As a 4-year board member of Social Media Dallas, she’s eager to learn from other digital marketers. As a public speaker herself, favorite topics include Enterprise Social Networks, Employee Advocacy, the Top Social Media Trends in 2016 and Using Social Media in a Job Search.

Laurie’s background includes leadership positions in marketing and product innovation with tech-related companies including Verizon and Sprint. She began her career in consumer product marketing with Hallmark Cards in Kansas City, MO.

Shook holds a bachelor’s degree from Murray State University in journalism, and an MBA in marketing from Vanderbilt University.

Presentation Details

Emcee – Social Media Track

Read the session descriptions and meet the speakers.

The #RocksDigital 2016 #SocialMedia track will rock with @LaurieShook as emcee
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Her award-winning campaigns have been recognized by the Internet Advertising Competition, The International Business Award “Stevies” and local SMC Dallas Social Media Showcase. According to Swarm, Litany spends most of her spare time sampling craft-style libations, shopping, seeking out pizza and finding moments of Zen at the nearest botanical garden.

Presentation Details

7 Tips To Maximize Engagement for Brands on Social Media

Consumers today expect to see their favorite brands on social media — not to be sold, but to be entertained. The top brands on social media are recognized for being caring and inspiring.

Do you think your target audience would have the same emotional reaction about your branded content? Are you struggling to find a balance between justifying returns and maintaining multiple social channels?

Learn how to leverage the best tools and techniques that will help connect your brand with the right audience, build advocacy and track success.
What you will learn:

• Where to find your most engaged audience.
• Tips for optimizing posts and campaigns.
• Tools for monitoring and measuring success.

Maximize your brand’s #socialmedia engagment w/ @LitanyBergeron! #RocksDigital 2016
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As the “Siren of Social” for Heroic Search, it’s Roxanne’s job to use her “powers” of social media to entice, entertain and inform customers and leads for clients. She promotes content, creates relationships and grows your audience so that all of the content marketing and PR efforts the team at Heroic Search have mapped out will get a greater reach, and the optimum amount of exposure. She also helps with social-based advertising campaigns, to expand upon all efforts, as a whole. Everything Heroic Search does is connected to get you the best — and trackable — ROI.

Presentation Details

Social Search: The Impact of Social Media on Search Engine Optimization

Have you heard that Google Plus +1s affect your rankings? Or maybe someone told you Google is indexing tweets. What does this stuff mean for you and your business? How do Facebook, Twitter or LinkedIn affect your rankings on Google? In this session, Roxanne of Heroic Search will discuss how social media impacts the search engine optimization (SEO) of your website… or doesn’t.

In this session, you’ll learn:

• What social signals are, what they do, and how they affect your website… or do they?
• Which social media platforms provide these social signals and what it means for your website
• How you can use social media to give a little boost to your SEO efforts

Learn how #SocialMedia impacts #Search from @RoxanneRoark at #RocksDigital 2016!
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He has an extensive background in Twitter, online marketing and social selling. John is a veteran journalist and has an extensive media background, working for some of the top television news stations in the country, including Dallas, Houston, Tampa and Orlando.

He has provided both social media marketing strategies and sales strategies through his company Online ImageWorks for media personalities, celebrities, small business owners and a number of Fortune 500 companies.

John is the #1 best-selling author of 365 Ideas To Go From Good To Great On TWITTER! He is also an adjunct professor teaching courses at The Mayborn School of Journalism at The University of North Texas.

Presentation Details

How to Make Money & GROW BIG on TWITTER!

When used effectively, Twitter can be a hot prospecting tool, which can translate into cold hard cash for both you and your business. Using Twitter alongside a few lesser-known, third party tools and applications can transform you into a force to be reckoned with on social media.

It’s all too easy to forget the core reasons why social media tools like Twitter are important and can help you and your business. John will explain WHY it’s important to be active on Twitter and what it means to be active on Twitter.

He will cover:

• Basics like Twitter terminology and navigating the network
• Advanced concepts in this session include:
  • How to do Twitter in less than an hour a day
  • Tools which will ensure you get the most bang out of each tweet you send out
  • Using Twitter to strategically stalk potential clients in a good way
  • Finding your voice on Twitter …and more

This power-packed, informational session is for everyone from newbies to advanced users.

#SocialMedia Influencer @IAmJohnSparks presents at #RocksDigital 2016 on #Twitter!
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