Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven local SEO services, companies can secure top search placements for locally relevant industry keywords. To achieve this aim, most small and medium-sized businesses, startups and multi-location brands alike turn to local SEO companies.

What Are the Main Services and Strategies of a Local SEO Company?

Hitting the top spots in Google, Bing and other search engines requires many tasks – tasks that must be performed on an ongoing basis. Partnering with a local SEO company gives you access to many of the following techniques.

Local SEO Strategy Development

Initially, a local SEO company must develop an individualized strategy based on a client’s particular requirements. This process involves first performing an SEO audit to understand the business’ current SEO status.

Google Business Profile Management

The Google Business Profile (GBP) is Google’s own business listing platform, and as such is a necessary component of a successful local SEO strategy. The first step is to ensure an optimized profile, one that is focused on business details, high-quality images, relevant categories and a description. However, ongoing management is also essential, with features like Products, Services, Google Posts, Question & Answers and attributes helping reach consumers based on their search and location.

Website Optimization

On-site optimization helps increase local search visibility for relevant keywords. A local SEO company uses a wide variety of optimization techniques including keyword research, title and meta description creation, dedicated location pages, city pages and blog content targeting various long-tail keywords. Among the top questions to ask when hiring an SEO company is how they will help a business rank in local search.

Citation Building and Management Services

Citations are one element of local SEO that can be helpful. Essentially, citations are mentions of a business that appear on directories, review sites and related platforms. You’ll also want to consider the channels that are included in their business listing network, and how they maintain the accuracy of the business data.

Review Management

According to local search experts, review signals account for 16% of Google’s Local Pack ranking factors. Therefore, having a clear review management strategy is essential for increasing local search visibility. The best local SEO agencies will discuss with their clients the absolute importance of getting reviews across multiple platforms – and help them determine their best options. Some agencies will offer their own in-house solution, though many agencies prefer to recommend third-party options. In addition, depending on the site builder used by the client, an SEO agency may have recommendations for bringing reviews into the site.

Link Building

Backlinks from blogs, local news sites, review platforms and directories all contribute to a business’ placement in organic search. Among the link-building strategies used by top companies, citation building and content marketing with blogs and infographics are extremely important.

Develop a Content Strategy

Content marketing is crucial to help amplify a brand’s presence online. Content writing services for local SEO ensure that everything from a website homepage to a Google Post captures consumer attention. With high-quality content a business can achieve a high click-through rate, low bounce rate and increased sales.

What Does a Local #SEO Company Do? by @LissaDuty
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Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies. And while you’ll undoubtedly have questions before hiring an SEO company, finding the right partner can transform your results. If you’re still weighing up your options, here are some reasons why hiring a digital marketing agency is your best bet.

Main Reasons for Hiring a Digital Marketing Agency

Whether you’re a local business or a global enterprise, you need a digital marketing strategy to reach customers. But why is hiring an outside agency a better option than building an in-house team?

Leverage the Multidisciplinary Expertise of a Digital Agency

Hiring a digital marketing agency gives you access to a team of specialists, each with expertise in crucial areas such as SEO, PPC, listing management and conversion rate optimization. For a campaign to succeed, it’s essential to integrate these elements into a complete strategy. This integration is where the real value of a full-service agency shines, bringing individual components into a unified approach that maximizes results.

Focus on Primary Business Operations

Building a digital marketing team is no easy task. From training each employee to researching and testing new SEO approaches, much time and energy goes into creating a successful operation. Rather than selecting a content writing service and tweaking PPC campaigns, it’s more valuable for a business to focus on their daily operations and rely on their agency to handle the digital marketing.

Campaigns Powered by World-Class Software

Agencies have access to premium tools, software and analytics data that contribute to SEO, PPC and optimization efforts. Many of these tools are either proprietary to the agency or too costly. Yet lacking these tools, a business could be reliant on inefficient processes and lack of data insight.

React Quickly to Industry Trends

Anyone working in the digital marketing field recognizes how fast things can change. Leading agencies are able to react quickly to algorithm updates, business listing changes and new trends to ensure their clients aren’t left behind. For example, when you hire someone to manage your Google Business Profile, your listing can quickly capitalize on new feature updates before your competitors understand the opportunity. Hiring an agency keeps you ahead of the curve, since most will be reacting to local search changes, new concepts in web design and other factors long after they’ve become known.

Cost-Effective Digital Marketing Strategy

Collaborating with an agency can be more cost-effective than building an in-house team. You’ll save on the costs of hiring SEO, PPC and web development pros, as well as avoid additional expenses involved with training and research.

