Our shortest month is long on info, at least here at Rocks Digital! We’ve brought together Feb’s fabulous posts on a single page for easy access. Read an article’s synopsis and hit the link to reach the full piece.

Here’s February’s Sweet Treats

From using emojis to video and landing pages, all the way to underdog marketing and 2018’s marketing trends, this freshly-baked dozen will keep you learning! (Find January’s monthly wrap-up here.)

Reach and Promote

If you are managing a Facebook page for a local business, you need to get some savvy. Fortunately, Manuela Gadancheva dishes up a heaping helping of great advice AND pictures to help you navigate the world of Facebook advertising.

OMG! Emojis!

Marketing with emojis? If you put in a little effort, you can harness the power of emojis and put them to work for you. Moss Clement helps us strategize and mobilize our emoji army to help people get the picture of you and your business.

Here’s to Your Healthy Business

Better health is not a fad or pithy catch-phrase. Keeping yourself and your business healthy is a wise investment. Clint Fuqua shares the why of making sure you AND your business commit to being healthy – and how that can boost your brand.

Linking into LinkedIn

You’ve got a profile on LinkedIn, what more do you need to do? Veleisa Burrell gives us the lowdown on leveraging LinkedIn and maximizing our LinkedIn experience! Build your brand and create meaningful connections on LinkedIn for personal and professional transformation.

Never Fear, You CAN Cheer for the Underdog

Ahhh, the underdog – humble and loveable. Whether it’s your team, your movie hero or your favorite business (your own business?), we love to root for the underdog. Harley David Rubin shares both history and a look forward at how rooting for the underdog has been, and continues to be a strategy for marketing success.

First Impression – Flat or Fabulous?

You know the old saying… You never get a second chance to make a first impression. And, while you can overcome that first impression if it isn’t good, why not work on making your website’s first impression on a potential client a great one? Syed Ali Mudassar gives us a quick 1-2-3 for improving our websites and making that fabulous first impression.

Show Yourself Some Love

You didn’t actually think we’d get through the February recap without mentioning love, did you? While you may pass on the Valentine’s Day traditions, don’t pass up the chance to love yourself (and your business) by asking for some help. It’s really easy for a small business owner to feel like they can and should do it all, but there’s nothing wrong with realizing that not EVERYTHING is your zone of genius. Debbie Mrazek tells us to share the love, get some help, and get back into your zone!

Landing Conversions

Do you have a landing page? Maybe more than one? Cristian Rennella shares seven sizzling tips for creating and optimizing your landing pages. Landing pages can be powerful conversion tools. These seven tips will help you make the most of your landing pages and up your conversion game!

Marketing Trends – Get the Big Picture

Need to know what the marketing trends are for 2018? Mark Toney has you covered with a groovy infographic that touches on the top five (so far!) trends in marketing. Make sure you’ve got the right strategy, then work your plan and make your marketing picture perfect!

Cooking Up Tasty Metrics

Use some video to spice up your content and use some metrics to keep your video on target. Deepasha Kakkar dishes about how to monitor metrics to serve up the content your audience craves.

Dive into Live

No doubt about it, video is hot right now. If you have cold feet about diving into Facebook Live, Tanya Smith helps you warm up to the idea. But you don’t have to go it alone – doing an interview is a great way to get your Facebook Live groove flowing. Build the know, like, and trust factor by explaining how you became an expert in your field. Make the leap into Live today!

Email Marketing as Easy as 1-2-3

If you want to be one of the emails that gets opened (instead of the instant-delete that’s the fate of most marketing email), follow the advice of Harley David Rubin as he shares his three steps to crafting compelling marketing emails. Can the spam – and make your emails short, sweet and on target.

This February Wrap-Up is for You, and Me Too…

I’ve always found it helpful to see each month’s posts in wrap-up format, and I trust you do, too. While February can seem to pass quickly, there’s still time to digest this assortment of solid digital marketing info. Bookmark the page so you can grab an info-snack as your schedule allows!

The Fabulous February Wrap – Sweet #DigitalMarketing Treats by @LauraDarkstar #RocksDiigital
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Our February wrap-up is like a virtual box of donuts – but you can tweet (instead of eat) if you found it helpful!

