Speakers 2018 Archives – Rocks Digital

Tanya Smith, the Mindful Marketer, to Present on Using Instagram Stories to Drive Engagement at Rocks Digital 2018

Rocks Digital — Mon, 25 Jun 2018 14:48:58 +0000

Tanya Smith is the founder of Mindfully Marketing, your #1 source for online course creation and social content marketing with intention and purpose. Her passion is to work with women business owners to leverage creative digital marketing techniques, strategies, and tools to meet their lifestyle goals and business initiatives.

Described as a “walking Google,” Tanya’s experience and branding perspectives have been featured in radio, print, and a number of well-known digital publications such as Visionocity and Bronze Magazine. Tanya has been a guest speaker for various national organizations and events, including speaking as a break-out presenter at a previous Rocks Digital Marketing Conference, delivering a worldwide simulcast for the Army & Air Force Exchange Service (AAFES), providing training on online branding and marketing for the Expert Coaching Forum at The University of Texas at Dallas, and for companies like Alliance Data Systems (ADS).

As a faculty member for the Workplace Coach Institute Inc.™, Tanya developed and facilitated their first groundbreaking course on how to design a phenomenal online branding strategy. She has been educating her audience with highly informative courses covering the latest online trends ever since.

Presentation Details

How to Leverage Instagram Stories to Get Highly Engaged Followers

Instagram traffic is incredibly powerful because its audience is extremely targeted and engaged. Recently crossing over a billion monthly active users, Instagram is definitely positioned to help marketers capture attention. With new features being rolled out, such as Instagram Stories and IGTV, now’s the time to get your business and your brand on the platform.

Instagram Stories offers an amazing opportunity to build a massive following… fast.

Joe Youngblood, Digital Marketing Expert, to Emcee Local Search and SEO Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:50:54 +0000

Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed Explore Media, on Facebook, Instagram, Twitter, and Reddit.

He is an avid digital marketing researcher, spending time experimenting with various tactics and strategies on Facebook, as well as the Facebook advertising platform and its various incarnations.

Joe is cofounder of Digital by Dallas, an organization that coordinates low-cost quarterly events to educate the digital marketing and SMB communities, while also raising funds for local charities as part of its mission.

Presentation Details

Emcee – Local Search and SEO Track Sessions

Read the session descriptions and meet the speakers – Dave Davies, Bill Hartzer and Jesse McDonald.

The #RocksDigital 2018 Local #Search and #SEO Track is Ready to Rock with Emcee @YoungbloodJoe
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The Social-Savvy Heather Nichols to Emcee the Social Media and Content Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:34:33 +0000

After a 10-year corporate sales career, Heather Nichols became inspired at a Zig Ziglar conference to help more businesses and entrepreneurs connect with their potential customers and referral sources in a more meaningful way. Convinced that the customer doesn’t care what you call “sales” or “marketing,” she believed that by focusing on a singular customer experience, all else will follow.

Now a passionate entrepreneur, Heather is on a mission to help others reverse-engineer the moments of referrals from those happy customers that evangelize the brand for the business. But it’s more than reverse-engineering the sale – it’s about reverse-engineering a vision of having lifetime clients and referral sources – and it happens in part by having customer-focused digital marketing strategies.

If you want to have a long coffee talk about top-of-mind-awareness campaigns and customer journey mapping, you’ll have to meet Heather in person at an event like Rocks Digital. In-person is her favorite way to connect, and the internet is her favorite tool to STAY connected.

Presentation Details

Emcee – Social and Content Track Sessions

Read the session descriptions and meet the speakers – Antoine Dupont, Shelly Fagin and Grant Simmons.

The #RocksDigital 2018 #SocialMedia and #Content Track is Ready to Rock with Emcee @TheBizFizz
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Dan Sturdivant, SEO Pro, to Emcee the Mobile and Web Track at Rocks Digital 2018

Rocks Digital — Mon, 18 Jun 2018 20:13:30 +0000

Dan Sturdivant is a search engine optimization and social media strategy professional with over 20 years experience in developing digital marketing strategies for agency clients.

With a strong foundation in all phases of digital marketing, Dan has the ability to deliver multi-channel business-driving solutions. He is well-versed in strategy and ideation development, video production for SEO & social media, as well as competitive analysis. Dan provides proven leadership in directing digital marketing services, creative design, and team management across market and target segments.

Dan is past president of the DFW Search Engine Marketing Association and co-founder of the Digital Career Center, a 501(c)3 non-profit organization designed to help heads of households with careers in digital marketing.

Presentation Details

Emcee – Mobile and Web Track Sessions

Read the session descriptions and meet the speakers – Hugo D. Aviles, John Peterson and David Szetela.