Experience Ongoing Optimization

SEO and paid search campaigns require constant optimization and tweaking to remain effective. Agencies continuously monitor campaign performance and make adjustments to ensure the success of their marketing efforts.

Receive Detailed Reports

As you can see from our frequently asked digital marketing and SEO questions, people are eager for insight into every aspect of this process. A digital agency can get you the information you need and ensure you’re active in decision making. Agency partners send regular reports on the results of local SEO campaigns and paid search advertising ROI.

Why Hire a #DigitalMarketing Agency by @LissaDuty #SEO
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For help with local search, PPC, web design and optimization services, speak with the team at Rocks Digital. We help businesses of all sizes strengthen their digital presence and secure more sales. Call (214) 989-7549 or request a website evaluation now.

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A common misconception among business owners is that creating and optimizing a Google Business Profile (GBP) is a set-it-and-forget-it task but unfortunately, that’s far from accurate. A GBP demands continuous management to secure and maintain a top position in the local pack. If your business wants to achieve greater search visibility, here’s why hiring someone to manage your GBP is a wise decision.

Why Should You Hire an Agency to Manage Your Google Business Profile?

Whether managing a network of business listings or running ads on popular platforms, a lot goes into maintaining a digital presence. Hiring an agency to help is an easy way to take the pressure off.

Google Business Profile Helps Search Visibility

Local consumers often encounter a brand for the first time through their GBP. A search for a product or service will usually generate localized search results, with business listings featuring prominently. However, without committing resources to profile management, businesses will likely miss out on one of the top spots.

Leverage Google Business Profile Optimization Skills

Optimizing your Google Business Profile requires a nuanced understanding of SEO, from selecting the right business categories to crafting a keyword-rich business description. Professionals bring optimization skills, ensuring your profile includes optimized images, offers, services and more.

Save Time and Increase Efficiency

Hiring an agency allows you to leverage the efficiency of a dedicated organization. For instance, top agencies use in-house tools to manage GBPs, allowing you to focus on the core activities of your business.

Strategic Use of Google Posts

One of the many benefits of a Google Business Profile is the ability to utilize valuable GBP features that were going unused. For example, Google Business Profile Posts are a powerful GBP feature that allows businesses to communicate directly with potential customers. This lets you promote special offers, write compelling articles, even highlight upcoming events to capture attention and increase engagement.

Custom Content Creation

The most successful GBPs feel fresh and dynamic, and are characterized by regular updates and custom content. Hiring someone to manage your Google Business Profile ensures you’ll have eye-catching images, new offers – and branding that aligns with your company.

Manage Reviews and Improve Brand Reputation

Review monitoring is an essential part of managing a GBP. Large numbers of positive responses will usually increase the click-through rate from a search, boosting customer confidence in the business. An agency can help a business stay on top of reviews and deliver fast responses to feedback.

Maintain Consistent Data Across All Business Listings

Discrepancies in business information across different platforms can confuse potential customers and harm your SEO efforts. A joined-up GBP approach aligned with search engine optimization services creates a coherent strategy for increased search visibility.

Why Hire a #GoogleBusinessProfile Optimization Service by @LissaDuty #DigitalMarketing #SEO #GBP
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From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier for clients, letting them focus on what they do best. Whether you’re launching a new website, enhancing search engine visibility or rebranding your business, here are the key elements you need from a content writing service.

Top Tips for Finding the Best Content Writing Services

Identifying exactly what you need from a content writing service is crucial for finding the right partner. With a range of services and areas of expertise available, understanding your requirements helps ensure you’ll make the best choice.

What Services Do You Need From a Content Writing Service?

Before selecting a content writing service, first review what you need this service to provide. While you may primarily want new website content for products and services, perhaps you could also benefit from regular blog updates. In addition, many businesses need content for directory listings, social media, advertising and a host of other platforms.

Working with a versatile content writing service that can provide content for a variety of platforms – along with marketing collateral such as flyers, print brochures and so on – is a sound choice.

Does the Agency Have Client Testimonials?

Testimonials and personal recommendations help reveal an agency’s track record. Positive feedback from successful businesses demonstrates confidence in the agency, and a recommendation from a colleague is hard to beat.

You could also ask the agency you’re considering whether you may speak with one of their clients before deciding to hire them. At Rocks Digital we have several clients who chose us after speaking with one of our current clients.

Do You Need SEO-Friendly Content?

SEO is a top priority for almost every client that hires a content writer. From the initial research to keyword placement, optimizing for search engines is part of the content generation process. When selecting a content writing service, make sure they understand website SEO strategies for top placement in search.