The post The Fabulous February Wrap-Up – Sweet Digital Marketing Treats for You appeared first on Rocks Digital.

More than just a month, January paves the way into 2018, and I’m willing to bet you’ve been busy from New Year’s Day on! In acknowledgement, I’ve gathered together Rocks Digital’s January articles so you can review and catch up with any missed info. You’ll find a nifty summary for each article, and of course, a link to the full post so you can learn more. (You can take a look back at December’s wrap-up right here.)

15 Articles Packed with Some January Inspiration to ROCK the Year

Look, Up in the Cloud – It’s Your Data!

It used to be that backing up to an external hard drive was your best option for preserving data. Now we have cloud storage, which means that even if your hardware is incapacitated, your data is safe and accessible. Helen Morrice introduces us to several cloud storage solutions to save us from a disastrous rainy day.

Influencer Marketing Can Help You Cover Your Assets

SEO is vital for Google rankings but there are other factors as well – and utilizing Influencer Marketing can give your social proof a boost. Moss Clement gives us some tips on how to make the most of influencer marketing and building win-win relationships with influencers.

The Gang’s All Here – Now What?

Your best brand ambassadors are (or should be) your employees. Matthew Hellinger helps us navigate Employee Advocacy for our brands. Increase your reach, reap the rewards, and manage the risks using these tips.

Social + SEO = Winning Strategy

When you think of SEO, you probably aren’t thinking about your Social Media – but you should be! Kim Starry shares strategies for making SEO and Social best buddies that work together to boost your brand. Three easy tips get you started on your journey to a great Google ranking!

Thinking Linking

Does your company have a strategy for using links – and using them well? Most people concentrate on content, which certainly is important, but Derek Iwasiuk explains why careful link building should also be a key component of your website planning.

Step Up to the LinkedIn Platform and Take the Plunge

If you have a LinkedIn Profile (or maybe more importantly, if you DON’T yet have a LinkedIn Profile) check out this infographic that Mark Toney shared, along with his swimmingly stellar tips on how to craft a darn-near perfect profile.

Your Business – There’s an App for That

Julia Kravchenko walks us through the seven stages of mobile app development, and asks the important questions about why you should think of having an app for your business. Plus, she explores the questions before and during the creation of the app.

Business Boosts that Are the Bomb

Chatbots and Micro-Moments and Augmented Reality – OH MY! Marvin Magusara shows us what’s hot in digital marketing right now, and why. Are you leveraging rich snippets? And did you even know there was such a thing? These trends are hotter than Fire Pokémon, so be sure to catch them all.

Play It Again, Internet

ICYMI (In Case You Missed It) content cross-promotion is a great way to get more mileage out of what you share. Harley David Rubin simplifies the process by showing us how to get the most out of all that we put out on the internet, including strategies for the big three – Facebook, Twitter and LinkedIn… and don’t forget to blog it!

Better Tweeting is as Easy as 1-2-3

You’ve mastered the basics of Twitter and now it’s time to up-level your Tweet-Fu! Roxanne Roark shares pro Twitter tips like creating lead lists, using TweetDeck, and advanced Twitter search that are the tricks of the trade. Learn these and you’ll be a Twitter Pro in no time flat!

Optimize Your Social Savvy

Think you’re too busy running your very successful business to bother with social media? Stevan Mcgrath gives you eight simple ways to pump up your presence without putting in a ton of time. Tap into the wisdom in these tips, and you’ll be social savvy and outrageously optimized.

Honor Your Instincts

Does intuition have any place in the world of business? Think of your intuition as your own personal consultant (that you don’t have to pay more than your net worth to get advice from!). Debbie Mrazek gives us a gut-check on making the most of your intuition, and listening to that guiding inner voice when faced with important business decisions.

Envision and Embrace Visual Marketing

From memes to infographics, we use visual marketing to capture the eye of our potential customers. Trying to give an inside look at your product or service? Catherine Park says you should utilize some screenshots or make a great SlideShare deck. Images stimulate conversion, too. Even if you’re not a graphic designer, there are plenty of ways to share your content visually. What do you see in your brand’s future?

