Local Search Panel 2018 Archives – Rocks Digital

Chaz Edward, Google My Business Aficionado, Joins the Local Search Day Panel at Rocks Digital 2018

Rocks Digital — Wed, 30 May 2018 16:42:51 +0000

Chaz Edward began his career in local search a bit differently than most marketers. In the early 2000s, as the owner of a regional locksmith and security company, he had to navigate the transition from offline marketing to the new online marketing.

When phone books started failing, Chaz discovered how to successfully drive local traffic to his company using the power and reach of the internet. By 2009, he was assisting other local business owners, as well as launching multiple local service companies, by leveraging his knowledge of how to grow a business using local search.

He spent the next six years as a Partner in a full-service digital agency, studying SEO patents and technical reports, testing advanced search concepts, and implementing those local strategies for local businesses.

In 2015 he founded Web 20 Ranker, a white label local SEO company based in the USA. He has ranked thousands of Google My Business listings, hundreds of local websites, and managed hundreds of local PPC and Facebook campaigns.

Presentation Details

Local Search Day Panel

Meet the moderator and other panelists.

#RocksDigital 2018 Chaz Edward of @Web20Ranker Joins the Local Search Day Panel #Dallas #Conference
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Kevin Clark, VP at Synup, Joins Local Search Day Panel at Rocks Digital 2018

Rocks Digital — Fri, 25 May 2018 17:06:08 +0000

Kevin Clark is Vice President of Revenue for Synup, a platform that allows brands and agencies to manage, measure and optimize their profiles and reputation across search engines, maps, apps, review sites and local directories.

A business leader with more than 15 years experience and 2 successful exits at startups in the Local Digital, SEO and Listings SaaS spaces, Kevin was a founding member of the National Team (YBN) at Yodle and helped them grow from 3M to 150M in revenue, managing both sales and service teams.

He then launched BrightEdge’s east coast operation in NYC. Immediately prior to Synup, Kevin served as Director of Strategic & Agency Partnerships at Yext, helping them grow from 55M to 150M in revenue ahead of their IPO in 2017.

Presentation Details

Local Search Day Panel

Meet the moderator and other panelists.

#RocksDigital 2018 @kjangoclark, VP at @Synup, Joins Local Search Day Panel #Dallas #Conference
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Cindi Aldrich, 30-Year Yellow Pages Industry Veteran and CEO of ADP Joins the Local Search Day Panel at Rocks Digital 2018

Rocks Digital — Mon, 21 May 2018 15:59:55 +0000

Cindi Aldrich has been President/CEO of the Association of Directory Publishers (ADP) since 2013. She has extensive business acumen acquired over 30 years in the Yellow Pages industry. Her career in association management has included the positions of Controller, Director of Financial Management and Strategic Initiative, and Director of Membership and Conference Sales.

Cindi holds a Bachelor of Science degree in Business Administration from Central Michigan University and is a graduate of the Dale Carnegie course in Human Relations and Public Speaking. She maintains professional memberships in the American Society of Association Executives, American Management Association, and The Executive Women’s Golf Association, and is active on LinkedIn.

She has one married son, is an avid golfer, and loves to travel and read.

Presentation Details

Local Search Day Panel

Meet the moderator and other panelists.

#RocksDigital 2018 Cindy Aldrich CEO of @ADPPub Joins the 2018 Local #Search Day Panel
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Bernadette Coleman, Rocks Digital Cofounder, and #QueenofLocalSEO to Moderate Local Search Day Panel at Rocks Digital 2018

Rocks Digital — Thu, 17 May 2018 15:23:49 +0000

Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe.

Not only is her company a 3x Inc. 500 award winner, Bernadette herself has received many accolades. Most recently, she won Internet Marketing Association’s “Internet Marketer of the Year” in 2017 and is the prior recipient of two Silver Stevie^®Awards: “Woman Executive of the Year 2013” and “Woman Entrepreneur of the Year 2013.”

Actively involved in digital marketing with an emphasis on local SEO since 2001, Bernadette speaks at local events like the American Marketing Association, and national events such as Pubcon, Local Search Association, Association of Directory Publishers, and Big Design.

Called the Queen of Local SEO by industry peers, Bernadette is always thinking about how businesses, small and large, can leverage content marketing, search engine optimization, and social media to dominate local search.

In her spare time she and her husband, Tom, work as advocates for brain injury awareness through their cofounded nonprofit, TryMunity.

Presentation Details

Local Search Day Expert Panel

This expert panel brings the latest information to help businesses succeed in the local space. Our panelists will discuss mobile’s impact on local search and location data, how algorithms like RankBrain and AI technology are impacting other areas of digital like Chat, PPC and content creation, and more.

We know things are speeding up, as mobile device time is now 4 hours 14 minutes per day (2016), with overall internet usage at 5.6 hours per day. So with internet advertising spend at $73B, why does mobile only rate $37B? Looks like money is being left on the table!

Join us at the Local Search Day Panel for critical industry observations and solutions. Find out what you might be missing – and how to take advantage of these exciting realities.

This presentation is rated for all audiences. Everyone from SMBs all the way to enterprise class brands will benefit from the knowledge shared by our industry expert panelists. Learn from their real-world experiences and battle-tested strategies, and discover what you must know to get found online in our ever-more-connected world.

Meet the panelists – Cindi Aldrich, Kevin Clark and Chaz Edward.

#RocksDigital 2018 @BernieColeman, #QueenofLocalSEO, to Moderate Local #Search Day Panel
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