ROCKS DIGITAL  BLOG

Bernadette Coleman

Understanding WordPress Pages and Posts: What’s the Difference

Understanding WordPress pages and posts: what’s the differenceWhen it comes to building a website for consumption, using WordPress pages and posts make perfect sense, but what is the difference between the two and which is better for SEO? When putting new content on your website you would put long term information on pages and short-term information in posts. We’ll dive more into the differences below.

WordPress Pages and Posts for SEO

Don’t stress out about whether you should fill your site with pages or posts. The truth is that search engines see pages and posts the same. They are a page on a website that has information on them. Period. What you do with the posts and pages and how you use them is the difference.

Now that you can breathe a sigh of relief you can just keep building your WordPress site in the way that makes sense for you and your customers. How easily your customers can navigate your website and how often you update it is the most important part of the process. Some content needs to be on an easily accessible page. Some content should disappear as time passes, which would be a post.

Guidelines for WordPress Pages and Posts

  • Use pages for highly valuable, constantly read material (i.e. About, Services, Contact)
  • Use posts for content that focuses on tips, how tos, events and trending news
  • You can make a resource page with links to your best posts (or pages)

How to Use Pages and Posts for SEO

Even though pages and posts look the same to a search engine, there are still specific things you can do to get the most SEO value from each one.

  • Update your pages regularly
  • Update a post if it is a popular one, but something on it has made it out of date
  • Turn post comments on and page comments off
  • Link from your posts to your pages and to other posts

Above all, make sure your WordPress pages and posts are useful to someone who’s clicking on your website for the first time. Besides focusing on SEO, pages and posts guide the reader throughout your website and this increases their inherent SEO value and rankings on search engines. You also want to use images as part of your website content. Learn how.

How to Optimize WordPress Page and Posts for SEO

  • Use title tags (H2s and H3s) within your site on the WordPress page and posts as well
  • Use keywords and variations of the keywords within the website content
  • Include questions someone would Google within the content and answer them
  • If it does turn out you have a post that you keep re-writing to keep it relevant, make it a page next time you update

Now go check your website today and determine if you’re using your WordPress posts and pages to their full potential! Remember, you can update them one at a time to increase your overall SEO value.

How have you been using your WordPress Pages and Posts? Are you going to change anything after reading this post?

 

Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now