Rocks Talks 2016 Archives – Rocks Digital https://www.rocksdigital.com/category/rocks-digital-speakers-2016/rocks-talks-2016/ We ROCK Digital Marketing Thu, 28 Mar 2024 19:11:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.rocksdigital.com/wp-content/uploads/2020/09/Fav-icon-150x150.png Rocks Talks 2016 Archives – Rocks Digital https://www.rocksdigital.com/category/rocks-digital-speakers-2016/rocks-talks-2016/ 32 32 Lance Bachmann Joins the Rocks Talks Lineup with the Now, New and Next of Mobile at Rocks Digital 2016! https://www.rocksdigital.com/lance-bachmann-rocks-digital-2016/ Wed, 01 Jun 2016 00:04:45 +0000 http://rocksdigital.com/?p=10426 When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in the Philadelphia, PA area. Bachmann and his team provide end-to-end […]

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Lance Bachmann, Rocks Digital Marketing Conference 2016When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in the Philadelphia, PA area.

Bachmann and his team provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from niche to mainstream. The company has grown from two employees to more than 45 digital marketers, with hundreds of clients across the globe and millions in revenue, under Bachmann’s leadership.

The multiple award-winning agency provides digital marketing services such as, search engine optimization (SEO), pay-per-click (PPC), social media optimization (SMO), website design, content creation and email marketing. They are committed to taking their clients’ businesses to another level by helping them to first, cultivate an online presence, then harvest leads, closes, conversions and profits.

1SEO.com Digital Agency has received awards from PubCon, Inc. 5000 and the US Search Awards; and the agency is currently rated amongst the top 10 digital media agencies in the nation. Bachmann and the agency have been recognized in various publications, such as the Philadelphia Inquirer, Forbes Custom, the Philadelphia Business Journal, Philadelphia Region’s Business, Inc. 5000 and Website Magazine.

Lance Bachmann is renowned for his expertise and regarded as a digital marketing leader due to the results his agency produces for its clients. He travels across the country delivering and powerful, informative sessions.

Rocks Talks Title

The NOW, The NEW, The NEXT in Mobile

Lance Bachmann is known for quickly adapting and leveraging digital marketing’s mobile innovations, which makes him uniquely qualified to speak on the subject. Join him to find out Whats New, Whats Now and Whats Next in Mobile.

Hear the tactics and strategies you need to know now to master mobile’s latest updates, including Google’s new Expanded Text Ads, advertiser benefits and how to adapt these seemingly constant changes. This talk will undoubtedly be an enlightening experience!


Get to know what’s new, now and next in #mobile with @1SEOCom at #RocksDigital 2016!
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Patty Farmer Brings Social Selling Success to Rocks Talks 2016 https://www.rocksdigital.com/patty-farmer-rocks-digital-2016/ Tue, 31 May 2016 22:45:10 +0000 http://rocksdigital.com/?p=10421 Patty Farmer is a highly sought after marketing and business growth strategist, international speaker, trainer, radio host and author. She has created a network of 100,000+ connections while teaching entrepreneurs, speakers and authors how to effectively network, build a large and responsive email list, fill their marketing funnel and create key techniques to grow their […]

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Patty Farmer, Rocks Digital Marketing Conference Dallas 2016Patty Farmer is a highly sought after marketing and business growth strategist, international speaker, trainer, radio host and author. She has created a network of 100,000+ connections while teaching entrepreneurs, speakers and authors how to effectively network, build a large and responsive email list, fill their marketing funnel and create key techniques to grow their businesses using a non-competitive and dynamic collaboration strategy. Patty was awarded as the 2014 “International Collaborator of the Year” and the 2013 “Life-Changer of the Year” and she is known internationally as “The Networking CEO”.

Rocks Talks Title

Social Selling: 5 Steps to Putting the Social Back in Sales

Social selling, by definition, is the process of developing relationships as part of the sales process. In today’s business environment this often takes place via social networking but can actually take place both online or offline.

Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation.

In this presentation you will learn how to position yourself as a thought leader and industry expert, and how to identify who the real decision makers are, what is important to them, and what they actually need in order to influence their purchasing decisions before your competition does.


