How to Complete the SEO Tab in the WordPress SEO by Yoast Plugin

Focus Keyword

• Look at your post title as well as the content and determine your Focus Keyword or Keyword Phrase.
• Enter this phrase into the Keyphrase area in the SEO tab.
• Under the Meta description you will see SEO Analysis. (This bulleted list will tell you if you have used your keyword or phrase in all the right places for optimal SEO. If one of these says “No,” I’d suggest you go back to that area and see if you can find a creative way to add in your Focus Keyword.)

SEO Title

• Copy and paste the title of your page or post in this blank.
• After entering your title, if the green bar under this blank turns red you’ll need to shorten your title until the warning goes away. (This title appears in search engines, and if your title is too long it will be cut off in the display.)
• When shortening your title, make sure the Focus Keyword is still included within the title.

Meta Description

• This is a brief description of your post or page that is displayed in search engines. Make sure it will compel the reader to click the link.
• The Meta description must be no more than 156 characters and contain the Focus Keyword.
• To complete this Meta description you can often take the first sentence or two from your post or page and shorten it up. (And if you choose, you can write a totally different meta description.)

Once you have filled in the Yoast plugin SEO tab and clicked “save draft,” it will then give you an SEO score – as well as list out the places where your post or page needs work to improve your score. Follow the basic steps outlined here and you’ll be on your way to increasing the SEO ranking of your posts/pages. The preview of your page/post information that users will see in a search will look something like this.

Desktop Result

Mobile Result

Completing the Social Tab Within the WordPress SEO Yoast Plugin

Once you have completed the SEO tab, you can now use most of that information to complete the Social tab.

Post / Page Title

• Copy and paste the title from the SEO tab into the Social tab in the blank for the Facebook title. We usually add the website or company name after the title. (Example: How to Complete the Yoast SEO Plugin | Rocks Digital)
• Copy and paste the title and information you listed in the Facebook area above into the Twitter title.
• For the Twitter title, change the company name to your Twitter handle (example: How to Complete the Yoast SEO Plugin via @RocksDigital). When someone shares your post from the share plugin, it will link to your Twitter account automatically.

Post / Page Description 

• Click back to the SEO tab and copy the Meta description information, then click on the Social tab and paste that description into the Facebook description box.
• Copy and paste the description you listed in the Facebook area above into the Twitter description.

Featured Image 

• In filling out the Social tab within the Yoast SEO Plugin there’s one last step – select the featured image you would like to be displayed when you (or someone else) share the post or page on social media.
• Usually you’d select the image you added to the post or page as your featured image, but it can certainly be a different image. You have total control over selecting the image that is displayed.

Working through completing the Yoast SEO Plugin can be challenging and time-consuming at first, but it’s worth every bit of effort involved.

This plugin helps you ensure that each post and page is optimized for search. When done correctly, it will help increase your ranking on Google and other search engines.

#HowTo Complete the #WordPress Yoast SEO Plugin by @LissaDuty #RocksDigital
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Writing great content is just one part of the process. The next part is making it easy for others to find it through search and then share it.

Read more about the WordPress Plugins we recommend.

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When was the last time you assessed your business’ website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for 2022.

5 Questions for Evaluating a Business’ Website

Evaluating the business’ website is the first of five stages designed to improve your online presence this year. Why not take the self assessment now and see how well you’re doing? Let’s start by taking a look at the steps involved in the first stage.

1. Does the website communicate what you do above the fold?

A user’s first impression when they land on a page makes all the difference. Is the website attractive, clutter-free and easy to navigate? This is necessary for visitors to stick around. Because Largest Contentful Paint (LCP, one of the Core Web Vitals) focuses on page load time from the user’s view, this means that to satisfy Google and your visitors, anything above the fold should load quickly and be relevant to the search query.

2. Is your website mobile optimized?

With the dramatic rise in mobile search in recent years, mobile optimization is a necessity – not an added bonus. Google’s switch to a mobile-first index means the algorithm uses the mobile version of the site for indexing. Therefore, a poorly optimized mobile experience will inevitably damage your overall SEO strategy. SEO is a core component of a business’ website, and it needs to start with mobile.

3. Do you have reviews or testimonials on the website?

Reviews and testimonials become even more relevant for website success rates as the years go on. In fact, a survey by BrightLocal saw that 87% of consumers read online reviews for local businesses. Simply put, if you don’t include reviews and testimonials on your website, consumers will find it hard to trust your business.

