In 2009, she discovered she had a passion for digital marketing and a natural talent for leveraging social media platforms to brand clients and businesses.

Lissa speaks at conferences around D/FW, local chambers of commerce and to groups about digital marketing, social media and the importance of online branding. She does all this while balancing her many responsibilities at Advice Local. Her primary focus is spearheading company initiatives related to branding and marketing in the local search industry.

In her spare time, you can find Lissa behind the scenes creating content, playing in WordPress and posting to the company’s social media accounts, as one of the voices behind the brand.

Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Google “Lissa Duty” to find an endless stream of information to learn more about her and her contributions to social media and the community.

Workshop Details

Making the Most of Social Media

SEM, SEO, PPC, SMM and if you don’t know what all that means, it’s a TKO for your brand. In digital marketing, as in life, many disjointed pieces come together to make a masterpiece. Taking control of your brand’s identity and giving it a “personality” all its own has never been easier in the age of social media.

But it’s not a one-size-fits-all approach. In this workshop, you’ll walk through the finer points of social media optimization for three major channels, Facebook, Twitter and LinkedIn.

A presence on social media does not guarantee traffic or success. A strategic approach, catered to your targeted audiences, on the social channels they frequent, is essential to winning in this wired world. Lissa and John will cut through the algorithms and tech talk to give you practical points to win.

Meet the co-presenter, John Nosal.

#SocialMedia rocks with @LissaDuty and @JNosal at #RocksDigital 2016!
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Presentation Details

Rocks Digital Marketing Q & A Panel

Wouldn’t it be great if you could ask your favorite digital marketers, local search experts and social media pros questions about their areas of expertise up close and personal? Rocks Digital thinks it’s a great idea and is bringing back this favorite, all Q&A panel for you to do just that! After hearing cool keynotes and participating in mind-bending breakouts we’re sure you’ll have a list of questions to settle your mind before you head home.

Conference organizer and hostess with the mostest, Lissa Duty, will moderate the session and make sure you get the mobile & web, content, local search & SEO, and social media answers you desire from industry experts.

Meet the panelists – Bill Hartzer, Heather Steele and DeAndre Upshaw.

Join moderator @LissaDuty at #RocksDigital 2016 #digitalmarketing Q and A panel!
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The post Lissa Duty, Rocks Digital Co-founder to Moderate Digital Marketing Q & A Panel and Lead Pre-Conference Workshop appeared first on Rocks Digital.

Serving her third term on the board of Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), Beth also teaches search engine optimization (SEO) classes at Southern Methodist University, holds seminars at University of Texas at Dallas and Texas A&M University, and is a Master Certified Solution Provider for Constant Contact.

Workshop Details

Understanding Search: How Google’s SEO Algorithm Can Impact Your Business — and What to Do About It

Even as companies become more sophisticated in their digital marketing efforts, a lot of questions about SEO still remain, such as:

• What is my SEO company really doing for me?
• How can I tell?
• What are the activities that will get me the best results for my investment?

And these are just a few questions that scratch the surface. In this workshop, you’ll learn the most important ingredients your web presence needs to be successful in Google search. Beth will focus on all the ways people can find you online, in addition to discussing what to do with your website. She will break down the basics in easy-to-understand language, dispel some myths, and give you actionable tips for improving your search engine visibility.

Attend @BethKahlich’s #SEO workshop and improve your visibility on #Google #RocksDigital 2016
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Justin began his career in Internet marketing in May 2009, selling online visibility services and quickly mastering the processes of how businesses were placed on major search engines, and best practices, helping those businesses dominate their local search area.

Justin was originally a contractor at Advice, through his own company, working in the trenches to handle the setup and optimization of Google My Business local business listings. In November 2011, Justin’s company was acquired by Advice, allowing him the opportunity to move up through the ranks to his current C-level position.

