She has been actively involved in digital marketing with an emphasis on local SEO since 2001. Referred to as the Queen of Local SEO by industry peers, Bernadette is always thinking about how businesses, small and large, can leverage content marketing, search engine optimization and social media to dominate local search.

In her spare time, she and her husband, Tom, work as advocates for brain injury awareness through their co-founded nonprofit, TryMunity.

Presentation Details

Local Search SMB Panel

The morning Local Search Panel focuses on SMBs. Panelists will explore local search ranking factors, the importance of location data and how both impact the visibility of businesses in desktop and mobile search results.

You can bet the topic of Micro-Moments will come up, along with how consumers are using their smart devices to find what they want, when they want it, while on the go. Digital assistants likes Google Now, Siri, Cortana and Alexa will also be part of this important conversation.

Meet the panelists – Saffie Farris, Ben Kilimer and Joe Youngblood.

Join moderator @BernieColeman at #RocksDigital 2016 local #search #smb panel!
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Presentation Details

Local Search Brand Panel

The afternoon Local Search Panel focuses on brands and multi-location businesses and the unique challenges they face, stemming from targeting more than one area. Panelists will share real world examples they’ve implemented, in specific geographic areas, to expand the digital footprint of client businesses. Location data, mobile and Micro-Moments are important factors for brands; the advanced methods needed to approach these factors will also be part of the discussion.

SMBs this panel is definitely for you, too! We’re sure you want to extend the reach of your business at some point. The strategies and methods presented for the larger businesses and brands can apply to you, too. Come learn how to expand the influence of your brand for multiple locations in local search!

Meet the panelists – Greg Gifford, Rachel Morgan and Karen Platt Bearman.

Join moderator @BernieColeman at #RocksDigital 2016 local #search #brand panel!
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The post Bernadette Coleman, Rocks Digital Co-founder to Moderate Local Search Day Panels appeared first on Rocks Digital.

Andrew is the editor of the popular Local SEO Guide blog, providing tips, trends, how-tos and strategies for small businesses and marketers in the local search industry. He also is a regular contributor to SearchEngineLand.com and author of the definitive Google News Ranking Factors survey. In 2012, Andrew launched AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and SIRI.

Andrew is a frequent speaker on SEO, local search and web strategy at conferences such as BIA/Kelsey’s Interactive Local Media, Directional Media Strategies, The Local Search Association, SMX, SES, RadioInk, Deals3D and the Daily Deals Summit.

Andrew has more than 15 years of experience in the internet. He was a founding member of NBC’s internet group and a former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. He is a co-founder of Backyard, a local deals service that was acquired by Pixelfish in 2011.

Presentation Details

The 2016 Local SEO Ranking Factors: Reverse Engineering Google’s Local Search Algorithm

How does Google’s local algorithm really work? Andrew Shotland will walk you through the results of one of the largest-ever statistical studies of the local SEO ranking factors. For the past six months LSG has studied the effect of more than 100 factors on the rankings of 15,000 local businesses, in one hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources.

#RocksDigital 2016 @LocalSEOGuide to Present Keynote on Local #SEO Ranking Factors
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The post Andrew Shotland, The @LocalSEOGuide, to Present Keynote on Local SEO Ranking Factors at Rocks Digital appeared first on Rocks Digital.

His personal blog, Screenwerk, connects the dots between digital media and real-world consumer behavior. Previously Sterling was as a senior analyst for Opus Research and The Kelsey Group (now BIA/Kelsey). He was founding editor at Allbusiness.com and a producer for TechTV. Sterling has a law degree and was a practicing attorney for roughly 10 years.

“Local is the most important area of search and it’s critical for marketers to understand how it’s evolving. I’m excited and honored to be discussing the future of local search at Rocks Digital 2016. ~ @GSterling #RocksDigital”

Presentation Details

The Mad Mad Mad Mad Future of Local Search

Local search is changing from a monolithic “query in a search box” to something much more complex and fragmented. In this keynote presentation, Greg Sterling will discuss how what we call local search is evolving and how new methods of discovering local information will affect both consumers and marketers.

Check out @GSterling! He’s keynoting at #RocksDigital 2016 on #LocalSearch!
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The post Greg Sterling, VP at Local Search Association to Keynote at Rocks Digital 2016 appeared first on Rocks Digital.