4. Is your phone number at the top of the website?

Website visitors expect to find easily accessible contact information on a website. The presence of a phone number adds an initial element of trust even when the visitor doesn’t call. To highlight this fact, research by digital marketing company KoMarketing found that 44% of visitors will leave a business’ website if there is no contact information.

5. Does your website have a contact form on every page?

It is vital that businesses make it easy for visitors to contact them. A Hubspot survey found that marketers listed generating leads as the top priority for their business. However, by adding unnecessary extra steps to contact their business, they can actually make it harder to generate new leads. In addition, these forms should be clearly labeled to be in compliance with the Americans with Disabilities Act (ADA).

Is Your Website Optimized?

After answering these questions, you should have a realistic assessment of your website and its overall viability. If your site is not fully optimized, it might be time for a website revamp. However, if you answered “no” to every question, the best solution could be starting from scratch.

Download the complete self assessment worksheet now and start evaluating your business’ online presence.

Assessing Your #Website for Viability in 2022 – Part 1 by @LissaDuty via @RocksDigital #SEO
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Get a Website Evaluation Today

When you want to improve your online presence, it’s best to start with your website. Contact Rocks Digital now and we will ensure your business stands out online. Request a website evaluation today or call (214) 989-7549.

Online Presence Self Assessment Quick Links

Assessing Your Website for Viability – Part 1 (You are here!)
Assessing Your Google Business Profile for Local Visibility – Part 2
Assessing Your Business’ Online Reputation – Part 3
Assessing Your Business’ Social Media Presence – Part 4
Assessing Your Business’ Local SEO Footprint – Part 5

The post Assessing Your Website for Viability in 2022 – Self Assessment Part 1 appeared first on Rocks Digital.

Any chatbot developer with the nascent passion for bot development will tell you that chatbots are no longer the underdogs they used to be. This is because the much-adored mobile apps and mobile websites are slowly losing altitude in terms of being seen as the best communication solution for any business. With the changing business environment and customer preferences, businesses are now looking for alternative communication technologies to apply in their business models.

If You’re Happy with Your App, Do You Even Need Chatbots?

So what’s the biggest question we should ask? It’s this: Should businesses continue clinging onto apps, or shift focus to the chatbots?

In this article, we’re going to give an in-depth analysis of mobile apps and chatbots to determine which one is the best. For starters, what’s the difference between the two?

The Apps vs. Chatbots Breakdown

Mobile apps are softwares and programs specifically built for mobile devices like smartphones and tablets. These apps turn mobile devices into small powerhouses filled with function and fun. The custom mobile application development also allows users to enjoy multiple apps which can come pre-installed on these devices, while others can be accessed via the app stores.

There are multiple advantages of having mobile apps as part of your customer communication strategy, including wide interaction options and dynamic reloading. Let’s break them down.

Wide Interaction Options

Mobile apps provide significantly wider options for the users to interact with. As a matter of fact, app usability and design possibilities are limited only by the developer’s imagination and budget.

Dynamic Reloading

Another unique selling point of mobile apps is that the content can be dynamically reloaded. However, it’s important to note that this doesn’t change the app’s basic functionality, as this can only be done through updates.

Just like with their chatbot peers, there are multiple mobile development services and platforms that help developers build feature-packed mobile applications across all major platforms.

Chatbots Facts

Chatbots combine artificial intelligence and NLP to simulate conversations and interaction by responding to questions posed by users.

It’s an undeniable fact that chatbots were underdogs until recently. To put this into perspective, in 2017 alone, 268 billion app downloads generated over $77 billion. This is in comparison to the $88 billion in 2016 and $45 billion in 2015. On the other hand, chatbot projected revenues are expected to hit $1.23 billion by 2025, showing that it’s still at the infant stage.

The mobile application development market is saturated with all sorts of apps seeking to solve every kind of problem. You can virtually shop, send messages, and even chat with a friend using them.

But here’s where the problem begins…

Recent research has shown that no matter how many apps an individual has on their phone, on average they will use 30 of them in a given month. This means that the rest are rendered irrelevant.

Then come the bots…

Bots have emerged as the most efficient way to reach out to a wide customer base. It’s estimated that in the next few years, at least half of the world’s population will have some sort of bot on their phones. Large corporations are leading the charge with bots like CNN News Chatbot, Spring (E-commerce Chatbot), Hyatt (Hotel Chatbot), and much more.

