Rocks Digital Blog Post Archives for Social Media Marketing https://www.rocksdigital.com/category/social/ We ROCK Digital Marketing Mon, 25 Mar 2024 16:30:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.rocksdigital.com/wp-content/uploads/2020/09/Fav-icon-150x150.png Rocks Digital Blog Post Archives for Social Media Marketing https://www.rocksdigital.com/category/social/ 32 32 Assessing Your Business’ Social Media Presence – Self Assessment Part 4 https://www.rocksdigital.com/self-assessment-business-social-media-presence/ Tue, 15 Feb 2022 13:00:24 +0000 https://www.rocksdigital.com/?p=30995 Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content marketing is the leading driver of sales for countless businesses, and social media posts are a key channel in any social media strategy. Sadly, many brands are struggling […]

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assessing-business-social-media-presence-FB

Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content marketing is the leading driver of sales for countless businesses, and social media posts are a key channel in any social media strategy. Sadly, many brands are struggling to get the results they want, but they don’t know how to fix the problem. If you need a clearer picture of your social media presence, take our online presence self assessment today.

Answer These 8 Questions to Analyze Your Business’ Social Media Presence

1. Which social media sites are you currently on?

Businesses should be active wherever their audience can be found, and this includes all the popular social platforms. Along with reaching customers, authoritative links from major social sites will have positive search engine optimization (SEO) benefits for the business’ website.

2. Which social media sites are your customers using?

You can maximize your available resources by targeting the platforms your customers use most. Facebook might be the most popular site, while a clothing brand (for example) might find a more active user base on Instagram.

3. How many Facebook followers does your business’ page have?

While follower count isn’t the only metric to consider, it is a good way to measure growth. If you are providing value on your business’ page and promoting it effectively, you should always be able to find an audience on Facebook.

4. How many posts are you publishing each week?

Consistency is a critical part of a business’ online reputation, so irregular posting is a quick way to lose audience interest. Remember, you have the chance to drive traffic to your website every time you post on social media.

5. Are you boosting posts?

Boosting a Facebook post allows you to increase reach and target audiences more accurately. If your content can add value to your audience and drive more sales, boosting the post is a cost-effective way to maximize its impact.

6. Do you have a Like campaign?

Likes signal to audiences that a piece of content is popular and worth their time. Unfortunately, many brands struggle to organically get social media visibility. A Like campaign could be the answer to issues with engagement.

7. What is your total reach in the past 28 days?

Monitoring social media reach will give you valuable data on the number of unique visitors looking at your content. Businesses need to start tracking total reach to find out if their strategies are working.

8. What is your total engagement in the past 28 days?

Similar to reach, total engagement will show if your content is resonating with audiences. For example, our content writing services are often used to create content for infographics. Tracking user activity for the infographic will show if customers are interested in this type of content.


Assessing Your Business’ #SocialMedia Presence by @LissaDuty via @RocksDigital
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Start Building Your Online Presence Today

Could your business benefit from increasing its online presence? At Rocks Digital, we have a range of services that can help improve your online presence, reputation and SEO footprint. To find out more, request an online evaluation or call (214) 989-7549.

Online Presence Self Assessment Quick Links

Assessing Your Website for Viability – Part 1
Assessing Your Google Business Profile for Local Visibility – Part 2
Assessing Your Business Online Reputation – Part 3
Assessing Your Business’ Social Media Presence – Part 4 (You are here!)
Assessing Your Business’ Local SEO Footprint – Part 5

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Overcoming the Facebook News Feed – How Facebook Groups Can Help You Stay Visible https://www.rocksdigital.com/facebook-news-feed-groups/ Tue, 15 May 2018 14:47:53 +0000 https://www.rocksdigital.com/?p=17191 Most of us are quite aware of the latest Facebook News Feed update. To review, Facebook recently changed its News Feed algorithm with the sole attempt (according to them) to offer users more relevant information from their friends, family, and groups they’ve liked. Mark Zuckerberg’s take on the change was: “You’ll see less public content […]

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Facebook News Feed Groups
Fonstra/Shutterstock.com

Most of us are quite aware of the latest Facebook News Feed update. To review, Facebook recently changed its News Feed algorithm with the sole attempt (according to them) to offer users more relevant information from their friends, family, and groups they’ve liked.