Don’t Be Flummoxed by Facebook’s Latest Algorithm

Small Business Owners – do NOT panic! Yes, at first glance it seems that Facebook’s focus on content from friends and family is the end of the Facebook organic reach world as we know it, and is a move towards solidifying Facebook as a pay-to-play platform. Eric Johnson reads between the lines and helps put it all into perspective. Deep breath now! It will all be OK.

What’s the Good Word about Your Business?

Testimonials are a powerful business ally. Harley David Rubin shares his tips on how to get and use testimonials to build trust in your business. A great testimonial shows that the client not only liked the service they got from you, but that they want to share that experience with others. For your business, testimonials are the gift that keeps on giving!

And That’s the January Wrap

From the cloud to link building, all the way to visual marketing and trusting your gut, there is indeed a lot to know! I hope you enjoy the wrap-up format, and will use this post as a reference in your always-be-learning efforts. See you in February…

Your #RocksDigital Quick Reference for the First Month of 2018 by @LauraDarkstar #Marketing #SEO
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Let’s make 2018 the best yet. Find this resource to be helpful? Get social, share and tweet to spread the wealth of knowledge!

The post Jammin’ January Wrap-Up – Your Rocks Digital Quick Reference for the First Month of 2018 appeared first on Rocks Digital.

Double-whammy time – it’s the end of the month and the end of the year! What better way to head into the new year than by reviewing December’s helpful, info-packed posts?

Here’s a ROCKING December Wrap-Up

This roundup features a summary of each offering with a link to take you to the post itself. And speaking of end of year, November is part of that too, and you can find the November wrap-up right here. And now, onto the December summary!

B2B or B2C – Decoding Digital Marketing

With a little R&D (Research + Development of a Digital Marketing Strategy) you can work smarter, not harder, and get the results you want. Hardik Oza shares 8 strategies to get your Digital Marketing focused and flowing. Hello conversions!

Going Viral (No Need for a Flu Shot!)

In the world of content, going viral is a good thing, not something that requires a shot in the tush! Moss Clement tells us why keywords are the key to creating catchy content, plus how to hone your headlines. Add some calls-to-action and a bit of Buzz(Sumo) and cure the boring content blues.

Wanna Get Lucky? It’ll Take Some Work!

Infographic fanatics rejoice! Mark Toney has shared a fabulous infographic on Google Ranking. If you’ve tried to decipher how to get to that elusive page 1 position 1 page rank, this should help you decipher what it takes to reach the top.

Get a Leg Up on LinkedIn

Great pointers for going beyond the basics on LinkedIn. Roxanne Roark helps us leverage our LinkedIn profiles to help us become our own brand ambassadors. Learn to utilize your uniqueness to stand out in the B2B market and make your brand memorable.

Don’t Panic! Metrics Are Your Friends

Does Google Analytics make you googly-eyed? Kim Starry shares some tips and tricks to help make website metrics less overwhelming and more useful. Learn how heatmaps and headlines can help measure your ROI – and get you on the road to creating a better website.

Tiny Bubbles… (Wait…) Tiny Tweaks for Big Results

As we clear out the old year and usher in the new, it’s a good time to do some website maintenance. Harley David Rubin shares some small tweaks to improve the experience for visitors to your website. Click everything clickable to make sure it all works, spell things correctly, and make sure your contact info is up-to-date. It’s all just good website etiquette!

Smile – And Potentially Increase Sales

Everyday Miracles can happen if you change your mindset. Debbie Mrazek entreats us to expect miracles and stop dwelling on the negative! A little PMA (Positive Mental Attitude) can go a long way towards making us happier and helping us achieve more.

Making Magic with Systems

The key to super social media is to stop making it so difficult. Come up with some systems, make some templates and checklists, and take the tedium out of your media. Tanya Smith shows us how to free up our future selves by adopting quick, easy (and delegatable!) systems.

Out of Date, Out of Mind? Why Updating Your WordPress Website is Critical

Maintaining your website is as critical to your business as brushing your teeth is to your self-care. Vikas Rana shares four simple maintenance tasks that people often overlook, and that could spell disaster! Keeping things current keeps hackers at bay, ensures an optimum user experience, and keeps you from too much scrambling if your site ends up crashing. And don’t worry, it’s easier than flossing.

Power Blogging

I know we’ve been hearing for years that blogging is dead but blogs are still alive and kicking – and Stevan McGrath gives some great pointers on how to power up your blogging. Start with some exclusive content, add some great graphics, share through social media, and do make it mobile-friendly. Pump up your pipeline and do some power blogging in 2018!

