After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:
Partnership.

Armed with an Apple computer and head full of marketing know-how, she built Blue Steele Solutions to help small businesses market themselves and grow in ways they didn’t think possible.

But that doesn’t mean she has to leave her coding, design, or writing days behind—when she isn’t building out CRMs or getting her hands dirty in a new Genesis theme, you might find her writing a blog post, designing a logo, or watching reruns of The Office.

When she’s not moderating questions in the Advanced WordPress Facebook group, Heather hangs out at Disney World and kills old flash applications—she even writes functions when she’s bored.

Presentation Details

Rocks Digital Marketing Q & A Panel

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#RocksDigital 2016 @BlueSteeleTX Joins Rocks Digital Marketing Q and A Panel
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Her background is in content, local SEO, and technical SEO. Rachel is one of the few Google Trusted Verifiers in the United States–a program built in partnership with Google’s Get Your Business Online.

Rachel was nominated as Young Search Professional of the Year by the US Search Awards in 2014. She graduated with a BA in English & Creative Writing from the University of Central Arkansas.

Presentation Details

Local Search Brand Panel

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#RocksDigital 2016 @RachelKMorgan joins the #LocalSearchDay #Brand panel
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With more than 25 years experience in marketing and technology, Karen specializes in demand generation, marketing communications, online advertising and strategies for vertical markets. Before coming to ReachLocal, Karen served in a variety of marketing positions at Entrust, Nortel Networks and Fiserv.

Karen has served Vice President of the Richardson Humane Society, an all-volunteer pet rescue organization for more than 10 years. She holds an MBA from Indiana University and a BA from DePauw University.

Presentation Details

Local Search Brand Panel

Meet the moderator and other panelists.

#RocksDigital 2016 @ReachLocal’s Karen Platt Bearman joins the #LocalSearchDay #Brand panel
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Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a Bachelor of Arts in Cinema and Communications, and has an obscure movie quote for just about any situation.

Presentation Details

Local Search Brand Panel

Meet the moderator and other panelists.

The #RocksDigital 2016 #LocalSearchDay #Brand Panel revs up with @greggifford
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As a 4-year board member of Social Media Dallas, she’s eager to learn from other digital marketers. As a public speaker herself, favorite topics include Enterprise Social Networks, Employee Advocacy, the Top Social Media Trends in 2016 and Using Social Media in a Job Search.

Laurie’s background includes leadership positions in marketing and product innovation with tech-related companies including Verizon and Sprint. She began her career in consumer product marketing with Hallmark Cards in Kansas City, MO.

Shook holds a bachelor’s degree from Murray State University in journalism, and an MBA in marketing from Vanderbilt University.

Presentation Details

Emcee – Social Media Track

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The #RocksDigital 2016 #SocialMedia track will rock with @LaurieShook as emcee
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Although Heather helps businesses locally, nationally and internationally to connect with their target markets online (with a specific skill set in Facebook lead generation), her favorite thing is presenting and connecting in person, believing that relationships are life’s most valuable commodity. Teaching and public speaking are some of her favorite things. She’s an active member of the Rockwall Area Chamber of Commerce, is on the Chamber board for the Executive Women’s Alliance, is a member of The American Marketing Association and Master Networks, and she’s a regular contributor to the discussions at the Social Media Breakfast of Dallas.

When she’s not working on her clients’ marketing plans or working on her own business plans, you can find her spending time with her husband on the tennis courts, taking frequent family weekend trips to East Texas or eating peanut M&M’s at the movies.

Presentation Details

Emcee – Business Development Track

Join @theBizFizz as she emcees the #business dev track at #RocksDigital 2016!
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