Mark Zuckerberg’s take on the change was: “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

It seems that Facebook’s latest News Feed tweak won’t be the last aimed towards bringing more interesting topics to people’s timelines and fighting spammy posts.

Don’t Panic – Businesses Can Adapt to this Facebook News Feed Update

So what does this mean for your local business? Since the official announcement of the update, you have probably noticed а drop in your local business page’s organic reach and user engagement metrics, including impressions, page views, user reactions to your posts, comments, video views,and shares. This means that your followers’ news feeds show more photos and videos of a classmate’s newborn baby or a colleague’s summer travel adventure, and fewer updates from your business page.

But there’s no need for you to panic. Whether you’re managing a law firm, a restaurant with multiple locations, or a dental practice, the key to success is to adapt your social media marketing strategy in order to gain advantage from the update.

Тhe latest News Feed update won’t affect you if you keep the following tips in mind:

  • Despite the decline in organic reach for business pages, authentic and high-quality content will show higher in News Feed
  • Live videos and event updates will rise to the top
  • Promoting your Facebook updates will help you grow your audience and re-engage with your current followers
  • Interacting within Facebook Groups is what you need. Just look into your News Feed – you will see many posts from the most popular and active groups that you’re a member of, and fewer from the business pages that you follow

Again, Facebook Groups is the key to overcoming the negative effect from Facebook’s News Feed update.

5 Tested Tactics to Navigate the Facebook News Feed

Below we’ve listed five tips and tactics that will help you take advantage of Facebook Groups’ potential, spark a conversation around your brand, and nurture meaningful engagement with Facebook users.

1. Browse for Relevant Industry and Local Groups

Finding active Facebook Groups that are relevant to your industry, location and target audience will help you generate new connections with industry peers and potential customers.

Join industry-focused groups, where you can discuss with other experts the trends, studies, innovations, and events related to your field. For example, Trapped in an Op is a Facebook Group for dental hygienists who share their experiences and opinions on building a career in the dental hygiene niche.

If you’re a pediatrician with a practice in Dallas, Texas you can join local moms’ groups like the one in the example below, and discuss specific treatments, educate, or even inspire the given community.

Use groups to listen to your target audience. You can share your knowledge by replying on users’ requests for recommendations.

2. Create Your Own Facebook Group

As an admin or a moderator of a group you have the power to decide what topics will be drawn to the attention of the given community. Invite your current customers, partners, vendors, and other local businesses to join your community. Just be aware that managing a group requires a lot of commitment and hard work. You should keep your group active by regularly asking questions, sharing tips and informative articles. That way, you can always be at the forefront of group member news feeds, as well as being top-of-mind.

3. Take Advantage of Polls

Polls allow you to ask group members anything you want! Use this free Facebook feature to learn the needs and problems of group members, to better tailor your offerings and provide custom solutions.

4. Use Groups as a Testing Ground for New Ideas

You can get opinions on new products, services, brand logos, colors, or anything related to your business.

Groups are free tools to see user reactions and get feedback on your ideas. This will help you save time and energy, and avoid creating something your customers won’t like in the end.

5. Grow Your Email List with Irresistible Incentives

Groups can help you build an email list for your business.How? That’s easy – just offer freebies to people when they submit their contact information. Incentives may include free webinars, free procedures at your beauty salon, or gift vouchers for a hot drink at your coffee shop.

Create a special post with the offer and pin it to the top in order to make it more visible to new members.  

Get Active with Groups and Conquer the Facebook News Feed!

In the long run, this Facebook News Feed update will actually boost small business owners who generate content consistently relevant to their local area.

If you haven’t considered focusing on Facebook Groups as part of your social media marketing strategy, now’s the time to do so! Taking part in community groups can help you show your expertise in the field to prospects, who are seeking valuable information and looking for solutions to their problems. Moreover, by listening and responding to user comments, you will foster engagement and expand the social media presence of your business.