Find out how to excel at #SocialSelling with @PattyFarmer at #RocksDigital 2016! #Marketing
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Eve Mayer Talks Transparency and Brand Management at Rocks Digital 2016! https://www.rocksdigital.com/eve-mayer-rocks-digital-2016/ Tue, 31 May 2016 22:31:23 +0000 http://rocksdigital.com/?p=10414 Eve Mayer was recognized by Forbes in 2013 as the seventh most Influential Woman in Social Media and the 14th Most Influential Person in Social Media. CNN named Eve one of the 8 Women to follow on Twitter in 2013. Eve is CEO of Social Media Delivered and the author of “Social Media for the […]

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Eve Mayer, Rocks Digital Marketing Conference Dallas 2016Eve Mayer was recognized by Forbes in 2013 as the seventh most Influential Woman in Social Media and the 14th Most Influential Person in Social Media. CNN named Eve one of the 8 Women to follow on Twitter in 2013. Eve is CEO of Social Media Delivered and the author of “Social Media for the CEO” and “The Social Media Business Equation” and speaks to corporations and universities worldwide. Known as the @LinkedInQueen, Eve is one of the leading authorities on leveraging Linkedin to grow sales for B2B organizations. She has written and/or been featured in Forbes, Dallas Business Journal, Huffington Post, Entrepreneur Magazine, Vistage, American Express Open Forum and CNN.

Eve is known as @LinkedinQueen because of her knowledge of leveraging Linkedin for B2B sales and recruiting, and Klout even ranks her as the 2nd Most Influential Person on the subject of LinkedIn, only behind LinkedIn itself. Eve has been nominated for numerous Women Owned Business Awards in the past few years, in recognition of her achievements.

Social Media Delivered is a company that leverages the power of LinkedIn, Twitter, YouTube, blogs, Google+, Pinterest and Facebook with proven strategies based in Dallas and Austin Texas and Paris, France with clients in the US, Canada and Europe.

In March 2014, Eve released a book for women on how to do online dating with a smile on their face called Get It Girl Guide to Online Dating and Sextiquette. She has done a TEDx talk on the topic of online dating and will be speaking professionally on the topics of online dating and women’s empowerment.

Rocks Talks Title

Hyper-Transparency and Social Care

Some call it community management, some call it social care but more and more customer service front lines are moving to social media. This session will address real business examples of hyper-transparency, where companies choose to engage online with real clients and prospects using the shocking truth. Consumers or sick of the canned crap and want to build relationships with companies that respond within minutes with apologies, solutions, humor and human connection. Is your brand ready to get real?

During this Rocks Talk you’ll hear:

  • Why your brand shouldn’t just be responding to the negative
  • The neck breaking increases around response time expectations
  • True hyper-transparency examples from unexpected brands and what happened

Get totally transparent with THE @LinkedInQueen at #RocksDigital 2016!
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Elayna Fernandez Brings Her Positivity and Magic to Rocks Talks 2016 https://www.rocksdigital.com/elayna-fernandez-rocks-digital-2016/ Tue, 31 May 2016 22:11:13 +0000 http://rocksdigital.com/?p=10410 Elayna Fernandez, known worldwide as The Positive MOM, is a best-selling author, award-winning mentor for moms and an international keynote speaker. Recognized as Best Marketer, Mom Entrepreneur Of The Year, Best Latina Lifestyle Blogger, and one of the Top 100 Latina Influencers in the USA, she is a Certified Guerrilla Marketing Master Trainer, and creator […]

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Elayna Fernandez, Rocks Digital Marketing Conference 2016Elayna Fernandez, known worldwide as The Positive MOM, is a best-selling author, award-winning mentor for moms and an international keynote speaker.

Recognized as Best Marketer, Mom Entrepreneur Of The Year, Best Latina Lifestyle Blogger, and one of the Top 100 Latina Influencers in the USA, she is a Certified Guerrilla Marketing Master Trainer, and creator of the Guerrilla Positioning System (GPS) for Mompreneurs. Elayna is a Certified Passion Test Facilitator and Certified Success Principles Trainer.