Four Benefits of Using Chatbots

1. More Human, Compared to Apps

Although bots may sound like just a messaging service, a bot is a sort of intelligent assistant. For instance, Facebook Messenger bot is more interactive and speaks human language. By so doing, they respond to requests in a more human language, which is simply what every user wants.

For communication purposes the chatbot technology utilizes natural language processing, which allows bots to understand and contextualize the different keywords of any text.

2. Unified Interface (UI)

A critical analysis of various UI elements reveals that mobile apps are just information assortments. However, when programming a chatbot, a creative chatbot developer can factor in other services to reach a larger audience.

With the increasing chatbot integration, regular services such as purchasing movie tickets, buying groceries, or even hotel booking can be merged into a single convenient messaging app, as opposed to multiple apps that consume device storage. Chatbots can also reduce the multiple downloads.

Finally, the flexibility to integrate chatbots into websites gives businesses an even wider reach.

3. Technical Superiority

Mobile apps are a conglomeration of less personalization and static user experience. On the other hand, chatbot development utilizes a combination of AI and NLP (Natural Language Processing), making them smarter and expandable. In fact, chatbot technology is premeditated to learn from your behavior to give you super-personalized responses. Bots can constantly learn from user behavior, and offer much more personalized responses. This intelligence becomes apparent once you compare the initial responses to the most recent ones.

4. Faster Development

Any chatbot development company out there will admit that writing a chatbot code is relatively easy compared to iOS mobile app development, or even hybrid application development. With the right skills, there are multiple bot development platforms that make it easier to create your own chatbot.

Using Chatbots Can Increase Customer Engagement

Apparently, hybrid application development still has a long walk before going obsolete. However, the steep upwards curve seems to have stagnated. People will continue using them due to the wider interaction options, but the diversity just won’t be there. Most companies will have to look for an alternative channel of reaching out to customers, such as chatbots. Chatbot use can be seen as a natural progression in customer engagement.

Bots are more versatile, inclusive, and multipurpose. As a business, you may want to build a chatbot – or risk being left behind. If you aren’t a bot developer, there are multiple online tutorials that will clearly guide you on how to build a chatbot from scratch. Whether you try your hand at bot creation or hire a pro, you may want to get started with creating a chatbot sooner rather than later.

#Mobile #App vs Chatbots – What’s the Best Option for a #Business? by @Mobilunity #RocksDigital
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What’s your perspective on chatbots? Are you quite happy with your current mobile app? Do share your thoughts on bots in the comments!

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As videos are becoming more popular with individuals and brands, video marketing will be getting increased attention. This rising consumption of video content is why everyone is jumping on the video marketing bandwagon. It won’t be wrong to assume that if you shy away from video marketing, your brand might no longer be able to compete.

Take Video Marketing Out of the Toolbox and Put It to Work!

With the increased customer engagement, more and more brands are experimenting with different video formats to modify their marketing strategies, and tailor them in a way that will be most appealing to the audience.

8 Hot Video Marketing Trends

In recent years, we’ve seen some new emerging trends in the video marketing world. Here are a few things you should look out for if you’re planning to start your video marketing journey,

1. Live Video Streaming Is on the Rise

Live video is the new marketing tool for businesses. There’s no longer any need to make a video and put it on a video-specific platform. Just go live and give a sneak peek into your business – go behind the stage, flaunt your workplace, address customer queries – it can work wonders for you. With the launch of Facebook Live, this trend has gained more popularity, with multiple brands using it to showcase their awesome products and company culture.

Live video has more appeal: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

In fact, when it comes to live video other platforms haven’t fallen behind – Twitter also launched its Live video feature soon after Facebook Live rolled out.

More and more brands are turning towards live videos for advertising. Live videos are helping brands build better relationships with their customers.

2. Rise in the Popularity of Homepage Videos

With around 55% of users spending less than 15 seconds on a page, many conversion prophets have got a new trick up their sleeves to make users stay. Behold, the homepage videos.

If you’ve noticed, most websites today have an explainer video on their homepage. Explainer videos are like a sales pitch, showcasing your business idea and benefits in 60–90 seconds. Since people love watching videos, you can be sure that your website visitors will stay to watch the video. Plus, since these homepage videos are designed to impress and convert the viewer, a number of SaaS companies like Dropbox (got 10 million additional customers), CrazyEgg ($21,000 additional revenue each month) and RankWatch (27% higher account signups) have all revealed stunning conversion success reports.

