He’s been appointed by U.S. Department of Homeland Security Secretary Nielsen to the Data Privacy and Integrity Advisory Committee. As Chief Privacy and Security Officer for Return Path, Dennis leverages his experience and key relationships to provide best practices to Return Path and its customers, while ensuring the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy, and internet related policy issues.

Previously to Return Path, he was Eloqua’s chief privacy and security officer. Eloqua was acquired by Oracle for $871 million in 2012 and is now the centerpiece of Oracle’s marketing cloud. He is a longstanding member of several boards and advisory committees within the messaging industry, and also sits on several advisory boards for internet companies. He is also a partner, mentor, and frequent investor in startups. Dennis is a Ponemon Institute Fellow, and an IAPP Fellow of Information Privacy (FIP).

Rocks Talk

Stop Whining – GDPR is Actually Good for Your Business and Your Customers

Since the General Data Protection Regulation (GDPR) came into effect, it is dominating the news agenda and is a top priority for businesses. The GDPR has been viewed as a hindrance by many companies, with much of the focus on businesses preparing for GDPR.

In all of this, an important detail is being lost: this new regulation is also set to have a positive impact on consumers, especially in terms of improving the customer experience. Although you may be reading this as an employee of a company that needs to be GDPR-compliant, put your consumer hat on for just a moment.

• You’ve undoubtedly signed up for a service you were interested in, only to receive email from other, unrelated organizations later. Are they related? Some are, absolutely.
• Are they all related? Of course not. Every business that processes customer data must be General Data Protection Regulation (GDPR) compliant, yet some companies will have more work to do than others.
• Rather than thinking this is some kind of “tick the boxes” exercise, audit your business effectively to comply and to get a better picture of your customers. Then show your customers, competitors, and peers how you are embracing digital transformation and using this as a time of reflection on your existing processes.

Think of GDPR as enforced digital transformation. It might be a bitter pill to swallow, but you’ll feel a whole lot better after doing so. Essentially, you can turn GDPR into a positive for you, your company, and clients.

#RocksDigital 2018 Data Privacy Expert, @DDayman, to Present a Rocks Talk on #GDPR
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He has been in the local search industry for more than 15 years, long before it had its name, and his extensive experience in the local search industry, both online and mobile, provides a solid foundation for the direction of the company.

He has worked in leadership roles at several other startup companies, and held other notable positions in product and marketing at Akamai Technologies and AT&T Wireless. He earned his MBA from San Diego State University and a BA from UC Riverside.

Rocks Talk

The Evolution of Local Search: Past, Present, and Future

The local search landscape is constantly evolving with the release of new features and changes in consumer behavior. In 2017, Google changed its search algorithm over 500 times! Businesses need to be able to adapt to these changes, and embrace a multi-faceted local SEO strategy to take advantage of the rise of local search – including voice and mobile adoption.

Key Takeaways:

• Learn where local search started to see how far we’ve come
• Successful strategies for businesses that drive an increase in revenue
• How Voice Engine Optimization™could impact your local search strategy
• Where local search is going in 2018 and the years to come

 Attend this Rocks Talk to learn the history of local search, current local and digital marketing strategies, and predictions for the future.

#RocksDigital 2018 @Chatmeter CEO, Collin Holmes, to Present on the Evolution of Local #Search
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Kate is creator of Social Media Pro, a training program for Social Media Marketing Professionals. Her courses have trained more than 30,000 students.

As a digital nomad, Kate is usually traveling to cities all over the world, speaking and training at interactive conferences and events. A student herself, she is fascinated with the technology that connects people, and is passionate about training and developing social media managers.

Rocks Talk

Liven Up Your Brand with Facebook Live

The competition in trying to capture consumer attention is growing. Consumer attention spans are shrinking, while at the same time, more people and brands are climbing aboard the social media train! By the year 2020, there will be an estimated 2.95 billion social media users. Currently, 78% of the U.S. population has social network profiles, and more than 90% of brands use two or more social networks.

Eye-Opening Stats to Digest

• There are over 60 million Facebook business pages, with 1.79 billion monthly active users.
• Twitter has 317 million monthly active users, with 79% of its users outside of the United States.
• There are 500 million monthly active users on Instagram, with 95 million photos and videos posted daily.
• Snapchat has 187 million daily active users – and with 10 billion mobile videos viewed per day, it rivals Facebook in terms of daily video user engagement.
• Pinterest boasts 100 million active users, and a whopping 81% of them are women.
• 60/60 – sixty hours of video content is uploaded to YouTube every 60 seconds.