While many may say they write SEO content, in practice they do not. Before hiring an SEO company, investigate the agency’s own website to see whether their content is well-written and optimized for search.

Is the Content Writing Service Adaptable to Your Audience?

Every successful business has a clear identity that is found in marketing copy, blog articles, infographics, social media posts and more.

Content writers must adapt to the brand’s identity, developing a style that resonates with the company’s audience.

When the writing is congruent with the messaging found in other areas, it will usually succeed in converting visitors to buyers.

Are You Looking for a Full-Service Content Marketing Agency?

The best content marketing services bring a comprehensive, streamlined approach. The writing process includes research, keywords and content opportunities. Such an agency develops content that reflects your brand’s voice and promotes the output for search engine placement. It will also generate reports on the project’s results.

For example, at Rocks Digital we choose topics for client blog posts based on Google Search Console data, keyword position in search, SEMRush search volume and search results.

Can You See a Case Study From a Recent Client?

A case study is a helpful tool in evaluating a content writing service. The chance to see the quality of the content and the results a business has gained from using search engine optimization services can ensure you’ll be working with an agency committed to your success.

Here’s a Google Search Console screenshot highlighting a Rocks Digital client’s impressions in search results, clicks from search, average position in search and click-through rate when they first began working with us in May 2020.

This is a later Google Search Console screenshot highlighting the same Rocks Digital client’s impressions in search results, clicks from search, average position in search and click-through rate from January 2024.

At Rocks Digital we have many examples of such results. And we meet monthly with each client to review and discuss the outcomes for their business.

How to Select a #Content Writing Service by @LissaDuty #DigitalMarketing #SEO
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Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO service you can fine-tune your online presence and attract regional audiences. There’s a lot you can do to give your site a boost, from mastering meta tag best practices to crafting locally-driven pages. But just what should you focus on to elevate your website’s local reach?

Local SEO Tips for Building an Optimized Website

Apply the following website optimization techniques and see how they influence search engine results. With these simple steps you can significantly improve both your Google Maps and Local Pack placements.

Craft Optimized Page Titles and Headings

Create SEO-friendly page titles, H1 tags, H2 tags and meta descriptions with a focus on local SEO. In practice, this approach means adding the location to each of these sections and within the opening paragraph, while also including the primary keyword. For example, a title like “Best Florida Full-Service Local Movers” combines the location and service keywords, encouraging searchers to visit the website.

Build Effective Location Pages

SEO-optimized location pages matter for local businesses as they offer a dedicated landing page with crucial information. Within the page include the name, address and phone number, office hours, directions and concise descriptions of the primary services. Browse this location page for an example.

Develop City Pages for Long-Tail Keywords

City pages aim to reach nearby areas where the business doesn’t have a physical office. By crafting detailed pages that highlight key services, the website can draw in visitors through long-tail keyword searches. For example, a search for “wrongful death attorney in Allen” might lead a user directly to the relevant city page for a McKinney-based attorney (such as this city page). Without a dedicated city page, potential clients might remain unaware of this business located just a short distance away.

Enhance Service Pages With Supporting Content

Supporting content enhances a service page and offers visitors helpful information. From a local SEO perspective, a comprehensive service page should integrate the location seamlessly with targeted keywords and informative content. Effective pages usually include a description of business services, an FAQ section, plus a call to action. You can browse our service pages for a good example.

Implement Off-Page Listing Management for More Traffic

Listing management might be an off-page strategy, yet it remains effective in capturing local traffic and directing it back to the website. Using high-quality listing distribution services, your business can see its data distributed to leading directories. A site like Judy’s Book is an excellent example as this platform is trusted by other directories, so being listed there amplifies a business’ data even further.

How to Integrate Local #SEO Into a Website by @LissaDuty #DigitalMarketing
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When you’re not sure whether your website is delivering the traffic and conversions you want, speak with our local SEO team. We optimize websites for local searches and deliver placement for local businesses in the top of search results. Call Rocks Digital at (214) 989-7549 or request an SEO evaluation today.

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The race for top search placements is more competitive than ever. As always, the best SEO service providers are looking for an edge to help business clients maximize visibility. But before implementing complex SEO strategies, make sure your digital marketing agency is taking advantage of these website SEO optimization strategies that are right under your nose.

Top Search Engine Optimization Strategies for Business Websites

A simple website audit almost always reveals low-hanging fruit that delivers quick search placement wins at the top of search results. Consider the following website optimization techniques, and see how much of a difference they can make.