Her mission is to encourage, empower, and equip moms in their journey to create Joy, Balance, and Success on their own terms without guilt, fear, or overwhelm. Her philosophy is “BE Positive and You’ll BE Powerful!” To learn about Elayna’s success mentoring programs, visit ThePositiveMOM.com.

Rocks Talks Title

Life IS A Fairy Tale© – 5 Principles To LIVE Your Magic Life

Through a fun analogy of a famous fairy tale, Elayna shares the principles that she used to go from feeling clueless, hopeless and worthless to building a profitable global brand as a digital influencer, and that she continues to use to design a life she loves. These five power principles will work like magic to consistently transform your results, so you can create JOY, BALANCE and SUCCESS on your own terms and in every area of your life! Here’s what you will learn:

  • 5 Principles You Can Consistently Use To Achieve What You Desire
  • The One Simple Thing You Can Do To Transform Your Results Starting Right NOW
  • How To Turn Your Pain Into Your Passion And Your Passion Into Your Paycheck

… and more!


Fairytales, a magical life & #digitalmarketing with @thePositiveMOM_! #RocksDigital 2016
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Mark Traphagen to Present a Rocks Talks and Breakout Session at Rocks Digital https://www.rocksdigital.com/mark-traphagen-rocks-digital-2016/ Thu, 19 May 2016 15:16:17 +0000 http://rocksdigital.com/?p=10377 Mark leads the marketing team for Stone Temple Consulting, a 60+ person digital marketing agency serving many of the world’s top brands. But he likes to refer to his department as “our in-house marketing lab” because everything STC teaches its clients is tested and proved first in the agency’s own marketing. Mark has a strong […]

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Mark Traphagen Rocks Talks 2016Mark leads the marketing team for Stone Temple Consulting, a 60+ person digital marketing agency serving many of the world’s top brands. But he likes to refer to his department as “our in-house marketing lab” because everything STC teaches its clients is tested and proved first in the agency’s own marketing.

Mark has a strong reputation as an expert on social media, personal brand building and content marketing. In an interview, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media. He is a contributor to publications such as the Moz Blog, Search Engine Land, and Marketing Land; and is also a popular speaker at industry conferences such as MozCon, PubCon and SMX.

Rocks Talks Title

The Best SEO Strategy You Didn’t Know Was an SEO Strategy

Most people, at all familiar with SEO, can tell you what you need to rank, and to drive valuable organic search traffic to your site. A typical list would include things like optimized site structure, in-depth relevant content, proper tagging, and of course, lots of backlinks. But these days doing all those will just (maybe) get you in the game. So what will take you to the top?

We’ve discovered the most important SEO factor, and it’s one on almost nobody’s list: your brand!

Learn why building a recognizable and beloved brand is now one of your best SEO strategies. And best of all, you don’t need to be an SEO technician to do it! This talk will inspire you with fresh ideas that you can put to work immediately to jump to more powerful ways of earning the signals that search engines pay attention to. Get ready to make a leap over your competition and become the master of search in your marketplace!


#RocksTalks Find the #SEO “It” factor with @MarkTraphagen at #RocksDigital 2016!
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Mark Traphagen Rocks Digital Marketing Conference Dallas 2016Presentation Details

Mobile Rocks! Why Mobile is THE Game to Be in, and How to be a Player

In 2015, mobile searches passed desktop for the first time globally, and they are never going back. To put it simply and bluntly: if you are not invested in a mobile-friendly user experience and mobile-first strategies, you may already be out of the game.

In this session you’ll get no theory or hearsay. Instead you’ll experience a double-punch learn-in as you hear the results of both Stone Temple Consulting’s massive data studies on Google’s mobile-friendly ranking updates as well as key insights from our insider interviews with top Google engineers working on mobile and apps.

You’ll learn:

  • Why most pundits underestimated the effect of the two Google Mobilegeddon updates.
  • The impact of our data showing the effect was actually huge.
  • What top Googlers are saying about the need to have a mobile-first marketing strategy.
  • What mobile-first is and how to get the mindset.
  • Practical tips you can apply tomorrow to get in on the mobile revolution.

Go #mobile or go home! @MarkTraphagen talks mobile-first strategies at #RocksDigital 2016!
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