Appily Ever After

We’ve all heard there’s an app for that… and Kevin Nelson shares nine fabulous apps to help you boost your productivity and make the most of your leisure time. From finding focus to finding the right word, there’s an app to help. Study smarter, get where you’re going, and hear motivational talks while you get there! You too can be on the way to app-fueled efficiency.

Hear the Power of Podcasting

Listen my children and you shall hear, the power of podcasting, as we enter the New Year. Sorry about that verse, but it’s true. Like to listen to podcasts? Well join the club! Find out why audio is a great way to engage and is definitely “one of the most intimate forms of media,” complete with a great infographic featuring need-to-know stats about listeners, genres and more.

Releasing Repetition = Freedom

It’s said that the definition of insanity is doing the same thing over and over and expecting different results. Marketing automation can help you release the repetition and find freedom. Catherine Park gives some super tips to help automate and delegate – so you can get back into your particular genius zone!

And That’s a Wrap… December is Over

As one post relates and expands on, “getting lucky takes work.” It’s my hope that this summary of posts helps you with your work towards the goal of good fortune. The New Year is bringing many opportunities, so be ready to work – and to make these opportunities pay off for your business!

Cruise into January with the #RocksDigital Summary of December’s Posts by @LauraDarkstar #Business
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Know what you need to do first? Share your thoughts, and summary with your busy friends and colleagues. And… Happy New Year!

The post Cruise into January with the Rocks Digital Summary of December’s Info-Packed Posts appeared first on Rocks Digital.

As we head into December, be fully prepared by first reviewing November’s info-rich blog posts. All 19 Rocks Digital articles are “wrapped up” for you here on this page. Consider it an early present! Yes, you’re most welcome! Click the link in each summary to reach the full article and learn more. (BTW… if you missed the October wrap-up, you can grab it here.)

How To Hit the Mark with Your Marketing

It’s easier to reach your marketing goals if you have an actual integrated plan! Moss Clement shares a brilliant (and easy) plan to make sure your brand is consistent across platforms. Don’t let your marketing go rogue, strategize for success!

It’s All About Who You Know (The Look in the Mirror Edition)

Harley David Rubin’s brainstorm for his post may have been born in the bathroom, but it’s flush with great ideas for creating and using your Unique Selling Proposition. Drink in his knowledge and learn to become the best of the bunch.

Algorithms and Instagram and Local (Oh My!)

Hot tip – Instagram posts with a location tag get almost 80% more engagement! Eric Johnson has plenty more hot tips about making Instagram’s Algorithms your ally. Find your way to the top of the feed using Eric’s tips and tricks.

Your Business is Your Brainchild, Baby

Bringing your business into the world is a labor of love. Make sure you’re protecting your brand from the beginning by following the guidance of Vikas Rana as he shares six tips on avoiding throwing your branding baby out with the bathwater.

Dive into Instagram Marketing

Birbahadur Singh Kathayat talks about how to define, refine and align your Instagram Marketing Strategy. If you’re not already using Instagram for Marketing, dip your toes into the water using the advice he gives and get ready to make a splash!

Tis the Season for Holiday Marketing Tactics

Video Holiday Shopping Guides? GENIUS! Roy Dopaishi shares four holiday marketing tactics that will definitely keep you off the “naughty” list. Effective marketing is the gift that keeps on giving, so get into the spirit and start the season right.

SEO Mythbusting – Is SEO Really a Mystical Unicorn

If you’re someone who views SEO as one of the Dark Arts, you’re not alone. Mark Toney tackles the myths about SEO and helps demystify this valuable tool for traffic and website magic.

Don’t Let Local Drive You Loco

If you’re managing a local page on Facebook, these eight Do’s and Don’ts will help you maintain your sanity and do local like a pro. Manuela Gadancheva lets you in on the top tips for leveraging Facebook to help win new customers.

Doing Splits the Pain-Free Way

A/B split testing doesn’t have to involve gymnastics. Think about pages that have convinced YOU to purchase. If it worked on you, it may very well work on your potential customers. Roxanne Roark gives an amazing visual walk-through for setting everything up in Google Analytics so you can test your landing pages without testing your patience.

