Chris Silver Smith is founder and CEO of Argent Media, a local search marketing agency. He has an extensive background in search engine optimization, online marketing, and online reputation management. In the past, Chris has worked for some of the top agencies in the SEO industry, and he helped pioneer and many of the basic strategies and techniques for SEO, local SEO, Image SEO and social media marketing. He has provided search marketing strategies for a number of Fortune 500 and Internet Retailer 500 companies.

At Argent Media, Chris provides online reputation management and repair services for large companies as well as for individuals, and he has provided expert witness consulting on legal cases involving trademark infringement, SEO and online defamation cases.

Chris is a longtime writer for Search Engine Land, and he recently started writing a column at Marketing Land on online reputation issues and tactics. Chris currently serves on the advisory boards for Universal Business Listing and Thomson-Reuters FindLaw.

Presentation Details

Reputation Management: Repairing & Safeguarding Your Brand Online

Your online reputation has become synonymous with yourself, and it is vital to virtually anything you want to do in life today, whether as a business or as an individual. Consumers search for businesses’ names online and check out their reviews before selecting who they’ll go to, and prospective employers (or prospective dates) will search individuals’ names to see if they have any black marks before choosing to meet you.

It’s all too easy for a past misstep to sandbag your future prospects and it’s all to frequent that someone will take a disliking to you and try to take you down a few notches online.

In this session he’ll explain how you can clean up your presence online if you have something out there holding you back and touch on the things you need to do as part of proactive reputation management to insulate yourself from possible future damaging items that can show up for your name.

Hear @si1very on “Online Reputation Mgmt” #RocksDigital 2015 #Branding
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Martin Shervington is a marketing Psychologist as well as a consultant, speaker, trainer and coach on all things Google+. As the community manager for both “Plus Your Life” and “”, his role is to support individuals and new businesses as they learn to use Google+. He currently splits his time between the UK and the USA with clients he works with on both continents, but is finding himself more and more in Europe and South American as his client list grows in these countries as well.

With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we are able to learn together.

With over 1 million followers, he leads the way with taking the benefits of Google+ out into the world, one conversation at a time. Martin is the author of the online guide: What is Google Plus? A Complete User Guide.

Martin specializes in delivering “added value” with a direct approach but not forgetting to sprinkle in a little fun along the way. And Martin knows how to have fun since he has been known to do a little stand-up comedy whenever he gets the chance. He is also the author of several books including: “Developmental Coaching” and “Peak Performance”.

Keynote Presentation Details

Just about everything you need to know about Google Plus for Business!

Covering everything from ‘why you need to be on it’ to how you can make the most G+ for personal branding and building your business online.  Martin Shervington will share his innovative approach to getting results for your marketing dollars on Google+. When you build your brand on Google+ you will gain a community of fans that will become loyal to that brand. And since Google+ is Google, their search algorithms will love your brand just as much as your fans.

Keynote @MartinSherv presents on #GooglePlus at #RocksDigital 2015 #SocialMedia #Texas
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Joe Youngblood, SEO Strategist, started his journey into online marketing at 14 years old when he built his first website and began trading banners and links with other webmasters and he has been doing SEO even before Google. As a graduate of University of Texas at Arlington, he augments his digital marketing experience with a traditional marketing degree. Since then he has moved into the SEO / Internet Marketing consulting field, was accepted to join the DFWSEM Board of Directors and joined the illustrious ranks of marketing speakers at the apex of marketing conventions – Pubcon.

Joe’s websites have been mentioned in Wired magazine, on CNN, NBC, CBS and other news outlets representing industries such as real estate, online radio, video hosting, and eCommerce. His work involves anticipating search engine changes and developing holistic strategies to capitalize on them, while creating valuable content that brings in positive signals from other websites and social media.

Joe’s link building strategies where coined as “amazing” in a Forbes article.

Rocks Talk title

The SEO Mindset

Learn More Abt The #SEO Mindset from @YoungbloodJoe at #RocksDigital 2015 #Dallas
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Randall Turner, Digital Marketing Expert to present Pre-Conference Workshop

Randall Turner is the Chief Operating Officer (COO) and Co-Founder of Advice Interactive Group which is a full service digital marketing agency that offers Smart Digital Strategy. Randall has experience with SEO – Local & National, PPC, Social Media Marketing, Web Design, Web Development, Inbound Content Marketing Campaigns, Local Search, Email Campaigns, and Video Marketing Campaigns, basically all things Digital Marketing.  Prior to co-founding Advice Interactive, Randall spent 4 years with Verizon, now known as DexMedia where he was brought in to boost sales while building a digital footprint in the print advertising industry for them.