1. Include Visible Calls to Action

Verify that every service page has a clear call to action featuring a phone number, link to a quote form, or downloadable content. Ultimately, the goal of a business is to capture the attention of a potential customer and move them to the next stage in the sales funnel. Ideally, the website will have a form directly on each service page (reducing the number of clicks the user must take).

2. Create a Comprehensive Location Page

Location pages are helpful for both consumers and search engines, so it’s important to get them right. Ensure that you create a well-written location page for each location. These must outline the main services the business provides and include its location. Verify that this data matches up with the Google Business Profile (GBP). Finally, use a listing management service to distribute business data to directories and search engines.

3. Fix Broken Links

Broken links lead to a poor user experience and can reduce the chances of achieving top search placements. Use a tool like Screaming Frog to audit the website for 404 errors and clean them up.

This is a great time to audit and ensure that external links are opening in a new window – and that internal links do not. Also resolve other issues that may exist, like linking to HTTP rather than HTTPS (internally and/or externally).

4. Monitor Google Search Console

Google Search Console provides a wealth of information to help with website optimization. This tool will identify indexing issues, mobile compatibility errors, security problems and related concerns.

You’ll want to look here for 404 errors, pages that are crawled, but not indexed and pages that are discovered, but not indexed. Ensure there are no FAQ schema errors, that the sitemap is being crawled, etc.

If you haven’t checked Google Search Console in a while, you’ll more than likely have some potential issues that need to be resolved.

At Rocks Digital, we look at Google Search Console monthly for most clients, and quarterly for those on a lower-level ongoing SEO agreement.

5. Enhance Older Blog Posts

Mature businesses usually have blogs dating back years. However, many of the older blog posts will not be optimized to their potential. Check Google Analytics for posts that are receiving traffic but not converting. From adding missing CTAs to refreshing outdated content, fixing clear issues can improve the experience for current visitors, and enhance search placement for even more traffic.

If you have blog posts that are getting traffic yet are not relevant to the business, you’ll need to find a way to benefit from that traffic, or consider removing it and redirecting it elsewhere. Irrelevant website content can have a negative impact as well.

6. Improve Website Load Time

Slow loading times can negatively impact the user experience and harm search rankings. Google’s PageSpeed Insights and other tools can identify issues that need an immediate resolution. Common examples of required changes include optimizing images, leveraging browser caching, improving server response time and so on.

 7. Improve Website Click-Through Rate

Achieving top search placement is only half the battle – you’ll also need to convince searchers to click through to the business’ website. We previously covered five SEO strategies to give your website a bump in search. Some of these opportunities (like optimizing page titles and meta descriptions) will make a difference in the click-through rate. In addition, you should also optimize for featured snippets by creating brief answers to common questions within your content.

8. Consider a Responsive Website Design/Website Revamp

Business websites need to offer a quality user experience across all devices. While mobile-friendly design is far more common as mobile browsing has increased, some older sites might find they don’t display well on every platform. With the majority of website rankings in search results for desktop and mobile being decided based on the mobile view of their website, poor mobile responsive design is something you cannot ignore.

9. Earn Backlinks With High-Quality Content

By creating engaging, high-quality content, websites can earn backlinks from locally relevant platforms or authority sites in the industry. An infographic is an excellent example of content that’s easy to share, and that can produce links from respected websites.

10. Optimize for Voice Search

With the growing use of voice search, it’s important to present content in a conversational manner. This approach increases the likelihood of content being used in response to voice search requests. In addition, optimize for long-tail keywords that align with conversational search terms. These keywords work well for voice searches, and also lead to additional search traffic.

11. Bolster Website Security

For a local business, ensuring website security is essential for maintaining trust, protecting customer data and avoiding potential losses due to cyber threats. When search engines identify security concerns, securing top search placements is unlikely. Steps you can take include using multi-factor authentication, a quality hosting provider and HTTPS security.

12. Maintain a Google Business Profile

For a local business, an optimized website and GBP go hand-in-hand. With the help of a Google Business Profile creation and optimization service, you can improve placement in the local pack for relevant industry keywords.

Website #SEO Strategies for Top Placement in Search by @LissaDuty
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2024 is set to be another big year in the digital marketing space and as always, our top tips and actionable insights can help you stay ahead of the curve. Whether you’re looking to improve your website’s performance, boost your SEO rankings or enhance your social media presence, you’ll find something to benefit your business. Let’s get started with our 24 digital marketing tips for a successful 2024.

24 Digital Marketing Tips to Implement in 2024

There’s something for everyone in our 2024 digital marketing tips. Pick your favorite and start the year the right way.

