Mark has a strong reputation as an expert on social media, personal brand building and content marketing. In an interview, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media. He is a contributor to publications such as the Moz Blog, Search Engine Land, and Marketing Land; and is also a popular speaker at industry conferences such as MozCon, PubCon and SMX.

Rocks Talks Title

The Best SEO Strategy You Didn’t Know Was an SEO Strategy

Most people, at all familiar with SEO, can tell you what you need to rank, and to drive valuable organic search traffic to your site. A typical list would include things like optimized site structure, in-depth relevant content, proper tagging, and of course, lots of backlinks. But these days doing all those will just (maybe) get you in the game. So what will take you to the top?

We’ve discovered the most important SEO factor, and it’s one on almost nobody’s list: your brand!

Learn why building a recognizable and beloved brand is now one of your best SEO strategies. And best of all, you don’t need to be an SEO technician to do it! This talk will inspire you with fresh ideas that you can put to work immediately to jump to more powerful ways of earning the signals that search engines pay attention to. Get ready to make a leap over your competition and become the master of search in your marketplace!

#RocksTalks Find the #SEO “It” factor with @MarkTraphagen at #RocksDigital 2016!
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Presentation Details

Mobile Rocks! Why Mobile is THE Game to Be in, and How to be a Player

In 2015, mobile searches passed desktop for the first time globally, and they are never going back. To put it simply and bluntly: if you are not invested in a mobile-friendly user experience and mobile-first strategies, you may already be out of the game.

In this session you’ll get no theory or hearsay. Instead you’ll experience a double-punch learn-in as you hear the results of both Stone Temple Consulting’s massive data studies on Google’s mobile-friendly ranking updates as well as key insights from our insider interviews with top Google engineers working on mobile and apps.

You’ll learn:

• Why most pundits underestimated the effect of the two Google Mobilegeddon updates.
• The impact of our data showing the effect was actually huge.
• What top Googlers are saying about the need to have a mobile-first marketing strategy.
• What mobile-first is and how to get the mindset.
• Practical tips you can apply tomorrow to get in on the mobile revolution.

Go #mobile or go home! @MarkTraphagen talks mobile-first strategies at #RocksDigital 2016!
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What used to be just a simple hobby, turned into a great shift in Jeff’s career. Although he majored in audio and video production, his love for computers grew and grew to the point where a change was destined to occur. Since 2001, he has held positions within the IT industry from IT Assistant to IT Supervisor. But his real calling was web design and development.

Jeff calls himself a web architect: a web designer, web developer, UX generalist and consultant all rolled into one. Jeff’s career involves helping people build cutting-edge, custom websites using emerging standards, modern design, and the latest development techniques. He puts a strong emphasis on delivering a high level of craft and workmanship to the websites he builds for his clients. Jeff is extremely passionate, constantly learning and adapting to the ever-changing world of technology, and is always eager to share his knowledge with others.

He is the founder of Soulcraft Group, a small web design agency made up of a network of professionals within the interactive/web business who bring high levels of passion to their individual crafts.

Presentation Details

Geek Chat: Mobile Web, Apps and AMP

Meet the moderator and other panelists.

Go #geek or go home! @jeffwhitfield joins #RocksDigital’s Geek Chat Panel #Mobile #Web
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As an Internet geek, he recognized, early on, the needs of small-to-medium-sized businesses (SMBs) for website design, search engine optimization (SEO), Internet marketing and consulting services.

John is active in the SEO community, serving as co-organizer for the Dallas Interactive Marketing & Internet SEO/SEM Meetup, which gives him the opportunity to develop relationships and learn from others, while influencing actual SEO practices currently used by others.

He has more than 25 years experience in publishing, marketing and Internet software, having served in a technical role, supporting the website development tools Adobe Dreamweaver, Adobe Fireworks, Flash and FreeHand.

John’s interest in computers and need for finding better ways to accomplish tasks continues to be a driving factor for him to leverage new technology and tools.