Randall manages to find time to be active in his local community, Fort Worth, and was elected Executive Vice President & President for the Fort Worth Jaycees. Randall is married to his wife that he says makes everything possible for him.  They also have a beautiful daughter who serves as a great reminder to Randall that you should always make your family your priority.

Workshop Details

Your Visibility Checkup: How To Take Control of Your Data

Do you have a consistent NAP? And we are not referring to grabbing a blanket and pillow after lunch each day (even though Randall does have a couch in his office). We are referring to the Name, Address, and Phone Number of your business and their consistency across the Internet. Did you know when someone searches for your product or services on Google, Yahoo or Bing that these search engines serve the information based on the address of your brick-n-mortar location and the location of the searcher? Is your business showing up in these searches?

In this presentation, Randall Turner will show you how to review your citations (mentions of your business on the web) and evaluate them for consistency and trouble spots. Consumers in 2015 find businesses, goods and services by searching from their mobile devices. Learn HOW they find your business and WHY they might not.

Hear #DigitalMarketing Expert @RandallsAdvice on “Your Visibility Checkup” #RocksDigital
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Eric T. Tung is a social media manager, strategist, consultant, advocate, speaker and blogger. As a social media manager at BMC Software, he is responsible for event strategy, growing social media communities across multiple hundred-million dollar lines of business and also leads internal employee social media training and activation.

While at Spark Energy, Eric expanded social networks to nearly 40,000 members within 12 months, and his work in social media communications was recognized by the company president as being an “instrumental contribution” to Spark Energy being awarded the J.D. Power & Associates Customer Service Award for Excellence.

Eric has over 75,000 personal connections in his networks, is one of the 25 most followed people on Twitter in Houston and was one of the early adopters on Facebook, Twitter and Google+. Eric is ranked as a top influencer in Social Media by Forbes three years in a row, has spoken at countless conferences including Social Media Marketing World 2014 & 2015, Social Media Tulsa 2014 & 2015 and Big Design 2014.

Prior to his position at Spark Energy, Eric was in charge of online communications and had initiated social media strategy at the largest independent power producer, GDF SUEZ. He has also held sales and marketing positions with Apple, Dell and National Instruments.

A graduate from The University of Texas at Austin with a Bachelor’s of Business Administration in Marketing, he began his career with Newell Rubbermaid becoming a Key Accounts Sales Manager with the Home Depot account and was solely responsible for sales at nearly 100 stores in the Northeast totaling $30 million in sales annually.

Eric is an active member of the online marketing community in Houston. He has also served as an organizer for the annual Texas Children’s Hospital Cure Kids Cancer Radiothon, raising over $3M in funds for children’s cancer research. He is an active fundraiser for the MS-150 ride to cure Multiple Sclerosis and The St. Baldrick’s Foundation, to help cure kids’ cancer.

Presentation Details

How To ROCK Your Digital Marketing and Content Strategy for Results

We hear about digital marketing, specifically content creation all the time, and how great it is for SEO and business, but what are the actual steps you need to take to implement a cohesive content strategy? Some of the topics that will be covered are persona development, charting personas to sales cycles, identifying questions and platforms, and how to increase inbound leads. If you want to learn more about content marketing from A-to-Lead then this session is for you.

#SocialMedia Expert @EricTTung To Speak on #ContentMarketing For Results #RocksDigital #Dallas
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Jerod Morris to Present on Content and Connection

Veteran podcaster, Jerod Morris is VP of Marketing for Rainmaker.FM, the digital marketing podcast network launched by Copyblogger Media. Jerod has spent almost a decade working in online media strategy, production and marketing. He has been a featured speaker at conferences across the country about leadership, content strategy and podcasting.

He is the host of several successful podcasts, including The Lede, The Showrunner, and The Assembly Call. Jerod was a featured presenter at Authority Intensive 2014 and speaks regularly throughout the country about content strategy. He also has first-hand experience with directing content teams of multiple contributors for high-traffic websites, even before he joined Copyblogger Media.

Jerod is a Graduate of Indiana University and, after graduating, he taught at an alternative school for troubled youth prior to a chance meeting with Derick Schaefer which began his career in online content marketing and led him to his current position.
Rocks Talk Title

Content is Not King. Connection is King.

#Podcasting Expert @JerodMorris to Speak on #Content & Connection at #RocksDigital
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