1. Start a Newsletter

A newsletter is an excellent way to build brand loyalty and increase customer engagement with your business. This year, create an email marketing list and send out newsletters at least once per week.

2. Implement Schema Markup for Rich Snippets

Schema markup helps Google understand the information on a page and increases the likelihood of your content featuring as a rich snippet. Appearing as a rich snippet for search terms increases clicks and brand recognition.

3. Publish a New Blog Post Every Month

If your blog has become stale then 2024 is the year to revive it. Start posting at least every month – ideally more frequently – and promote your articles on social media.

4. Explore Voice Search Optimization

As more people rely on voice-activated devices, optimizing for voice search grows more important by the day. Think about question-based keywords and a conversational answer style.

5. Post on Google Business Profile Weekly

Google Business Profile (GBP) is a core tool for local businesses. Make sure to add weekly GBP posts to promote news, events, offers and niche-related content that will engage consumers.

6. Monitor Social Media Mentions Daily

Social media is fast-paced and you don’t want to miss opportunities to engage consumers and resolve any issues. Briefly monitor social media mentions to assess user sentiment while reaching out to secure new sales or fix problems.

7. Revamp an Outdated Website

If you believe your website is starting to look a little tired, consumers are undoubtedly thinking the same thing. Revamping an outdated website can fill you with positivity for 2024 – and contribute to your conversion rate.

8. Analyze Your Competitors

Don’t miss out on the opportunity to analyze your competitors and gain valuable insights into their SEO, PPC and user experience strategies. By cross-referencing multiple competitors you can identify gaps in your own strategy.

9. Repurpose Content for Increased Traffic

Transforming existing content into various formats can help you reach a broader audience. The information from a blog post could be turned into an infographic, podcast and video, satisfying people who like to consume different styles of content.

10. Create Infographics on Popular Topics

Visual content like infographics simplifies complex information, making it shareable and engaging for your audience. Aim to create monthly infographics and promote them through your blog and social channels.

11. Sharpen Up Your Brand Identity

If your brand identity needs freshening up, now’s the perfect time for a change. Consider your brand from the consumer’s perspective, looking at everything from the logo to the core values of the business.

12. Hire an SEO Company

Google search visibility is the most important marketing channel for a local business. Consider hiring an SEO company in 2024 and experience the benefits of increased local presence in search rankings and the local pack. Our top questions to ask when hiring an SEO company is a good place to start.

13. Create Evergreen Content for Your Blog

Evergreen content is a high-ROI approach to building a blog. While timely updates and newsworthy content are important, set time each month for the type of timeless articles that keep readers returning.

14. Monitor Google Analytics

Whether you love or hate it, data analytics is a necessary part of digital marketing in 2024. Google Analytics helps you gauge website performance, track key metrics and make data-driven decisions.

15. Put up a Bing Offer Every Quarter

Overlooking Bing is not a mistake you want to make in 2024. Expanding beyond Google, quarterly Bing offers can attract a different audience segment and boost conversions.

16. Create Short-Form Video Content

Short-form video content continues to generate interest, particularly among younger audiences. Experiment with TikTok, Instagram Reels and YouTube Shorts, tracking engagement and conversions.

17. Use A/B Testing for Conversion Rate Optimization

Testing different elements of your website or campaigns helps identify what resonates best with your audience. Commit to testing a component of your website each month – or let a digital marketing company do it for you.

18. Create a Flawless User Experience Across Devices

Optimizing for mobile is essential in 2024, but you will really need a positive user experience across all devices to maximize results. Test your website on different devices, including running speed tests.

19. Experiment With Social Media Marketing

Just because you’ve had a poor experience with one social channel doesn’t mean you should give up on social media marketing completely. From Facebook and Instagram to Pinterest and LinkedIn, there is a platform that will work for you.

20. Submit Business Data to Data Aggregators

Accurate business data across online directories boosts local SEO, helping customers find your physical location. Submitting to data aggregators means your business will be accessible on search engines, GPS devices, directories and review sites.

21. Respond to Customer Reviews Quickly

Review management has become increasingly important and will continue to be in 2024. Respond to customer reviews (positive and negative) as soon as possible to enhance your business’ reputation.

22. Setup a Google Shopping Ad

Google Shopping ads display product information directly in search results for targeted keywords. If your business sells physical products, experiment with advertising this year.

23. Launch a Podcast

As audiences grow increasingly familiar with podcasting, there are opportunities for niche podcasts to flourish. A high-quality podcast offers insight and gives a boost to your brand.