Don’t Be Listless When Building Your Business

A well-tended list is a business-building list. Kim Starry shares tips on the proper care and feeding of your list to build lasting relationships. Define your goals, cultivate your list and let it grow!

Stay Out of the Mobile SEO Penalty Box

The cat’s out of the bag – you NEED a mobile presence. Is your site mobile-friendly? How can you tell? Victoria Roseberry points us to the tools and gives us tips on making the most of mobile, making sure we know how to prioritize so we’re not penalized.

KISS Your Content Writing Woes Goodbye

Content creation is a noble pursuit but if you tend to ramble, rein yourself in and try to keep online content simple and short. Harley David Rubin shares his pro tips on content writing and breaks his own KISS rule in doing so. Fortunately, he packs in a lot of value so we can forgive him.

A Little Change Will Do You Good

It has been said that the only constant in life is change. Fortunately, Debbie Mrazek gives us some guidance for how to navigate change without selling our souls. Your sales process may need a makeover, but following these tips can keep you on-track and make your business better.

Overhaul Your Social Media Toolkit

There’s plenty of people who have advice on what to do on Social Media. Tanya Smith mixes it up and has a list of what NOT to do on social media. Hint: Social Media = It’s not all about you!

It’s the Circle of Social Media and SEO Life

Do Social Media and SEO mix? Absolutely. Mark Toney talks about building brand authority and reinforcing reputation. Like a garden, your Social Media presence will grow if you pay attention to properly nurturing it. Learn how to best go with the Social Media and SEO flow.

Spelling Out Your Wrap-Up and Strategic Plans

Time to have an attitude of gratitude as you reflect on 2017 and gaze wistfully at 2018. Find your focus and your voice, and let Lissa Duty’s pointers propel you gently into the New Year with tips on how to be Thinkful this season.

Bots Still Aren’t Writing Our Posts – But They’re Getting Smarter

The face of marketing is changing and artificial intelligence is helping to shape that change. Stevan McGrath explains how bots are stepping in on Social Media and in other places. At least the Customer Service bot you chat with won’t be offended when you curse at it for losing Uncle Bob’s Christmas Beef Log… AGAIN!

The Final Countdown… to Success in the New Year

If you’re into the whole “12 Days” theme that comes up this time of year, you’ll enjoy John Carroll’s 12 To-Do’s. A dozen good pointers and a downright good list to make (and check twice) to get 2018 on the “Nice” path right away!

Pop Quiz – Do You Really Know Your Brand

Harley David Rubin asks two (and a half) burning questions about your brand. This is for everyone who has ever pondered the question if you were an animal, what animal would you be… and why? We now know the REAL questions we should be asking ourselves about our brand – and how that helps us with our marketing efforts.

Review Your Digital Marketing Efforts, Examine and Adjust

I trust that finding this great info in one place is a big help as you continue on the digital marketing learning path. Use the posts in this wrap-up to examine your efforts and make adjustments (when needed) as we enter December.

Must-Know #DigitalMarketing Info – November’s Summary by @LauraDarkstar #RocksDigital
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You too can pass on an early gift as you tweet this post, pass it on and click share! No, it’s not “re-gifting” so go right ahead!

The post Must-Know Digital Marketing Info at Your Fingertips – Catch Up with November’s Summary appeared first on Rocks Digital.

A few years ago I wrote about being thinkful versus simply being thankful. And today it seems just as important to write about “Thinksgiving.”

As business owners, during this time of year we seem to shift our focus from serving our current customers to the strategies that will deliver new customers in the New Year.

While you definitely do need to focus on the coming year’s marketing initiatives and the products or services you’ll be offering, you absolutely cannot afford to neglect your current clients and projects!

Before moving to the tips, I have a confession to make. When I was about to hit publish on this article I realized I wrote about “Thinksgiving” last year. Oopsie! But It was centered around “Thinks” and “Giving”. Please give both of these a read. After all, It’s Thinksgiving. The more you grow, the better you’ll be at serving your current and future customers. 

Thinksgiving Tips to Show You Are Thinkful – and Thankful

T     Tools

Share your favorite tools with customers. Look for affordable alternatives that are priced for the budget of SMBs.