3. The Emergence of 360-Degree Videos

The concept of 360-degree video is fun and engaging. Users have shown interest in watching content in 360-degree format. Magnifyre has shown that the same video gets 28.81% more viewers when published in 360-degree format.

Here’s a 360-degree video published by Microsoft that gives a 360-degree view of the quietest room on Earth.

While this format may not be suitable or economically viable for every brand, it can help boost your sales if used properly.

4. More Marketers Are Using Videos in Email Marketing

Combining email and video will help shift the focus from heavy text content, and will help businesses rely on videos to promote their brand. Just using the word “video” in an email subject line boosts open rates by 19%. Plus, email with videos gets click-through rates of up to 65% more.

NotifyFox tested out the potential of video in their cold pitch emails and got 100+ new users from their campaign. Here’s the video they used.

Email marketing gives your video more exposure, which means that the power of email and video content is combined in one.

5. Disappearing Video Content – Watch It or Miss It

With Instagram’s video story feature and Snapchat’s temporary videos, we can expect the rise of “disappearing” video content in the future.

With billions of new content pieces created each day, know that your yesterday’s content will fade away into digital purgatory. No wonder – platforms like Instagram and Snapchat already offer temporary video content that disappears after a while. Various brands have made effective campaigns with this feature.

Such content should be actionable and create a sense of urgency in the user. You can use such video content for promoting ongoing offers (with deadlines) or something like WWF did for a good cause. Check out their #LastSelfie Campaign.

6. More Companies Are Spending on Pre-, Mid- and Post-Roll Video Ads

Despite being interruptive advertising elements, these video ads have helped many brands in reaching out to their audience and turning them into customers.

These ad formats deliver the message in a short time-frame, and can be very effective in helping you establish your online presence. We mostly see these pre-, mid- or post-roll video ads on YouTube. Remember the “skip in 5 seconds” ads that pop up at the start of the video? Well those are pre-roll video ads. If designed well, these video ad stories can get viral.

7. Multichannel Video Marketing

Video content is no longer restricted to YouTube. Social media platforms have offered exposure to video content, thereby offering more visibility.

Due to the diversity of platforms available, you can reach out to a wide variety of audiences. In fact, due to the different nature of these marketing channels, you get a plethora of options to choose from.

Multichannel marketing allows flexibility. With so many marketing channels available, it has become easier to target the right audience.

Also, consumers that see ads in multiple channels convert 24% more than those who see it on one.

8. Animated GIFs for Engagement and Sales

The recent outburst of this trend can easily be seen on Twitter. Animated GIFs are similar to videos but cost less time and effort to produce. These GIFs are great to convey an idea, to create humor, or to tell stories.

GIFs come with multiple advantages. Your audience can understand the message easily, plus it connects with them on an emotional level.

Also, considering the fact that there are various free tools that allow you to generate GIFs, they make for a cost-effective marketing strategy – whether you intend to use it on social media or in newsletters to your subscribers.

Create Good Content Using these Video Marketing Tips

These changing trends offer you various ways to engage your customers. Go live, and give a 360-degree glimpse to your audience. Use animated GIFs and incorporate some humor to tickle the funny bone. Above all, monetize these strategies by making use of multi-channel marketing.

Before we go, here are some tips for creating good video content:

Create multiple short videos instead of a long one.

Instead of stuffing all your content into just one video, it’s better to split it in multiple videos so it doesn’t become too heavy for the user. This especially holds true for tutorial videos. Split them up into small explainer videos.

Focus on the timing, because timing is everything!

User engagement is directly influenced by the length of the video. If you don’t want to lose your video content to digital purgatory, make sure the video doesn’t drag on too long.

Speak in the language of your target audience.

It isn’t necessary to stick with a formal tone all the time. You can make it informal, crack jokes – do anything that engages your audience and connects with them on a personal level.

Video Marketing Is Here to Stay

Again, feel free to be light-hearted and non-formal in your video when appropriate, but this new age in video marketing must absolutely be taken seriously. According to Cisco, videos will be eating about 82% of all internet traffic by 2021.

Look at it from your own point of view – you’re almost surely a consumer of video content yourself, so you have first-hand knowledge of the importance of this trend. Boost your video marketing today starting with the trends above and the tips for good content. And let us hear how it works out!