The #RocksDigital 2018 #Mobile and #Web Track is Ready to Rock with Emcee @DanSturdivant
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Everyone’s Favorite Mompreneur, Elayna Fernandez, Joins the Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Fri, 15 Jun 2018 14:18:26 +0000

Elayna Fernandez, known worldwide as The Positive MOM, is an award-winning storyteller, a master digital strategist, and an avid student of pain. Elayna helps moms transform their own pain stories into positive growth, allowing them to step into balance, and create joy and success on their own terms – in all areas of life.

An international keynote speaker and panelist, Elayna travels the world to share knowledge on the topics of motherhood, mindset, and mompreneurship. Her guidance encourages, empowers, and equips millions of moms in 134 countries to increase their impact, income, and influence – without guilt, shame, or regret in their motherhood.

Elayna is a certified Guerrilla Marketing Master Trainer, certified Passion Test Facilitator, certified DreamBuilder Coach, certified Success Principles Trainer, and a graduate of the Steve Harvey School for Business Acceleration. She has also been a web designer for over 20 years. She has been recognized as Best Marketer, Mom Entrepreneur of the Year, Best Latina Lifestyle Blogger of both 2015 and 2016, and the 2017 Best Family and Parenting Creator at the TECLA Awards. She has also been named one of the Top Latina Influencers in the USA for two consecutive years. ThePositiveMOM.com has been ranked one of 100 Top Moms Blogs Worldwide in both 2016 and 2017.

Elayna is often featured in global media, including ABC, NBC, FOX, Telemundo, Univision, Latina Magazine, CNN en Español, and The Huffington Post. She’s also a contributing writer for Thrive Global!

Elayna has spoken on many stages, including S.H.E. Summit, Texas Conference for Women, BlogHer, Work Hacker, Bloggy Conference, Boy Scouts of America, and more! She’s also been a member of both the BlogHer and Hispanicize advisory boards.

The Positive MOM has partnered with brands like The Walt Disney Company (Disney Parks, Disney Channel, Disney Jr., Disney Animation, Disney Princesses, Walt Disney Studios, Walt Disney Pictures, Pixar, ABC, Marvel, Lucasfilm / StarWars, Disney XD, Disney Cruise Line, and Disney Kids), Prudential, Delta, Dove, Neutrogena, Motrin, Wells Fargo, Kohl’s, Steve Harvey, Johnson’s, NBC, Amazon, General Mills, NFL, Angel Soft, Walmart, Gerber, SeaWorld, Chevrolet, Minute Maid, Fox Home Entertainment, Vicks VapoRub, Cadillac, Clorox, Chase, Clean & Clear, Hasbro, Post Cereals, JC Penney, Cooper Tires, CDC, Sesame Street, Sony, Best Buy, Hyundai, Tylenol, Hallmark, Netflix, The Hispanic Scholarship Fund, Avocados From Mexico, Pinesol, Toyota, Chuck E Cheese’s, World Vision, GoGo Squeez, Hanes, LEGO, QuickBooks, Kelley Blue Book, St. Jude, The College Board, NatureMade, Genius Plaza, Kroger, Tide, LifeLock, Albertsons Safeway, Listerine, Dreft, TripAdvisor, Scholastic, Baby Dove, and more!

Born and raised in a slum in the Dominican Republic and a single mom for 8 years, Elayna now lives in Fort Worth, Texas, with her loving husband and 3 homeschooled daughters.

Her philosophy is “BE Positive and You’ll BE Powerful!”

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Meet the moderator and other panelists.

#RocksDigital 2018 Mompreneur, @thePositiveMOM_, Joins the #Influencer #Marketing Panel
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Nicki Patel, Influencer Relations Pro, Joins the Influencer Marketing Panel at Rocks Digital 2018

Rocks Digital — Thu, 14 Jun 2018 14:17:34 +0000

Nicki Patel oversees day-to-day operations at SMPR and has been with the company since 2009, during which time she has been honing her skills in public relations, digital marketing, influencer relations and experiential marketing. Overseeing all client work for SMPR, Nicki works with each client from concept to realization of their marketing strategy.

In recent years, she has worked on projects such as grand opening strategy and execution for NYX Professional Makeup stores across the country, event ideation and social media strategy for Mockingbird Station, public relations strategy and execution for Fuzzy’s Taco Shop, and much more.

Born in Oklahoma and raised in Texas, Nicki attended The University of Texas at Austin where she graduated with a B.A. from the McCombs School of Business. Prior to SMPR, her experiences included time at Edelman, where she worked on corporate accounts including MetroPCS and Dickies. Prior to that, as an Information Technology Consultant in Dallas, she spent time evaluating client businesses and working with strategy teams to find new efficiencies in technology business processes.

Presentation Title

The Art & Science of Charming Your Audience – The Influencer Marketing Panel

Meet the moderator and other panelists.

#RocksDigital 2018 @NickiPatel of @smprco, Joins #Influencer #Marketing Panel #Dallas #Conference”
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