With degrees from Temple University, University of San Francisco and Full Sail University, he is well versed in sound business practices and all facets of Internet marketing, which he continues his learning in by reading one chapter, everyday, from various industry books. When he is not “incognito” with search and local SEO, you can find him practicing martial arts, hanging at the closest beach or spending time with the people he loves.

Workshop Details

Get Your Business Online: Google My Business Workshop Sponsored by Google

Would you like to rank higher in search? Would you like to shorten the time-consuming location verification process for your small businesses? Then you’ll want to check in with Justin Liles as he walks workshop attendees through the process of claiming and optimizing Google My Business listings.

He will discuss the Get Our Cities on the Map initiative, the importance of Google My Business and why it affects so much of what we do in the local search industry.

And we’re excited to announce, that as a Google Trusted Verifier, we will be able to help small business owners and their representatives create and verify their listings on the spot! Attendees wishing to have their business verified need to bring at least one of the following:

• Business registration certificate(s)
• Tax letter(s)
• Utility bill(s)

The paperwork needs to display the business name, address and category, if possible. Get on the map to get noticed in search!

Attend @GetPlacedLocal’s #Google workshop and get your business on the map! #RocksDigital 2016
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His presentations are legendary! With more than 14,000 followers on Slideshare, Brian’s presentations have been translated into 15 languages. His “Design Like Da Vinci” presentation was voted to the top spot at SxSW 2013 and “Pixel Perfect” was in the Top Five for SxSW 2015.

He has spoken at SxSW Interactive, Big Design Conference, IA Summit, UXPA International, User Friendly China, CPSI Conference and STC Summit. He founded the Big Design Conference, with more than 600 people in attendance each year with speakers from Disney, PayPal, Amazon, Pixar, Adobe and Microsoft.

Locally, Brian is the founder of the UX Dallas Meetup, which has more than 1,500 members; a mentor at the Addison Treehouse, where he consults with local startups launching their businesses; the Instructor of User Research and Usability at Southern Methodist University (SMU); and he’s the author of “The Design Studio Method,” which released in August 2015.

Workshop Details

Speaking in Small Rooms with Confidence

Most public speaking does not occur on a stage with a large crowd, big screen, and microphone. In many cases, public speaking occurs in front of a small group in a small room. It might be your clients, prospects, stakeholders or people on your team. The dynamics of small rooms and a small crowd significantly change your public speaking approach.

When your public speaking occurs close-up, you have several exciting challenges and opportunities. In this talk, we will look at the importance of:

• Preparation with long or short-notice
• Presentation delivery and room dynamics
• What to consider when speaking to executives
• Keeping the conversation alive

All of this is designed to make sure you own the room the next time you have to stand-up in a small room.

Attend @BrianKSullivan’s #speaking workshop at #RocksDigital and ROCK your next gig!
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The post Brian Sullivan Will Teach How to Own Small-Room Presentations During Workshop at Rocks Digital appeared first on Rocks Digital.

Byron is passionate about helping entrepreneurs design innovative strategies to create and transform the way they do business. Through transformation, they are able to live the lives they only dreamed of previously. Through innovative strategies, they’re able to attract more clients, better clients and increase their revenue.

Byron’s philosophy, “Don’t try to reinvent the wheel, just put a tire on it!”

Workshop Details

Discover Your Ideal Client

In today’s marketplace it is simply not enough to market your business, you have to market to the right people. With the vast number of people online today, it’s now more important than ever to customize your message to reach the right audience. To increase the effectiveness of your marketing going forward, you must leverage marketing intelligence achieve this goal.

In this workshop you will learn the following:

1. How to identify the demographics and psychographics of your ideal client
2. How to leverage Facebook to research your ideal client
3. How to leverage Twitter to uncover what is happening now with your clients
4. How to leverage forums to get unfiltered access to your ideal clients

Come ready to learn to succeed like never before!

Set your “sites” in front of the right targets with @ByronIngraham at #RocksDigital 2016!
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The post Byron Ingraham to Teach Discover Your Ideal Client Workshop at Rocks Digital appeared first on Rocks Digital.