24. Refresh Old Blog Posts Every Month

Established blogs often have posts that get some traffic, and the content will need to be refreshed. Check your analytics and identify articles that need an update, then set up a content calendar for the months ahead. Our content writing and marketing services are here for you when you need a hand.

24 #DigitalMarketing Tips for a Successful 2024 via @LissaDuty #SEO #PPC #Content
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There are very few strategies that can improve a business’ results more than effective conversion rate optimization services. From building brand recognition to making more sales, optimizing conversions lets you achieve more with your existing user base. If you run any kind of online business, here’s why data and analytics are the competitive edge you need.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who perform a desired action. For most businesses, this action will be making a purchase, signing up for a service or joining a newsletter. Yet it could also be as simple as clicking a link or watching a video.

Achieving this goal requires understanding user behavior, leveraging analytics, reducing friction and making data-driven changes to the website. In short, this means providing the best possible user experience – one that persuades a person to take a specific action.

The Main Principles of Conversion Rate Optimization

As we discussed previously, tracking and optimization are highly important for a website. However, with so many techniques and data points available, businesses need personalized strategies to fully meet their needs. Below are some of the many CRO strategies that can be used.

• Analyzing user behavior with customer journey analytics, heatmaps and user feedback.
• A/B testing to evaluate multiple versions of a page, ad, image or headline.
• Call-to-action creation to encourage users to take a specified action.
• Micro-conversion tracking to identify smaller actions like signups and account creation.
• Consumer segmentation to provide each user a more personalized experience.
• Voice search optimization to reach users performing voice search queries.

The Benefits of Conversion Rate Optimization

When employed effectively, CRO will be a key driver behind almost every business decision you make. From top to bottom of the sales funnel, smart decision making helps you do more with less.

• Improve the User Experience – At its core, CRO is meant to improve user experience. By understanding user behavior and preferences a business can use their website to meet user needs more effectively.
• Cost-Effective – Increasing conversion rates through optimization is typically more affordable than acquiring new traffic and customers.
• Make Data-Driven Decisions – Using data to determine effectiveness, CRO helps businesses test assumptions and experiment with sales, marketing and product development.
• Raise Customer Lifetime Value – CRO ensures customers receive a positive experience at every point in the journey, increasing their overall value to the business.
• Gain a Competitive Edge – Comprehensive website conversion tracking and optimization services help businesses spend less to get more, freeing up resources to scale.

What Is Conversion Rate Optimization & Its Benefits? by @LissaDuty #SEO #ConversionRateOptimization
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Businesses across the U.S. trust Rocks Digital for conversion rate optimization and analytics reporting. When you want to make strategic decisions based on accurate data and expert analysis, speak with our team today. Call (214) 989-7549 or request a website evaluation.

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For a business website to maintain a competitive edge, everything from its traffic sources to the conversion rate must be firing on all cylinders. Undoubtedly, website conversion tracking and optimization services are the difference-makers in this process, helping drive performance with deep insights. However, if you’re not yet utilizing analytics, reporting and testing – or remain unconvinced – here’s why we believe tracking and optimization matters.

Why Website Tracking and Optimization Matters

Tracking and optimization are crucial factors across various aspects of website operations, marketing and user experience. We’ll look at the importance of some of these factors below, along with examples of benefits provided by tracking and optimization.

Traffic

Understanding the prime traffic sources means that businesses can allocate resources where they matter the most. Instead of spending time and money on underperforming channels, you can focus on building dependable flows of traffic.

• Identify Visitor Sources – Collect data on a broad range of traffic channels and narrow down the winners.
• Improve Search Rankings – Optimize SEO campaigns to focus on search terms with proven traffic potential.

Conversions

While traffic is essential, it must also convert into sales or it won’t provide value. Conversion tracking and optimization involves using website metrics to discover what works, and make continuous improvements to the website.

• Analyzing the Conversion Journey – Monitor the customer journey to identify bottlenecks throughout the website.
• Improving the Sales Funnel – Run experiments and adjust each stage of the sales funnel to improve the conversion rate.

User Experience

Data is crucial for understanding how users interact with the business’ website. By tracking and optimizing a range of factors, you can find areas of friction that harm the user experience.

• Monitor User Engagement – Tracking user engagement highlights patterns like bounce rate, time on page and clicks.
• Improve Usability – Complete A/B testing and experimentation based on tracking data, helping design a more intuitive user experience.

Marketing Strategy

It is tracking and optimization that will demonstrate how the efforts and direction of marketing and branding are actually working.