H    How-To

Now’s a great time to create or revise a “how-to” on a topic that pertains to customer interests. (And remember, people love infographics.)

I     Ideas

Share fresh ideas to help customers improve their bottom line. This could be a marketing strategy, or even a way to optimize efficiency.

N     Narrow

Examine your focus and if needed, narrow it to ensure that you stay on-target for your customers.

K     Knowledge

Beef up your knowledge base and create resources to help customers learn how to master complicated processes.

S     Support

Determine the areas where your customers need help in order to better serve and support their own customers.

G     Goals

Review internal and external goals with an eye on the customer perspective.

I     Integrate

Are there processes and procedures that could be integrated to save time and money? If so, integrate if possible!

V     Voice

Voice your thoughts. Reach out and literally let your customers know that you care.

I     Inspire

People power the business, so inspire them with a can-do, optimistic (yet realistic) attitude – and yes, with gratitude too.

N     Navigate

What’s your chosen destination? To navigate efficiently, chart the course carefully to reach the desired port-of-call.

G     Grow

Keep growing both personally and professionally! How? Continue to learn, to act, to respond and review. And remember, measure those outcomes….

 “Thinksgiving” Can Be a Winner for You and Your Customers

Being thinkful is only the start to growing your business, and your clients’ businesses as well. Now, it’s time to go celebrate Thinksgiving! Best wishes for a great feast and fellowship. And then – go do some thinking!

End the Year Right! #Thinksgiving Tips to Grow Your #Business by @LissaDuty #RocksDigital
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What are you going to do differently to help your clients wrap up their year? Share your thinkful thoughts in the comments below!

The post End the Year Right with these “Thinksgiving” Tips to Grow Your Business appeared first on Rocks Digital.

October was a busy month for Rocks Digital. Our contributors had a lot to say! We welcomed new contributors aboard and welcomed back many dedicated ones. Keep reading for a glimpse into each of the 19 posts we published. You’ll definitely want to click each link and get more on the topics represented.

How Not to Stink at Social Selling

Using Social Media to sell (and do it well) isn’t easy. Harley David Rubin shares some pointers on the right way to sell on the “big three” platforms (Facebook, Twitter and LinkedIn).

Wrangle Your Reputation

Moosa Hemani offers practical tips on practicing good reputation management hygiene. Remember, a thousand compliments can be destroyed by one wicked complaint. Reputation Management skills are a must-have tool in a business owner’s toolbox. 

Your Feed Shouldn’t Feed a Tragedy

You should be keeping an eye on what you post every day, but on a day when tragedy strikes, do you have a plan to suspend your scheduled posts? You should. Roxanne Roark reminds us why keeping an eye on the news and your timelines is a must for protecting your brand.

#SocialMedia and Reputation Done Right! @HDRubin, @MMHemani and @R3SocialMedia shares!
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The Keys to Locking in Your LinkedIn Marketing

Are you leveraging LinkedIn well, or are you experiencing a failure to communicate? Moss Clement explains how a little tweaking and some killer content can jump-start your lead generation. Optimize, Create, Join is your new LinkedIn mantra!

Trendy Email Marketing Tactics

Remember when email was just a way to avoid having to make cold calls? Helga Zabalkanskaya shared some top trends to help you get the most from your email marketing. Add some bells and whistles, a stylish signature and a quick video, and make your list the place to be!

Luring Influencers as a Brand Growing Strategy

If your brand needs a boost, Veleisa Burrell tells you how to let an influencer take your brand “hostage” and share your story with their followers. A social superstar influencer (or their super-savvy wrangler) can amplify your brand and boost your social credibility. Plus, you get to hang out with the cool kids! Win-win!

#LinkedIn, #Email and #Influencer Insights for You by @MosClement, @NewOldStamp and @veleisap
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Is There Fun in Your Funnel?

No, you don’t need to visit your kitchen when we’re talking about funnels. Kim Starry demystifies sales funnels and even color-codes it for you! (Infographics make business jargon more palatable, right?) Who knew cooking up new business could be so much fun?

Branding Guides Keep Your Brand Personality Safe

Do you have a branding strategy? Is it documented somewhere, or is it just in your head? Victoria Roseberry helps us understand what a branding guide is, why we need it, and how it will keep Myrtle in Marketing from making a mess of your slick new brochures while you’re at the “convention” in Fiji.