Presentation Details

Geek Chat: Mobile Web, Apps and AMP

Meet the moderator and other panelists.

Making the Most of Social Media

Meet the co-presenter, Lissa Duty, and read the workshop description.

Geek It Up with @JNosal at the #Mobile #Web Geek Chat at #RocksDigital 2016!
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The post John Nosal Shares His Web Expertise on the Geek Chat Panel and Co-Present Social Media Workshop appeared first on Rocks Digital.

Robin’s commitment to quality allows her clients to grow their businesses to the next level. She works with startups from logo design, brochures and websites to strategy. With existing businesses, she updates their current “look” and develops marketing campaigns that drive their target markets to leap into action to buy their product or service.

Ribit has won many awards – Dallas Tops, newmedia invision, Rockport Publishers, Web Awards, SXSW and One Show to name a few – but Robin was personally honored with Multimedia Producer Magazine’s Top 100 Award. Convinced that the key to the growth of her company is giving back to the community, Robin has always had ribit produce pro bono work – from the very first web site for the Susan G. Komen Race for the Cure, to her work for the Dallas Police Department, to the Dallas Junior Police and the Rotary eClub of District 5810, Robin continues to give back to the community that has treated her so well.

Robin was born and raised in Dallas, Texas and received her BBA in Marketing and Advertising from Southern Methodist University and her MBA in Marketing from the University of North Texas. She presently lives in Addison, Texas with her poodle, a rescue dog, Catie.

Presentation Details

Geek Chat: Mobile Web, Apps and AMP

Meet the moderator and other panelists.

Leap into action with @RobinAtRibit on the #Mobile Geek Chat at #RocksDigital 2016!
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He has appeared on NBC, GeekBeat TV and spoken at conferences including Adobe MAX, Big(D)esign, D2WC and OpenCamp. A.J. is best known for his straightforward speaking style, and ability to communicate ideas in the simplest of terms. A.J. produced the popular video tutorial series “I CREATE CONTENT” which aired on YouTube. A creative generalist, he has worked as a musician, studio engineer, photographer and network mercenary.

Presentation Details

Geek Chat: Mobile Web, Apps and AMP

Who let the geeks out? Rocks Digital knows getting geeky is a compliment to most of our attendees and since we aim to please – we’re going for the full nerd press! We all know mobile is THE way consumers are choosing to search now. OK that may be a slight exaggeration, but mobile is a big deal.

In this panel, we’ll discuss the importance of mobile optimization, Google’s AMP and how it can get you moved up in SERPs. With an increasing number of brands creating their own mobile applications and algorithm and search quality guideline updates continuing to flow, we know you have questions. Get your geeky game face on and bring on the hard questions.

Meet the panelists – Robin Moss, John Nosal and Jeff Whitfield. Get ready to geek out!

#RocksDigital 2016 @aj_wood to emcee #mobile #web sessions & moderate geek chat!
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At TaylorMade Web Presence Taylor and his team provide authors, speakers and coaches with the tools and training they need to build their platform, get paid and make a difference. Because Taylor believes small business owners and entrepreneurs should be able to make website changes on their own timetable, he teaches them how to take control of their web presence through the power and simplicity of WordPress.

With a certification in advanced search engine marketing techniques, Taylor knows how to bring targeted website visitors, and as a certified Guerrilla Marketing practitioner he knows what it takes to turn visitors into sales.

Presentation Details

Setting Up Your WordPress Website For Success

A website is much more than an online business card. It is the central hub of your online presence and the face of your business to thousands of potential clients. To effectively reach your audience, you must have the proper elements in place, as well as the tools that will allow you to manage your WordPress website with the greatest of ease, functionality and power.

Join Taylor in this presentation to learn the 10 things every WordPress website must have. You will learn how to:

• Ensure an SEO-friendly website
• Keep track of where your visitors are coming from
• Start building a marketable email list
• Use the tools that will save you time and headaches
• Make your website and blog posts more engaging

And much more!

Work your #WordPress into a winning website with @TaylorBare! #RocksDigital 2016
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