• Track Campaign Performance – Monitor the effectiveness of a marketing campaign, such as tracking numbers of email newsletter signups.
• Enhance Campaign Results – Tweak elements like a call-to-action button or advertising placement to refine a campaign’s results. Employ Google tag manager setup and tracking for added efficiency.

Technical Performance

Technical issues could quickly derail all the hard work of marketing, branding and sales efforts. To continue to deliver a seamless user experience, tracking and optimizing a website’s performance is vital.

• Monitor Site Health – Track technical performance, including finding broken links, javascript issues and missing pages.
• Optimize Website Speed – Identify ways to speed up loading times, such as caching pages, compressing images and using fast hosting.

Why Is Tracking & #Optimization Important for a #Website? by @LissaDuty #SEO
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Rocks Digital helps businesses stay on top of traffic, conversions and sales with our expert tracking and optimization services. If you want to develop a high-converting website that customers love, contact us today. Call (214) 989-7549 or request a website evaluation.

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Is your business targeting customers with Bing Advertising services? According to a forecast by the market research company eMarketer, the 2023 U.S. search ad revenue share for Bing (now renamed Microsoft Advertising) will reach 4.8%. While that amounts to significant annual revenue, it suggests that many businesses have not yet tapped into the power of Microsoft’s ad platform. And for those who haven’t seen success with Bing Advertising, here are some benefits to consider.

The Main Benefits of a Bing Advertising Campaign

Maintaining multiple marketing channels is crucial for insulating a business from individual points of failure. Among the various channels, Bing Advertising offers many advantages for businesses of all sizes.

Less Competition

Advertisers will be familiar with the tough competition for most keywords on Google Ads. In comparison, fewer businesses are using Bing Advertising, providing opportunities for testing campaigns and setting up profitable advertising streams.

Lower Advertising Costs

Due to less competition, campaign costs are often lower than alternatives like Google Ads. Microsoft says the average cost-per-click (CPC) is around $0.84, depending on the type of business and ROI goals. According to WordStream, the average CPC in Google Ads is between $1 and $2.

Use Existing Google Ads Campaigns

If your business advertises on Google Ads, importing campaigns into your Microsoft account is straightforward. Importantly, what works on one advertising platform won’t always transfer, so using bidding and tracking best practices is still imperative. For more on this see our essentials for a successful Google Ads campaign.

Valuable Audience Demographics

A Bing Advertising campaign gives the opportunity to reach a valuable segment of U.S. consumers. As outlined by Microsoft, the Microsoft Search Network audience spends 23% more than average internet searchers when shopping from desktops. Bing has a significant proportion of wealthy, educated users that proves attractive to advertisers.

Precise Targeting

The targeting options available for Bing Advertising campaigns allow advertisers to reach a precise audience of consumers. Helpful targeting options include geographic location, device, time, gender, age, ad language and more.

Set Up Automated Campaigns

Automation allows businesses to do more with less, reducing the complexity of managing multiple campaigns. An example of this technology can be seen in Microsoft’s Performance Max. Using AI advertisers can find the best audience for a campaign, and dynamically serve ads where they’ll deliver results.

Leverage the Microsoft Audience Network

As we’ve seen with our paid search advertising services, when businesses experience winning campaigns they want to expand their reach for the widest audience possible. The Microsoft Audience Network allows for this expansion by showing ads on MSN, Microsoft Edge, Outlook.com and other publishing partners.

What Are the Benefits of a #Bing #Advertising Campaign? by @LissaDuty #PaidSearch
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Contact Us for First-Class Paid Search Advertising Services

If your business needs affordable, targeted traffic, contact us about our paid search advertising services. We help organizations build profitable Google, Bing and other PPC campaigns. To learn more, call (214) 989-7549 or request a website evaluation.

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Whether you’re a new startup or an industry leader, paid advertising is a vital strategic tool to attract and secure new customers. And naturally, given the search giant’s dominant market position, any paid advertising strategy will need to leverage Google PPC services. So for those companies without experience in running profitable advertising campaigns, learning the essentials of Google Ads is a winning approach.

What Are the Essentials of a Google Ads Campaign?

If you’re new to paid advertising, Google Ads can feel overwhelming. Getting to grips with the fundamentals will help you understand the goals, strategies and processes needed for a successful ad campaign.

Keyword Research

Google’s Keyword Planner provides industry-related search terms and their corresponding search volume. By considering the average monthly searches, keyword intent, competition and other factors, advertisers can target the phrases most likely to deliver converting traffic.

Budget and Bidding Strategy

Setting a daily budget ensures the campaign doesn’t unexpectedly exceed the designated spend. Google also lets you apply an automated bid strategy, depending on whether you want to maximize conversions, generate traffic, increase brand awareness and other goals.

