DeAndre has worked with more than 600 brands (yes, really!) to help them enhance their social media presence, across a variety of social channels, increasing not only their fans and audience, but a return on investment for their social media efforts. He hopes to be a Power Ranger when he grows up.

DeAndre currently services as Digital Media Manager at Standing Dog Interactive.

Presentation Details

Rocks Digital Marketing Q & A Panel

Meet the moderator and other panelists.

Get to know what @DeAndreSays about #digitalmarketing at #RocksDigital 2016!
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Bill maintains a blog on his website, www.BillHartzer.com, and is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM). He has more than 18 years of search engine marketing, SEO and social media marketing experience.

Presentation Details

Rocks Digital Marketing Q & A Panel

Meet the moderator and other panelists.

Get schooled and ask @bhartzer everything you want to know about #SEO at #RocksDigital 2016!
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In 2009, she discovered she had a passion for digital marketing and a natural talent for leveraging social media platforms to brand clients and businesses.

Lissa speaks at conferences around D/FW, local chambers of commerce and to groups about digital marketing, social media and the importance of online branding. She does all this while balancing her many responsibilities at Advice Local. Her primary focus is spearheading company initiatives related to branding and marketing in the local search industry.

In her spare time, you can find Lissa behind the scenes creating content, playing in WordPress and posting to the company’s social media accounts, as one of the voices behind the brand.

Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Google “Lissa Duty” to find an endless stream of information to learn more about her and her contributions to social media and the community.

Workshop Details

Making the Most of Social Media

SEM, SEO, PPC, SMM and if you don’t know what all that means, it’s a TKO for your brand. In digital marketing, as in life, many disjointed pieces come together to make a masterpiece. Taking control of your brand’s identity and giving it a “personality” all its own has never been easier in the age of social media.

But it’s not a one-size-fits-all approach. In this workshop, you’ll walk through the finer points of social media optimization for three major channels, Facebook, Twitter and LinkedIn.

A presence on social media does not guarantee traffic or success. A strategic approach, catered to your targeted audiences, on the social channels they frequent, is essential to winning in this wired world. Lissa and John will cut through the algorithms and tech talk to give you practical points to win.

Meet the co-presenter, John Nosal.

#SocialMedia rocks with @LissaDuty and @JNosal at #RocksDigital 2016!
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Presentation Details

Rocks Digital Marketing Q & A Panel

Wouldn’t it be great if you could ask your favorite digital marketers, local search experts and social media pros questions about their areas of expertise up close and personal? Rocks Digital thinks it’s a great idea and is bringing back this favorite, all Q&A panel for you to do just that! After hearing cool keynotes and participating in mind-bending breakouts we’re sure you’ll have a list of questions to settle your mind before you head home.

Conference organizer and hostess with the mostest, Lissa Duty, will moderate the session and make sure you get the mobile & web, content, local search & SEO, and social media answers you desire from industry experts.

Meet the panelists – Bill Hartzer, Heather Steele and DeAndre Upshaw.

Join moderator @LissaDuty at #RocksDigital 2016 #digitalmarketing Q and A panel!
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The post Lissa Duty, Rocks Digital Co-founder to Moderate Digital Marketing Q & A Panel and Lead Pre-Conference Workshop appeared first on Rocks Digital.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 12 years. Barry is also the News Editor at Danny Sullivan’s Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft’s Bing, and several other Internet companies and many startups.

Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society. He, his wife and children live in the New York area.

Presentation Details

What You Need To Know About SEO

Barry Schwartz will discuss The Periodic Table Of SEO Success Factors in this session. He will go through the core on-page and off-page SEO factors, covering content, HTML, schema, site structure, links, trust, social signals, personalization and penalties in this presentation.

The presentation will go through all the primary and secondary factors, by one of the individuals who originally designed the Periodic Table Of SEO Success Factors for Search Engine Land. Examples will be given when discussing each factor and there will be a question and answer session as well, to discuss some of the latest Google trends and initiatives including AMP pages, app indexing, schema and much more.

Get the Periodic Table of #SEO Success Factors with @RustyBrick at #RocksDigital 2016!
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Presentation Details

Opportunism and Being Holistic: What it Takes to Win in Digital Marketing in 2016

Two major trends are shaping the nature of the opportunities for you to grow your online business:

• The completely open nature of the Interwebs creates an expectation of authenticity’
• The rate of change in the online world continues to accelerate

Most of your competitors are going to be slow in responding to these changes, but you don’t have to be. Embracing these trends is what it takes to gain an unfair competitive advantage in today’s world. Come on board and take a ride into the future of digital marketing greatness.

This keynote will show you:

• Some of the great opportunities that are in front of you right now
• How many companies are using opportunism to get ahead
• Why a holistic approach will help you build uncommon brand loyalty
• Thought provoking ideas on what’s in it for you!

Eric Enge @stonetemple to keynote “What it Takes to Win in #DigitalMarketing” #RocksDigital 2016
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