How #Facebook Groups Can Help You Stay Visible by @OptiLocal #RocksDigital
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Did reach and user engagement for your business page shrink? Have any experience with, or plans for Facebook Groups? Share your thoughts in the comments. 

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Spice Up Your Videos with Free Music Courtesy of Facebook Sound Collection https://www.rocksdigital.com/free-video-music-facebook-sound-collection/ Mon, 07 May 2018 17:37:27 +0000 https://www.rocksdigital.com/?p=17111 The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how the music during a particular scene made you feel. Maybe […]

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Facebook Sound Collection
cigdem/Shutterstock.com

The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how the music during a particular scene made you feel. Maybe it was during a horror film where the deep sound of mixed musical instruments kept you on the edge of your seat. Maybe it was a romantic movie filled with classical or operatic music selections that made the scene even more believable, and made you fall in love all over again; even if you’re single.

Cure the Copyright Blues with the Facebook Sound Collection

But what do you do when music copyright is an issue, or the use of music found on YouTube doesn’t work on a platform like Facebook? It’s no secret that Facebook has been pushing video content on its platform heavily, ever since the latest major platform updates announced back in January of 2018. Facebook has shared that live videos or videos that foster organic engagement within the community will take priority, but music is still a problem for content creators – if they don’t have a reliable resource to use. And this is where Facebook’s Sound Collection comes into the conversation.

Color-grading, lighting, location, and having a vision for a visual project goes a long way, but a seasoned videographer also knows that musicplays a huge role in how viewers connect with what they’re watching. What they hear matters just as much as what they see. Music can make or break a video production, which can result in decreased or no engagement from viewers.

Visuals have a way of swaying our emotions, but music has a way of making them real.

The new Facebook Sound Collection feature is a great way for video content creators to really connect with viewers and organically engage. With track selections ranging from eclectic, pop, classical, hip-hop and other popular genres, this new feature is a great way for content creators to easily add music to visual content that will be featured on Facebook.

Facebook Sound Collection is a tool to help those that are producing video content gain access to free music and sound effects that can be used in their videos promoted to or pushed on Facebook. This feature is still new, with roughly less than 1,000 music tracks and a bunch of sound-effect options. Facebook’s Sound Collection is also accessible via mobile application, which is a major plus for content creators on-the-go, or content creation updates that may occur at the last minute.

7 Tips to Use Facebook Sound Collection Most Effectively

  • Spend some time thinking of content ideas before immediately jumping to what music to use.
  • Use your website and Facebook Insight data to determine what your audience connects with best. For instance, some viewers connect with emotional content more than serious and thought-provoking content. And some viewers want to be educated, not entertained.
  • Develop a Content Creation Strategy for your video content.
  • Review your final content to better assist with selecting the right music to use.
  • Locate Sound Collection under the Publishing Tool on your Facebook Business page.​
  • Spend some time listening to the music that’s featured within the Facebook Sound Collection. Really pay attention to what will connect with your
  • Match your visual content with the music available in Sound Collection, and follow the prompts to add this music to your visual content.

Video Content Marketing Will Only Continue to Grow

Analytical data also shows that videos are here to stay, and that video marketing will continue to take over in 2019. This is the perfect time to learn more about how music really allows viewers to connect with visual content, and a great place to start finding some of that music is the Facebook Sound Collection!

Your audience is looking at your visual content for a solution, and your visual projects can definitely serve in that capacity. Why not also make it more pleasant to see and hear?

Challenge yourself to use music to have an even greater emotional effect on your audience, or to increase engagement with an educational piece you’re delivering – with visual content you’ve developed– so your content connects and conversion increases.

What about YouTube?

While Facebook is working hard to be the go-to platform to showcase video content, and has thus far proven that quality video content works very well – for those that are planning their video marketing content strategically –  leaving the SEO-powerhouse platform YouTube is not recommended at all! In fact, it’s best to push both platforms accordingly, as your audience on YouTube may not be the same audience as on Facebook.