Visually Speaking – Use #Video #Marketing to Engage Your Audience by @crackitt_ #RocksDigital
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Have you noticed any new video marketing trends or techniques? Let us know in the comments.

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Ever since the fateful night in December 2013 when Beyoncé dropped an unannounced self-titled album on iTunes, the game has changed for online launches. The trend has continued, with artists from Taylor Swift to J. Cole announcing new projects with little-to-no rollout.

As marketers, we look for the newest ways to attract attention to our products, programs, and clients. Surprise and delight applies to more than just fireworks shows. It’s become a strategy that brands can utilize to raise the bar.

Planning Plays a Critical Role in “Surprise Drops” for Online Launches

Knowing that digital is a playground for the creative, let’s talk about the ways you can use the “surprise drop” playbook to help you with your next release. You certainly don’t want the play you call to be the infamous “we’re gonna wing it!”

4 Key Plays to Help Run Your Online Launches Offense

1. Timeliness

Where you can, avoid stepping on the hem of another company’s announcement. While we can’t all be like Beyoncé and basically be the news no matter what, we can keep abreast of industry timelines. Whether it’s a trade conference or a competitor’s 50th anniversary, know when or when notto target an announcement. Aligning yourself with an event where your audience will be gathered can save on logistics – and help you get face-time with industry leaders and media already in attendance.

2. Cohesion

With everyone else agog at your surprise announcement, it’s not the time to have any team member go off-message. As the saying goes, “Proper planning prevents poor performance.” Strategize how the internal rollout will work well ahead of launch to ensure that everyone is in lock-step about the news. From front-line employees in sales and customer service to executives who will be in front of media or featured in online content, everyone should have a tight script that includes the necessary details.

3. Visuals

If there’s one thing where artists reign supreme when it comes to digital releases, it’s cohesive visuals and merchandising. From Beyoncé’s most recent marketing feat, Beychella, and the post-show release of HBCU and Black Greek-themed clothing, to J. Cole’s latest K.O.D. with its trippy drawings that reflect the anti-drug lyrics, marketing has clearly invested in creative direction. Whether you hire an in-house team or work with a third-party brain trust, work to make your designs as consistent and coordinated as your language.

4. The What-Not-to-Do Tip

It goes without saying: never pull a full Kanye.

Yes, you can be irreverent, even iconoclastic, in your marketing. But don’t alienate long-time customers and fans by being so completely off the mark that they abandon you in droves. Full explanation of Kanye’s latest antics.

A Little Planning Can Take Online Launches a Long Way

An unannounced or little-to-no rollout project drop is not unplanned – at least, it shouldn’t be. As we see more of these surprise drops, pay close attention to the coordination and consistency that’s obviously the result of planning, and by all means use the “key play” tips above to get started on introducing your own project. People may remember where they were when Beyoncé’s digital project dropped, and you can aim for the same results for your own.

Take a Page from Beyoncé’s Playbook – Tips for #Online Launches by @VeleisaP #RocksDigital
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Tempted to try a “surprise” launch? Maybe you’ve experimented with a no-rollout drop? Share your thoughts in the comments!

The post Take a Page from Beyoncé’s Playbook – 4 Key Tips to Use for Your Online Launches appeared first on Rocks Digital.

Since the beginning of the internet, Americans have primarily used three main Top Level Domains (TLDs) for our websites: .COM, .NET, and .ORG. There are other TLDs that have been introduced that we’re all familiar with, such as .EDU and .GOV.

Understanding Top Level Domains

It’s been fairly easy for us to register .COM, .NET, and .ORG domain names, but you have to be associated with an educational institution or a government entity to secure a .EDU or a .GOV domain name. And then there’s the others that have been available for quite some time now, such as .INFO, .BIZ, and .TV. But still, most consumers in the USA are used to .COM, .NET, and .ORG.

In countries outside of the USA, the Country Code Top Level Domains (ccTLDs) are widely accepted, and in fact often the default option. Country codes include .de (Germany), .co.uk (United Kingdom), .es (Spain), .com.au (Australia), .ca (Canada), and .it (Italy). Depending on the location of your business, a ccTLD makes perfect sense as an alternative to .COM.

Since January 2014, hundreds of new Generic Top Level Domains (New gTLDs) have become available for registration, giving consumers greater choice. Examples of such New gTLDs that focus on the automotive industry include .CARS, .CAR and .AUTO. Some of the best domain names in this gTLD are still available for registration.