Ad Creation

The goal of a compelling ad is to generate interest, encourage users to click the link – and ensure the resulting landing page is congruent with the ad copy. Successfully completing this task satisfies users and leads to a high Google Quality Score.

Dedicated Landing Page

Ultimately, your business needs a paid search campaign to generate interest in products and services and get more customers. A dedicated landing page facilitates this process with engaging copy and a call to action – and the ability to A/B test various elements to increase conversions.

Call Tracking

If your business gets customers from phone calls, then dedicated call tracking is essential. Call tracking allows you to attribute conversions to specific ads, keywords and campaigns, enabling you to pinpoint the customer’s journey to a sale.

Diversify Campaign Types

Using Google Ads allows you to gain access to their entire ecosystem. The ability to develop tailored ads for the Search Network, Display Network, YouTube, Maps, Gmail and others increases reach and offers precise targeting capabilities.

Google Analytics Setup & Tracking

Google Analytics integration lets advertisers monitor how users interact with a business website after the initial ad click. To understand the ROI of a campaign, it’s crucial to know which ads, keywords and campaigns are driving conversions. With the right analytics data, businesses can  identify obstructions in the customer journey and maximize the results from paid search advertising services. To accomplish this, event tracking is absolutely essential.

The Essentials for a Successful #GoogleAds Campaign by @LissaDuty #PaidSearch
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Best Google Ads Paid Search Advertising for Local Businesses

Rocks Digital works with local businesses to deliver cost-effective leads and conversions. We provide expert PPC advertising campaigns, local SEO and content marketing services for businesses of all sizes. For trusted digital marketing solutions, call (214) 989-7549 or request a website evaluation.

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If you need some insight into the must-have features of a business website, we have some recommendations stemming from our many years of experience. And don’t forget – you can help other business owners by sharing our handy infographic on your social media platforms.

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</p><br /><br /><br /> <p><strong>Please include attribution to RocksDigital.com with this graphic.</strong></p><br /><br /><br /> <p><a href=’https://www.rocksdigital.com/what-are-must-features-business-website-infographic/’><img src=’https://www.rocksdigital.com/wp-content/uploads/2023/09/Essentials-for-an-Impactful-Website.jpg’ alt=’Essentials for an Impactful Website’ width=’1200px’ /></a></p><br /><br /><br /> <p>

Top Features of a High-Impact Business Website

Several elements work together to contribute to the success of a business website. Here are some of the most important features to prioritize.

Clear Navigation

Website navigation should be intuitive, employing a logical site structure and an easy-to-understand menu. When users are confused by the navigation, they’re unlikely to stick around.

Optimized for Speed

Fast-loading websites benefit both users and search engines, satisfying the demand for immediate content. Make sure you optimize images, enable browser caching – and identify coding issues.

Responsive Design

As users browse from a range of devices, responsive design is essential. Opt for custom web design that provides a streamlined experience across desktops, smartphones and tablets.

Call-to-Action

A call-to-action (CTA) directs users to a desired outcome. The most high-converting websites use multiple CTAs to encourage buying products, joining the mailing list, calling for more information and more.

Built for Users

Unnecessarily complicated websites distract visitors and certainly cause friction in a sales funnel. Carefully consider the user experience, prioritizing attractiveness, readable fonts, white space, search functionality – and a memorable logo.

Clear Brand Identity

A website is the gateway to the brand. By delivering a consistent experience across all platforms, consumers begin to recognize your brand identity and form a connection with the business.

High-Quality Content

High-quality, informative content is the foundation of a successful business website. By creating up-to-date, valuable articles, the site will meet the needs of visitors and search engines alike.

SEO-Friendly Design

SEO and user experience are closely tied, and Google stays committed to giving consumers what they want based on specific searches. Excellent website design will feature effective on-page optimization (including keyword-rich titles and meta descriptions), internal linking and structured data.

Security Features

Users expect a high level of security when they visit or buy from a website. Protect your business website and users by implementing HTTPS and SSL to encrypt data. Also, use a trusted hosting service and keep all code and software updated.

If you want to help entrepreneurs get the website their business deserves, please consider sharing our infographic across your social media platforms.

What Are the Must-Have Features of a #Business #Website? by @LissaDuty #Infographic
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Custom Website Design and Development for Businesses

At Rocks Digital, we create high-quality custom websites that deliver for users and search engines. If you would like to discuss our web design and development services, contact our team today. For more information, call (214) 989-7549 or request a website evaluation.

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