The Facebook Sound Collection Shows that Music Matters

I trust this introduction to the Facebook Sound Collection is a sound reminder (pun intended) about the power of music, and how it can truly help your marketing strategy. Review the tips above, and really take time to preview the tracks that are in the Sound Collection, as we know that music does matter – and a track can quickly determine whether your content gets a play or a pause.

As always, think about how you can connect even more with your audience. Focus on what they need from you, plan your strategy, and then use your visual content to give them what they need. Now add music to this content via Facebook Sound Collection, and see how you connect with your audience even more!


Spice Up Your #Videos with Free #Facebook Sound Collection #Music by @aneshacollins #RocksDigital
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What are your thoughts about using the Facebook Sound Collection? Do “sound off” and share in the comments!

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The Power of Instagram Stories to Build a Massive Audience https://www.rocksdigital.com/the-power-of-instagram-stories/ Tue, 24 Apr 2018 09:00:35 +0000 https://www.rocksdigital.com/?p=17000 The latest Instagram stats show there’s currently more than 800 million monthly active users and according to Sprout Social, many experts believe it could reach one billion in 2018. So what’s going on with Instagram Stories? Well, according to Media Kix, as of 2017 Instagram Stories alone has more than 300 million users every day. […]

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The Power of Instagram Stories
Antonio Salaverry/Shutterstock.com

The latest Instagram stats show there’s currently more than 800 million monthly active users and according to Sprout Social, many experts believe it could reach one billion in 2018. So what’s going on with Instagram Stories?

Well, according to Media Kix, as of 2017 Instagram Stories alone has more than 300 million users every day. That means a lot of eyes are on this platform, and there’s great potential for marketers to get noticed using Stories.

Instagram Stories Lets You Get Up Close and Personal

The key to success with Instagram, as with any other social media platform, is that you have to first build an audience. Even more importantly, and more-so with Instagram than some other networks, you have to share reliable, personal content each and every day. People use Instagram as a brilliant bridge between business and personal lifestyles.

Instagram Stories are basically photos, text or video that can be shared instantly – and that will “self-destruct” after 24 hours, rather than being saved to your main photo grid.

This might seem like a small or unexciting feature but actually, it represents a bold step into the future for Instagram and a massive opportunity for marketers. The feature strongly resembles that of the Snapchat platform, and some viewers have even shared that they skip the main grids to only view Stories of their favorite brands!

Why Instagram Stories Matter

Instagram Stories essentially gives you a new way to communicate with your audience that’s a lot more direct and immediate, which helps to increase opportunities for engagement with your audience. Using Stories has the potential for making your audience feel as though you are talking to them directly to a much greater degree.

The temporary nature of the content will make it more exciting because the content is time-limited. By sharing a photo or media you have only recently uploaded, viewers feel almost as though they’re being “brought along for the ride” – as though they are right there with you.

Instagram Stories also appear right at the top of your viewer’s feed – thereby ensuring that they will be much more likely to see the content.

How to Make Your Instagram Stories Successful

Perhaps the biggest challenge for many creators will be in knowing when to use Instagram Stories, and when to upload photos.

One way to think about this is to consider the difference between content that perfectly embodies your brand, versus content you want to share directly with your current fans.

For instance, you might want to share a joke or a photo of your day with your fans. Letting your followers feel as though they’re getting to know you in that small way is a great way to increase trust and brand loyalty.

But the challenge with a joke or photo of the day on its own, is that it doesn’t really say much about who you are or what your business is all about. Therefore, you might not really want it to appear as a permanent inclusion to your “grid” for first-time passersby.

Ask yourself this question: Would you be happy with this photo being the first impression that a visitor has of your brand? If the answer is no, perhaps it’s better suited for your Instagram Stories.

There are also other options offered by Instagram Stories, such as the option to create live videos or to make “boomerangs,” which are essentially short repeating videos much like GIFs. This variety provides you new ways to more directly and personally reach out to your followers with fun and creativity.

Your Daily Plan

If you want to have a highly successful brand that showcases who you are in life and business on Instagram Stories, then you need to put in the thought and effort it takes to post consistently – with high-quality content. Use themes that are engaging, visually appealing, and well-branded with your colors and fonts as accents.

