a significant proportion of wealthy, educated users that proves attractive to advertisers.

Precise Targeting

The targeting options available for Bing Advertising campaigns allow advertisers to reach a precise audience of consumers. Helpful targeting options include geographic location, device, time, gender, age, ad language and more.

Set Up Automated Campaigns

Automation allows businesses to do more with less, reducing the complexity of managing multiple campaigns. An example of this technology can be seen in Microsoft’s Performance Max. Using AI advertisers can find the best audience for a campaign, and dynamically serve ads where they’ll deliver results.

Leverage the Microsoft Audience Network

As we’ve seen with our paid search advertising services, when businesses experience winning campaigns they want to expand their reach for the widest audience possible. The Microsoft Audience Network allows for this expansion by showing ads on MSN, Microsoft Edge, Outlook.com and other publishing partners.

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Contact Us for First-Class Paid Search Advertising Services

If your business needs affordable, targeted traffic, contact us about our paid search advertising services. We help organizations build profitable Google, Bing and other PPC campaigns. To learn more, call (214) 989-7549 or request a website evaluation.

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Whether you’re a new startup or an industry leader, paid advertising is a vital strategic tool to attract and secure new customers. And naturally, given the search giant’s dominant market position, any paid advertising strategy will need to leverage Google PPC services. So for those companies without experience in running profitable advertising campaigns, learning the essentials of Google Ads is a winning approach.

What Are the Essentials of a Google Ads Campaign?

If you’re new to paid advertising, Google Ads can feel overwhelming. Getting to grips with the fundamentals will help you understand the goals, strategies and processes needed for a successful ad campaign.

Keyword Research

Google’s Keyword Planner provides industry-related search terms and their corresponding search volume. By considering the average monthly searches, keyword intent, competition and other factors, advertisers can target the phrases most likely to deliver converting traffic.

Budget and Bidding Strategy

Setting a daily budget ensures the campaign doesn’t unexpectedly exceed the designated spend. Google also lets you apply an automated bid strategy, depending on whether you want to maximize conversions, generate traffic, increase brand awareness and other goals.

Ad Creation

The goal of a compelling ad is to generate interest, encourage users to click the link – and ensure the resulting landing page is congruent with the ad copy. Successfully completing this task satisfies users and leads to a high Google Quality Score.

Dedicated Landing Page

Ultimately, your business needs a paid search campaign to generate interest in products and services and get more customers. A dedicated landing page facilitates this process with engaging copy and a call to action – and the ability to A/B test various elements to increase conversions.

Call Tracking

If your business gets customers from phone calls, then dedicated call tracking is essential. Call tracking allows you to attribute conversions to specific ads, keywords and campaigns, enabling you to pinpoint the customer’s journey to a sale.

Diversify Campaign Types

Using Google Ads allows you to gain access to their entire ecosystem. The ability to develop tailored ads for the Search Network, Display Network, YouTube, Maps, Gmail and others increases reach and offers precise targeting capabilities.

Google Analytics Setup & Tracking

Google Analytics integration lets advertisers monitor how users interact with a business website after the initial ad click. To understand the ROI of a campaign, it’s crucial to know which ads, keywords and campaigns are driving conversions. With the right analytics data, businesses can  identify obstructions in the customer journey and maximize the results from paid search advertising services. To accomplish this, event tracking is absolutely essential.

The Essentials for a Successful #GoogleAds Campaign by @LissaDuty #PaidSearch
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Best Google Ads Paid Search Advertising for Local Businesses

Rocks Digital works with local businesses to deliver cost-effective leads and conversions. We provide expert PPC advertising campaigns, local SEO and content marketing services for businesses of all sizes. For trusted digital marketing solutions, call (214) 989-7549 or request a website evaluation.

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If you need some insight into the must-have features of a business website, we have some recommendations stemming from our many years of experience. And don’t forget – you can help other business owners by sharing our handy infographic on your social media platforms.

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Top Features of a High-Impact Business Website

Several elements work together to contribute to the success of a business website. Here are some of the most important features to prioritize.

Clear Navigation

Website navigation should be intuitive, employing a logical site structure and an easy-to-understand menu. When users are confused by the navigation, they’re unlikely to stick around.

Optimized for Speed

Fast-loading websites benefit both users and search engines, satisfying the demand for immediate content. Make sure you optimize images, enable browser caching – and identify coding issues.

Responsive Design

As users browse from a range of devices, responsive design is essential. Opt for custom web design that provides a streamlined experience across desktops, smartphones and tablets.

Call-to-Action

A call-to-action (CTA) directs users to a desired outcome. The most high-converting websites use multiple CTAs to encourage buying products, joining the mailing list, calling for more information and more.

Built for Users

Unnecessarily complicated websites distract visitors and certainly cause friction in a sales funnel. Carefully consider the user experience, prioritizing attractiveness, readable fonts, white space, search functionality – and a memorable logo.

Clear Brand Identity

A website is the gateway to the brand. By delivering a consistent experience across all platforms, consumers begin to recognize your brand identity and form a connection with the business.

High-Quality Content

High-quality, informative content is the foundation of a successful business website. By creating up-to-date, valuable articles, the site will meet the needs of visitors and search engines alike.

SEO-Friendly Design

SEO and user experience are closely tied, and Google stays committed to giving consumers what they want based on specific searches. Excellent website design will feature effective on-page optimization (including keyword-rich titles and meta descriptions), internal linking and structured data.

Security Features

Users expect a high level of security when they visit or buy from a website. Protect your business website and users by implementing HTTPS and SSL to encrypt data. Also, use a trusted hosting service and keep all code and software updated.

If you want to help entrepreneurs get the website their business deserves, please consider sharing our infographic across your social media platforms.

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Custom Website Design and Development for Businesses

At Rocks Digital, we create high-quality custom websites that deliver for users and search engines. If you would like to discuss our web design and development services, contact our team today. For more information, call (214) 989-7549 or request a website evaluation.

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