His websites and marketing work have made it on to Wired, CNN, Fox News, NBC, CBS, Curse.com, Search Engine Journal, Moz.com and Forbes. Joe currently runs Joe Youngblood Consulting, a boutique SEO consulting agency, and Winner Winner Chicken Dinner a digital campaign agency, and is co-founder of Digital by Dallas. He previously served on the board of directors for DFWSEM and as Vice President of State of Search.

When he’s not helping clients reach top rankings in Google, Bing, Yahoo!, Duck Duck Go, Naver, and Yahoo! Japan with customized SEO campaigns or designing holistic digital marketing campaigns to increase ROI; he blogs on his website at JoeYoungblood.com, speaks to college classes and at national conferences on various marketing and PR topics, conducts his own primary research, offers free ideas for new businesses and works to help fellow entrepreneurs improve their businesses by leaving tips and answering questions on sites like Reddit, Wiselike and Twitter.

Presentation Details

Local Search SMB Panel

Read the panel description, meet the moderator and other panelists.

The @YoungbloodJoe on Local #Search Panel and Emcee at #RocksDigital 2016!
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Mike has a level of passion for SMBs that an incredibly small, select few can match. Since 2000, Mike has improved sales and results for brands all over North Texas and beyond. Mike is Founder of Status26 Inc., a digital marketing incubator.

Presentation Details

Rising Above the Rest for Local Search Success

Appearing higher than the competition in local search results is becoming increasingly more difficult. For years you have heard that you need to build “real company $#*!” when marketing local businesses, but what does that really mean when it comes to your marketing platform and processes? Mike Stewart will demonstrate real world examples and tactics for how to rank locally and organically, dominating the SERPs while preparing the brand for the future of personal agents and the depreciation of “backlinks”.

Get to know what @RealMikeStewart knows about #LocalSearch at #RocksDigital 2016!
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The post Mike Stewart presents on standout Local SEO Strategies at Rocks Digital 2016 appeared first on Rocks Digital.

Ruth has been working in SEO since 2006; and has spent her career working both, in-house at marketing agencies, and as a freelance consultant. She specializes in holistic, multi-channel digital marketing strategies; technical SEO; SEO team building and training; and whole-funnel inbound marketing. At UpBuild, Ruth manages a team of technical SEOs and provides direction for UpBuild’s strategic growth. Prior to her move to Oklahoma, Ruth was Head of SEO at Moz, home to the web’s most vibrant SEO community.

UpBuild is a boutique digital marketing agency specializing in the end-to-end optimization of the online user journey. UpBuild begins with the optimization of organic inbound traffic (SEO), monitors and analyzes site performance through a backbone of advanced web analytics and produces an exponential return through conversion rate optimization. The result is a website that not only attracts visitors, but also engages them, encourages them to convert and turns them into lifetime customers.

Presentation Details

SEO for the Customer Journey

SEO is often thought of as a purely inbound tactic: get people to your website via organic search, then let the website persuade them to convert and let nurture tactics such as email keep them coming back. Modern searchers, however, are using organic search at all steps of their decision-making process. A campaign that’s only focused on getting visitors to the site is leaving a huge chunk of opportunity on the table.

By taking the time to define the steps your customers take in their decision-making process, you can create targeted SEO content to address their needs and concerns every step of the way, building trust and authority in the process. In this session, you will learn:

• How to research keywords for each stage of the funnel, including customer retention and repeat purchase
• How to create a content engine focused on your users
• How to track and report on customer activity through every step of the funnel
• How to design a conversion rate optimization campaign with lifetime customer value in mind

Have you heard? @RuthBurr will be rocking #SEO for the Customer Journey at #RocksDigital 2016
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His background is in Technical SEO audits and Local SEO, as well as SEO strategy for small and enterprise businesses. David has worked for some of the top Internet marketing agencies in Dallas providing SEO expertise for nationally recognized brands as well as Fortune 500 companies.

David has contributed to Search Engine Watch and now provides technical structure audits, meta data analysis, content & link audits, structured markup recommendations & examples, and SEO strategy for large companies in the USA and UK. In addition, he works with enterprise web development teams to correctly launch large websites in the USA, UK & Ireland. Currently, the largest garners nearly 13 million page views per month.

Presentation Details

The Common Misconceptions about Technical SEO

In this session, David will outline the difference between what people say you need to do regarding technical SEO, and what actually works.

He will share the often-overlooked opportunities he uses daily to make a real impact for Vertical Nerve clients. Are you taking every opportunity you can to market your business or your client’s business? Not sure?

Stop listening to everyone else’s misconceptions about technical SEO and get real answers from a pro. This session is for you.

Get Techie with @VerticalNerve’s David Daniels – Dispel Technical #SEO myths at #RocksDigital 2016!
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