Use your content to begin showcasing your behind-the-scenes efforts, and to highlight how you are building relationships with regular posts.

The Simple Daily Blueprint to Grow on Instagram Stories

1. A Story a Day

Post at least one Instagram story a day. Save them in a folder filled with lots of photos, so that you have something to publish on days when you don’t do anything exciting.

2. Save Your Stories

Within settings, set your stories to save automatically, so that you can share these pictures in Facebook or elsewhere online.

3. Experiment

Integrate emojis, hashtags, filters and even polls to make your images stand out, and to highlight things you want viewers to see.

4. Try Video

Keep in mind that live video can run up to 1 hour – invite a friend or colleague to go live with you!

5. Give to Receive

Spend at least 15 minutes each day liking other posts on Instagram, joining in on conversations, and sharing great images.

Become a Dedicated Brand Builder with Instagram Stories

If you can dedicate time to sharing Instagram Stories, you should find that you can very quickly grow a relevant and well-connected audience. Understand that it takes these three components: time, authenticity, and commitment. Add Instagram Stories to your social media toolkit using the 5 tips above, and start to boost your brand online today!


The Power of #Instagram Stories to Build an Audience by @TweetTanyaSmith #RocksDigital #SocialMedia
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Are you sold on Instagram Stories as a brand-building tool now? Share your thoughts in the comments!

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Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To’s – Plus the Golden Rule! https://www.rocksdigital.com/digital-marketing-frequency/ Thu, 19 Apr 2018 16:15:09 +0000 https://www.rocksdigital.com/?p=16978 Before jumping into frequency, let’s go shopping… I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big display selling hairbrushes or curlers or something like that. After […]

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Digital Marketing Frequency
conrado/Shutterstock.com

Before jumping into frequency, let’s go shopping… I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big display selling hairbrushes or curlers or something like that.

After I politely rebuffed her – smiling and pointing to my balding head – she wisely tried the “makes a great gift” tactic. I said no thanks and went on my way. But because I had to go to several different sections of the store – and back again – I kept having to go past her and the display. The second time, she looked at me, took a moment, realized she’d already spoken to me and smiled, then left me alone.

The Three-Word Lesson about Frequency

That’s how it’s done, people. The lesson is simple: Don’t overdo it.

And while this lesson can be applied to almost anything in life, this is especially crucial for your online marketing efforts.

Fine-Tune Your Frequency with these Tips

1. Balance is Key

Mr. Miyagi was absolutely right – balance is key. (Remember the film, The Karate Kid.)

You don’t want to be pushy or annoying, especially with customers and prospects. They’ve invited you into their world – via email inbox or website visit or mailing list – and that’s a privilege they can take away if you’re too overbearing.

HOWEVER, you don’t want to be forgotten, either! Staying “top of mind” does mean some sort of regular communication.

Finding that perfect balance is tricky, and there’s no single solution for every digital marketer.

So let’s get to it. But I’m not going to give you a fully-researched infographic or lots of data to back it up. I will give you my common-sense, 23-years-of-communications-experience, laser-focus-on-the-customer recommendations.

Heck, I’m a consumer too – I know I get annoyed when someone inundates me with marketing messages. And I also know how they “lose” me if I don’t hear from them for a while.

Here we go.

2. To Blog, or Not to Blog

So you think you want to be a blogger? A personal blog is fun – you say what you want, whenever you want, and if people read it? Great.

But a company blog? An entirely different story. It takes planning, strategy, skill, and time to create an interesting blog that people will actually want to subscribe to.

What they say: Opinions on blogging frequency vary from “once every two weeks” to “three to five a day.” Those on the high end believe that the more blogs you post, the more traffic you get; some believe that there’s a magic number (400?) that increases your presence exponentially.

What I say: While it depends on your industry – and quite frankly, how often you (or your marketing team) can commit to researching, writing, editing and posting a blog – I usually advise my clients to post one every other week. However, they need to be flexible and willing to do more. If there’s big news regarding the company or industry, they need to be ready to post about it.