Social Media Productivity Solutions & Procrastination Slayers

Before you fall down the social media rabbit hole again, check out Tanya Smith’s techniques for blasting social media blues! Don’t do it if you don’t love it – there’s a lot of people out there to whom you can outsource. Document your way to FREEDOM!

#Sales, #Branding and #SocialMedia according to @KStarry, @v_roseber and @TanyaSmithOnline
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Back in My Day (A Look at Integrated Marketing History)

Ahh, the good old days of direct mail, print ads and celebrity PR appearances! Now we have banner ads, blogs, and the elusive art of Search Engine Optimization. Harley David Rubin walks you down Integrated Marketing memory lane, while reminding us that it’s always been about making sure consumers get the message.

Create Customer Allies to Boost Your Brand

Responding well to negative reviews is just one (hopefully tiny) part of your company’s social strategy. You should be concentrating, though, on identifying and creating customer advocates who will be the champions of your brand. Matthew Hellinger sheds light on the proper cultivation and care of your brand’s best friends.

Look! You Can Use Social to Boost Your Biz!

While it’s certainly OK to stick with the “big three” social media platforms (Facebook, Twitter and LinkedIn), if you are creative you can also find clever uses for Instagram and Pinterest. Yes, even if your business isn’t selling pretty products! In this post, I look at outside-the-box ways to share snapshots of your business, even if you think it isn’t picture-perfect.

#Marketing, #Reviews and #Social w/ @HDRubin, @BuzzTools and @LauraDarkstar to build #business
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Platform Paralysis – How to Pick Your Social Media Home

There are a lot of social media platforms out there, and it seems everyone has an opinion on which one you MUST be on. Stevan McGrath helps us slog through the murky social media swamp and get to where your target audience can find you. No vine-swinging necessary!

The Journey to Conversion

How do you get your client from discovery to purchase? Helen Cartwright has drawn us a map to make sure we can easily get our potential clients from point A to point B. From relationship building to crafting your CTA we’ll stay on the right path, while making sure that getting there is AT LEAST half the fun! 

Great Goals Start SMART!

Goals are a spark that, without some motivation, will fizzle out and be lost in the sea of if-only. John Carroll helps fan the flame of momentum that will ignite your passion for obtaining your goals! Put on your game FACE and grab the brass ring.

#SocialMedia, ROI and #Goals to get more biz! Tks @McgrathStevan, @helenc2382 and @TresCoach
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Engage! (Not Just For Starship Captains…)

Creating connections and building relationships on social media is the goal. But you need to make sure it’s a dialogue, and not just you shouting into the void. Mark Toney shares the pillars of power for getting the most from social media with eight simple strategies.

Robotics, AI and Automation – Oh My!

The robot invasion is nigh! Well OK, maybe not. But more and more businesses are implementing the use of Artificial Intelligence (chat bots, for instance) and automating functions to make things more efficient and cost-effective. Catherine Park shares how innovation and automation are helping businesses do more with their resources. (I hope it’s awhile before the bots start blogging.)

#SocialMedia Engagement, #Robotics and #AI! Thoughts from @LuceMedia and @CatherineJPark
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Don’t Let the Sick Bug Get You Down!

Are you germ-a-phobic? Maybe you should be! With all the sneezing, sniffling and coughing heading our way, we need to AMP up our immunities. Clint Fuqua shares witty and helpful verses on how to rise above sickness and recover if the bug catches you this season.

Verified Business Listings Have Winning Benefits

Are you a business owner? Do you have a brick-and-mortar location? Are your listings claimed – and is your data correct? The #QueenofLocalSEO, Bernadette Coleman, shares all the winning benefits for business, consumers and the community that result when that data is claimed, corrected, and optimized!

#Health, Wealth and #SEO! @CBFit and @BernieColeman on keeping your body and #business #healthy
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Wow! If you read to the end I know you’ve gained some important knowledge and insights! While Francis Bacon may have said it first, we all know that Knowledge is Power!

Be sure to tweet this post and click share! Help all your friends and business colleagues gain some knowledge too.

The post Knowledge is Power: Catch Up with an Overview of October’s Must-Knows appeared first on Rocks Digital.