A Study into a Geo .CARS Domain Name

When we refer to the word “Geo” in the domain name industry, a Geo domain name would be one that includes a city name. An example of Geo keywords would be “Dallas Cars,” “Chicago Cars,” “Atlanta Used Cars,” and “Miami New Cars.” Each of those are Geo keywords, and a Geo domain name would be something like DallasCars.com, Miami.Car, or NewYork.Cars.

Since .CARS domain names have been available for registration for over two years, I decided to evaluate how these domain names are being accepted in the market, how they are performing online, and how these domain names are being used by businesses today. I was also curious to know if they are being accepted and recognized by consumers. Lastly, I decided to evaluate if the required investment into .CARS, .CAR and .AUTO domains would be worth it for the businesses using them.

To analyze the data for Wichita.Cars, I wanted to see what happened in the past two years with the .CARS TLD and websites actually using a .CARS domain. I decided to evaluate if a .CARS domain name is worth the $3,000 purchase price, since this can be considered a premium compared to other TLDs not focused on the automotive industry. To find the answer to these questions, I was given unprecedented access to the statistics for these domain names. After viewing all of the data from rankings and analytics, there were some interesting findings—which I’ll detail here.

Wichita.Cars Study

Scholfield Hyundai Buick GMC, back in 2016, originally launched Wichita.Cars and initially created a brand new single-page website on Wichita.Cars, which essentially allowed visitors to click through to another website. Without a considerable amount of content on the website and only “click through” functionality, the search engines had no incentive to rank this website in the top search results based on the website alone. Google specifically does not tend to rank “thin content” websites very well. This is one of the reasons why the results I found in my analysis below are all the more astonishing.

Traffic and Traffic Value

Wichita.Cars received a good amount of visitors right after it launched in 2016. The amount of visitors grew even further when the car dealership launched a new version of the website in 2017.

Average Cost per Click (CPC) for the “Wichita Cars” keyword, according to SEMrush.com.

17,191 total visitors to Wichita.Cars website during 2016, according to Google Analytics.

The Wichita.Cars website has been live on the Wichita.Cars domain name for just over two years. This is a decent amount of data to draw solid conclusions, based on data collected from Google Analytics along with search engine ranking data from SEMrush.com.

The Wichita.Cars website and domain name is doing better than other similar websites on other TLDs, such as .COM, .NET, or .ORG.

Key Observations

• Cars received 5,518 organic visitors from Google in 2016 and 6,390 total organic search visitors in 2016, just by having a basic website on the Wichita.Cars domain name.
• The average CPC (cost per click) for the “Wichita Cars” keyword is $2.50 per click. If we multiply the average CPC by the number of visitors Wichita.Cars received from organic search during 2016, we get to a value of organic search traffic totaling $15,975.
• The dealership received about $16,000 of value from organic search engine visitors in 2016.
• The direct type-in traffic value the dealership received was $24,280 during 2016, based on 9,712 direct clicks or type-ins to the website.

Based on my analysis of the Wichita.Cars website and domain name being used for over two years and not having been promoted (other than through organic, free search results), we believe the Wichita.Cars domain name and website have been a great success. I expect that this dealership will continue benefiting from using a highly relevant Geo .CARS domain name.

In the first year that the Wichita.Cars website and domain name were live, the car dealership saw about $40,000 of value through direct type-in traffic, as well as traffic from organic search.

The .CARS Top Level Domain (TLD) is just one TLD of 1,200+ new TLDs that have become available in the past several years. Many industries now have their own related TLD, whether it’s the legal, loan, retail, accounting, photography, or wedding industry.

Considering a Switch to a gTLD Domain Name?

Just like the .CARS TLD, many website owners are benefiting from the increased organic search visibility, better Google Adwords quality scores, and better conversions from switching to a better, shorter, more memorable domain name.

If your website uses a domain name that’s long, doesn’t describe the business you’re in, or has a hyphen in it, then consider your options for a better domain name.

New gTLD Stats keeps an updated list (https://ntldstats.com/tld) of all the New gTLDs, and a count of how many domain names are currently registered in that TLD.

Should You Use a gTLD Domain Name for Your #Website? A Study into .CARS by @BHartzer #RocksDigital
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What TLD is your website currently? Thinking about a switch? Share your thoughts in the comments.

The post Should You Use a gTLD Domain Name for Your Website? A Study into .CARS appeared first on Rocks Digital.