Sue Kochem is current manager of Marketing Communications at Dex Media. She is an accomplished Marketing Manager with nearly two decades of experience in strategic and tactical marketing, branding, analysis and market planning. Expertise includes defining, leading and creating unique marketing solutions for complex business initiatives utilizing key elements of branding, positioning, and marketing principles to drive each project’s results.

Session Title

Women Leading in Local Panel

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Join @BIAKelsey Women Leading In Local Panel at #RocksDigital #SMDay
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Cindy Miller, VP of Business Development at MetrixLab, has over 30 years’ experience leveraging marketing research tools and techniques to uncover consumer insights that help companies grow. Cindy is a seasoned marketing researcher with specialties in retail, financial services, direct marketing, e-commerce, consumer packaged goods and pharmaceuticals. Cindy’s educational training is in Social Organizational Psychology.

She has spent half of her career split between the client and supplier sides. On the corporate side she led the research efforts at Travelocity, Radio Shack, JCPenney and the Fort Worth Convention & Visitors Bureau. She is currently VP of client development with a global insights and analytics provider.

Session Title

Women Leading in Local Panel

Read the description and meet the moderator.

Join @BIAKelsey Women Leading In Local Panel at #RocksDigital #SMDay
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Learn More | Register Now | Meet the Speakers | Access the Archive

The post Cindy Miller, Market Researcher on Women Leading in Local Panel appeared first on Rocks Digital.

Beth Kahlich is president of the Dallas Search Engine Academy and on the executive board of the internationally-recognized Search Engine Academy SEO certification courses. Beth is also a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM).

With over 25 years experience in marketing and technology, she teaches businesses owners and marketing professionals how to best leverage the latest techniques in SEO and digital marketing. She frequently presents for various organizations in her role as an Authorized Local Expert for Constant Contact.

A featured blogger and webinar presenter for SEMRush, Beth’s biggest passion is to educate people on the important role of digital marketing and SEO in their overall promotional efforts.

Session Title

Rocks Digital Marketing Q & A Expert Panel

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Ask @BethKahlich Your #SEO Questions on Rocks Digital Marketing Q & A Panel #RocksDigital
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Bernadette is the CEO of Advice Interactive Group, an award-winning Inc 500 digital marketing agency and is also known as the Queen of Local SEO. Bernadette is passionate about all things digital, including content, search, social and local. Her knowledge and experience have made her a leader in the industry, and her passion for innovation and growth has led her company to become one of the leading online digital marketing and technology firms.

As co-founder of Rocks Digital, she has helped create a digital marketing resource with an influence that transcends its competition. Educating the digital community, through this website and her other endeavors, feeds her soul and pushes her not just to follow trends, but create them.

In her spare time, she enjoys audio books and the company of her amazing husband, Tom Coleman, and their blended family of five children. Together Bernadette and Tom are advocates for brain injury awareness and work to promote their nonprofit, TryMunity, which is a social network for survivors and supporters of traumatic brain injury (TBI).

Rock Talks Session

Dominating Local SEO in Mobile SERP

Learn to Dominate #Local SEO from The #QueenofLocalSEO @BernieColeman at #RocksDigital #Dallas
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Presentation Title

Women Leading in Local Panelist

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Jared Carrizales is the founder of Heroic Search, a search marketing company based in the Deep Ellum neighborhood of Dallas. At Heroic Search, Jared spearheads national and international campaigns that are predominately in the B2B world. These campaigns include content marketing, SEO, social media and PR. His content has been featured in places such as Entreprenuer.com, Northwood University, Pepperdine University, Raven Tools, Search Engine Journal and the Social Media Club of Dallas.

Jared is a big fan of the startup world and actively involved in the co-working scene across Dallas. When not working, Jared can be found playing tennis and spending time at the park with his 7 year old.

Session Details

June 29 – Geek Chat: WordPress, Site Development, Plugins and Data Aggregators

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Meet @JaredCarrizales who will be sharing on #Marketing and #PR at #RocksDigital 2015
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Celine Matthiessen is the VP of Analytics and Insights for BIA/Kelsey where she performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing and advertising. Her areas of focus include consumer goods, consumer services, health care, pharmaceuticals, life sciences, biotechnology, media, advertising, publishing, entertainment, retail, wholesale, telecommunications, research, Internet and sales.

As a local media consultancy, BIA/Kelsey recognizes the prominent role women have in media and its supporting technologies. To bring this cross-section of women together to network and do business, BIA/Kelsey organized a special women-only group in the fall of 2013 called Women Leading in Local.

This group is now recognized by women at all levels of businesses as a highly-valuable opportunity for interacting, engaging and connecting with one another. Celine is an active member and supporter of this group and, at the 2015 Rocks Digital Marketing Conference, will moderate a special panel of women in the media industry.

Presentation Details

Women Leading in Local Panel Sponsored by BIA/Kelsey

Join us for a special Women Leading In Local session sponsored by BIA/Kelsey. In this session you will hear from highly successful women about their role in technology and how they compete in the digital industry. Panel moderated by Celine Matthiessen of BIA/Kelsey. Come enjoy this time of learning, hear stories of success and be inspired.

Join @BIAKelsey as they host a special #Women Leading in Local Session at #RocksDigital #Media
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