Pro Tip: Have something to say. Don’t just blog for the sake of blogging. For example, everyone does a holiday blog – so make yours more personal. Talk about your company’s charitable activities, or share a happy story about one of your employees.

3. Demented and Sad, but Social

Being an over-sharer on social media can make things awkward. Most folks stick to photos of their dinner or kids at soccer practice, or funny memes.

But those folks who post everything – from problems with their spouse to their bratty kid’s bad behavior to their opinions on every subject – we simply don’t need to hear from them that much.

What they say: Do a search for “social media frequency” and you’ll see plenty of charts telling you to post anywhere from once a week to once a day, to 3–5 times a day. I saw one chart that recommended up to 30 tweets a day!

The thing that almost all the charts had in common? They recommend posting at least once to each social channel every day.

What I say: I’m just not sure every company in the world has something to say every single day. Instead of scraping up something to say just to fulfill a goal of “we posted today,” focus on qualityrather than quantity.

Facebook and Twitter? I’d say 3–5 original posts a week. Share relevant news/posts that you see whenever you feel like it. (Make sure to add a comment/viewpoint though.) And “Like” as much as you want, as long as it’s relevant and professional.

LinkedIn? That’s a little different. You’re talking to your professional network, so it really better be important. So in my mind, you can be a little less active – if that helps ensure that what you dopost is interesting to both your customers/prospects and your peers.

4. Inbox Hero

Email is the most personal online marketing you can do, because unless your customer/prospect has separate personal and business accounts, your email will be there next to their bank statement, the latest matches from their favorite dating site, and that encouraging note from their mom!

When someone subscribes to your email list, they’re saying “I’m interested in what you have to say – so much, in fact, that I’m letting you into my personal inbox.”

You’re basically an invited guest, so don’t track mud all over their (virtual) carpet.

What they say: Many agree that 2–3 emails a month is about right. Of course, there are more aggressive marketers who send out 6–8 emails a month, as well as more conservative folks who keep it to one message a month. A few marketers make a case for reaching out on a daily basis, because there’s a segment of the population that doesn’t mind that level of frequency.

What I say: Your email list won’t remember you if they only hear from you from time-to-time. But most people will unsubscribe if you send too many emails. (I do this, and plan on doing it more often.)

One idea I love is offering your subscribers different email options, perhaps letting them choose between daily, weekly, monthly, or even quarterly emails.

Also awesome is the ability to tailor your emails to a subscriber’s interests, past purchases, and any other data you might have on them. Showing them you care enough to personalize their email can go a long way to building loyalty.

5. Upload Updates to Your Website

I’ve said it a million times: Your website is the online face of your company. And it’s very likely the first place a prospect will see you, learn about you, and hopefully interact with you. So, it needs to be up-to-date in every way.

That said, you don’t need to rebuild or redesign your website frequently – we’re focusing on the content. News, your About Uspage, your Products/Servicespages, your Careerspage… these are the areas where fresh content is needed on a regular basis.

What they say: While daily updates don’t make sense for everyone, adding new content on a schedule can be very effective for SEO purposes. Plus, it tells frequent visitors that you’re actively and continually improving.

What I say: This is super-common sense. Don’t redo the whole website, but add (or edit) content frequently enough that a regular visitor will see the new/changed material.

Pro Tip: Let them know you’re active – make sure it says “Copyright 2018” in your footer!

The Golden Rule of Frequency

It all comes down to this:

Be present – but not TOO present.

You want your customers and prospects to know that you exist, what you’re about, and what you offer. You want them to recognize your brand when they see it – but you don’t want them getting tired of you either. The goal is to find the posting frequency sweet spot for your brand. Use the tips above, and strive always to follow that golden rule!


Turn Your #DigitalMarketing Dial to the Best Frequency by @HDRubin #RocksDigital #Business
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How often do you send emails or post blogs? Do you have a “calendar” to regulate frequency? Post in the comments and share this with your social networks if you found this interesting!