As you can see, while social media is always changing, it is most definitely not going away any time soon. Video, which was once only for YouTube, is quite mainstream and in demand. It’s an excellent way to shine a bright light on a business or brand.

While going live on Facebook or any other chosen platform only requires a few quick clicks, to really make the live video performrequires planning, personality, and presentation.

In this Rocks Talk, Kate will focus in on the four P’s for going live. To make it more interesting, we’ll be going live on Facebook while she is presenting live!

As digital marketing evolves, so will social media. It’s not just word-of-mouth, it really is world-of-mouth!

Learn to master live video and put it to work for your brand or identity.

#RocksDigital 2018 @KateBuckJr, #SocialMedia Pro, to Speak on #Facebook Live #Video
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Schuh’s background in Advertising, Marketing, and Psychology has helped companies develop engaging marketing and training content with stories that create value and achieve business objectives.

As an adjunct professor, he has taught Design Communication and Storytelling for 17 years at Southern Methodist University, Texas A&M Commerce, and Collin College.

Rocks Talk Details

Relationship Marketing: How to Create a Win/Win

Win/Win relationships last. How can you develop long-term, meaningful relationships with customers that will help your company retain business in a constantly evolving marketplace?

Key Takeaways

• Insights and techniques to develop lasting relationships with current and future customers.
• Win/Win relationships require communication and trust.
• Strategies to quickly build a rapport.

It’s time to develop an understanding of your customers’ needs, and their desires to build lasting relationships. Attend this Rocks Talk and learn what you need to develop those Win/Win relationships!

#RocksDigital 2018 @TexasAnimator to Present a Rocks Talk on Relationship #Marketing #SMDay
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As the Director of Marketing Operations at Apogee Results, Michelle is the agency’s internal marketing strategist. She is a key consultant to the internal team and agency clients. She is also responsible for growing Apogee’s industry thought leadership and brand footprint.

Michelle is a creative thinker who enjoys solving business problems and assessing customer behavior. When setting strategy, she is adept at targeting specific goals, focused metrics, and KPIs to keep marketing plans on track. She also continues to maintain proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and content creation, and cultivates an active thought leadership role in relevant digital strategy communities.

Michelle is currently a co-host of the Search Talk Live podcast and the relaunched #SocialChat. She is a contributing writer for Search Engine Journal, The SEMPost, and Search Engine Watch. Her passion for marketing makes her a favorite conference speaker at events like Digital Summit, Search Marketing Expo, Pubcon, and the Zenith Digital Marketing Conference.

Rocks Talk Details

21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks

No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.

Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.

Together we will explore:

• User behavior trends
• Impact of voice devices like Alexa and Google Home
• Continuing changes to how marketing information is served

This talk is sure to ROCK! Be ready.

#RocksDigital 2018 @MStinsonRoss to Present on 21st Century #Marketing – Human-Cyborg Relations
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Tyler delivers a unique perspective to every engagement as he shares solutions for today’s marketing challenges that he learned the hard way as a former concert promoter. The same digital hustle that gave Tyler success as the youngest independent Christian concert promoter in the nation serves as the baseline for the methodology that continues to bring success to Fidelitas clients.

He was the first concert promoter to use text message marketing and the first Christian concert promoter to use Facebook for marketing events. Tyler continues to stay on top of the latest trends and is blessed with a wealth of experience in both Digital and Traditional Marketing, as well as Public Relations and Event Marketing.

Tyler’s specialty is helping clients maximize their ROI by creating marketing campaigns that stand out on crowded platforms, while staying on-brand and on-budget. The native Illinoisan now calls San Diego home along with his wife, son, and yellow Lab.

Rocks Talk Details

How to Drive True Customer Engagement in an Ever-Changing Social Landscape

Sure, everyone wants more “engagement” on their brand’s social channels – but what does that even mean for a brand’s bottom line?

The tried-and-true formula for social engagement was so simple: run a contest, ask people to like and share a post, and maybe even hit the “Boost Post” button for some additional reach. But as the winds of change pick up speed across social channels, brands and their marketing leaders need to keep pace.

In this high-energy talk, Tyler will walk the audience through tangible ways to drive customer engagement in 2018 with tools like Chatbots, Messenger Ads, Influencers, and more.

Key Insights Include:

• Fishing for Your Audience’s Attention in a Sea of Content
• How to Personalize Your Engagement to Win Customers Over
• How Chatbots are the Key to Customer Happiness – and the Future of Social Media Marketing
• Ways to Measure the ROI of Your Customer Engagement Efforts

Be ready to ROCK! Tyler is sure to bring it!

#RocksDigital 2018 @tsickmeyer to Present on the Ever-Changing #SocialMedia Landscape
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