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Is Social Getting Anti-Social? Six Social Media Trends that are Affecting Everyone https://www.rocksdigital.com/social-media-trends-2018/ Tue, 17 Apr 2018 16:00:05 +0000 https://www.rocksdigital.com/?p=16917 Social media marketing is touted to be in a state of chaos and disruption, although that is not true. However, we canexpect some huge changes this year, owing to the social media trends of 2017 that necessitated change in various scenarios. Capitalize on these Social Media Trends to Protect Your Brand Understanding social media trends […]

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social media trends 2018
one photo/Shutterstock.com

Social media marketing is touted to be in a state of chaos and disruption, although that is not true. However, we canexpect some huge changes this year, owing to the social media trends of 2017 that necessitated change in various scenarios.

Capitalize on these Social Media Trends to Protect Your Brand

Understanding social media trends is the first step in capitalizing on them. When you examine and grasp the meaning of these trends it can benefit your brand, and that’s the goal of all good marketers. Here are some major social upheavals you must be aware of.

Six Real Social Media Trends You Must Understand Today

1. Changes to Facebook News Feed

Facebook has tweaked its news feed algorithm several times over, and organic reach for many businesses has been dwindling for years. But according to recent announcements, Facebook would throttle most brand-based content in favor of more familiar people-based content from their “friends and family.” This change is owing to the fact that people are now keen to explore more private social networks that rule the mobile world, especially Snapchat and Instagram.

2. Twitter Cracks Down on Bulk Posts

Spammers and bots have been consistently attacking Twitter with troll messages and incorrect statements to push their agendas and political affiliations without any check on the content. Twitter has now planned to nip it in the bud, with its announcement that as of Feb 2018, Twitter users and related apps will not be able to post similar content from multiple accounts. No auto-engagements will be entertained at any scale, with no activity related to mass-liking or retweeting of posts allowed.

3. Decline of Social Sharing

Social media metrics company BuzzSumo has revealed that the average number of social shares per post has declined by a whopping 50 percent in 2017 compared to 2015, indicating that people are not as keen as before to share similar posts, since most hot topics become quickly saturated with similar content from different sources. With many social shares and links, the topmost agencies are the winners.

4. Dark Social and its Social Value

Although dark social might indicate something nefarious in terms of social sharing methods, rest assured, it is not so! “Dark social” refers to hidden content. It combines all social media & social sharing activities outside of public social media posts. The approach refers to emails, messages, forums, and even word-of-mouth publicity.

Until now, dark social has not been tracked or measured, and there was no ability to connect results to campaigns directly. Dark social is on the rise today since people are wary of the information security provided by social media sites. Much of the online sharing activity, and personal conversations, are now evidently happening in private.

5. Ad Blindness and Blocking

Paid social ads showcase an approach for brands to get to intended audiences, thus making the overall reach of the audience valuable to their business. But now trends indicate users are becoming blind to ads, and ignoring most of them! Also, consumers are now keen to block ads, and with the rise of passive ad-blocking options, they can automatically block excessive ads through their browsers.

6. Influencer Abuse

As the organic reach of social posts declined in recent times, marketers relied on influencer marketing to deliver the goods. People were keen on listening to celebrities and various “thought leaders,” and these influencers were seen as catalysts to overcome social media throttles.

However, some well-publicized scandals and tweaked stats revealed that many influencers did not really influence people as much as they claimed, with many of them relying on bots or purchased followers. This foolish behavior has reflected in the dip in popularity in their brands, too.

Social Media Trends Changing How We Market

Search engine optimization (SEO) and social media marketing have evolved over the years, but recently, the new updates as well as people’s behavioral changes have altered the nature of campaigns for real marketers. Social media channels are maturing considerably, with better benefits than ever before – but it’s up to you to keep current, use best practices, and avoid the shortcuts that can most definitely damage the brand.


Is Social Getting Anti-Social? #SocialMedia #Trends Affecting Everyone by @Ozaemotion #RocksDigital
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Have you been avoiding the reality of these social media trends? Have another “must-know” trend to report? Get social, and share your thoughts in the comments!

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