Local Search Brand Panel 2016 Archives – Rocks Digital

Advice Interactive’s Rachel Morgan Joins Rocks Digital’s Local Search Day Brand Panel!

Rocks Digital — Tue, 28 Jun 2016 00:50:55 +0000

Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients.

Her background is in content, local SEO, and technical SEO. Rachel is one of the few Google Trusted Verifiers in the United States–a program built in partnership with Google’s Get Your Business Online.

Rachel was nominated as Young Search Professional of the Year by the US Search Awards in 2014. She graduated with a BA in English & Creative Writing from the University of Central Arkansas.

Presentation Details

Local Search Brand Panel

Meet the moderator and other panelists.

#RocksDigital 2016 @RachelKMorgan joins the #LocalSearchDay #Brand panel
Click To Tweet

Learn More | Register Now | Meet the Speakers | Access the Archive

The post Advice Interactive’s Rachel Morgan Joins Rocks Digital’s Local Search Day Brand Panel! appeared first on Rocks Digital.

Reach Local’s Karen Platt Bearman Joins Rocks Digital’s Local Search Day Brand Panel!

Rocks Digital — Tue, 28 Jun 2016 00:38:58 +0000

Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.

With more than 25 years experience in marketing and technology, Karen specializes in demand generation, marketing communications, online advertising and strategies for vertical markets. Before coming to ReachLocal, Karen served in a variety of marketing positions at Entrust, Nortel Networks and Fiserv.

Karen has served Vice President of the Richardson Humane Society, an all-volunteer pet rescue organization for more than 10 years. She holds an MBA from Indiana University and a BA from DePauw University.

Presentation Details

Local Search Brand Panel

Meet the moderator and other panelists.

#RocksDigital 2016 @ReachLocal’s Karen Platt Bearman joins the #LocalSearchDay #Brand panel
Click To Tweet

Learn More | Register Now | Meet the Speakers | Access the Archive

The post Reach Local’s Karen Platt Bearman Joins Rocks Digital’s Local Search Day Brand Panel! appeared first on Rocks Digital.

Greg Gifford Joins the Local Search Day Brand Panel at Rocks Digital 2016!

Rocks Digital — Tue, 28 Jun 2016 00:14:49 +0000

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a Bachelor of Arts in Cinema and Communications, and has an obscure movie quote for just about any situation.

Presentation Details

Local Search Brand Panel

Meet the moderator and other panelists.

The #RocksDigital 2016 #LocalSearchDay #Brand Panel revs up with @greggifford
Click To Tweet

Learn More | Register Now | Meet the Speakers | Access the Archive

The post Greg Gifford Joins the Local Search Day Brand Panel at Rocks Digital 2016! appeared first on Rocks Digital.

Bernadette Coleman, Rocks Digital Co-founder to Moderate Local Search Day Panels

Rocks Digital — Fri, 17 Jun 2016 20:00:25 +0000

Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe.

She has been actively involved in digital marketing with an emphasis on local SEO since 2001. Referred to as the Queen of Local SEO by industry peers, Bernadette is always thinking about how businesses, small and large, can leverage content marketing, search engine optimization and social media to dominate local search.

In her spare time, she and her husband, Tom, work as advocates for brain injury awareness through their co-founded nonprofit, TryMunity.

Presentation Details

Local Search SMB Panel

The morning Local Search Panel focuses on SMBs. Panelists will explore local search ranking factors, the importance of location data and how both impact the visibility of businesses in desktop and mobile search results.

You can bet the topic of Micro-Moments will come up, along with how consumers are using their smart devices to find what they want, when they want it, while on the go. Digital assistants likes Google Now, Siri, Cortana and Alexa will also be part of this important conversation.

Meet the panelists – Saffie Farris, Ben Kilimer and Joe Youngblood.

Join moderator @BernieColeman at #RocksDigital 2016 local #search #smb panel!
Click To Tweet

Presentation Details

Local Search Brand Panel

The afternoon Local Search Panel focuses on brands and multi-location businesses and the unique challenges they face, stemming from targeting more than one area. Panelists will share real world examples they’ve implemented, in specific geographic areas, to expand the digital footprint of client businesses. Location data, mobile and Micro-Moments are important factors for brands; the advanced methods needed to approach these factors will also be part of the discussion.

SMBs this panel is definitely for you, too! We’re sure you want to extend the reach of your business at some point. The strategies and methods presented for the larger businesses and brands can apply to you, too. Come learn how to expand the influence of your brand for multiple locations in local search!

Meet the panelists – Greg Gifford, Rachel Morgan and Karen Platt Bearman.

Join moderator @BernieColeman at #RocksDigital 2016 local #search #brand panel!
Click To Tweet

Learn More | Register Now | Meet the Speakers | Access the Archive

The post Bernadette Coleman, Rocks Digital Co-founder to Moderate Local Search Day Panels appeared first on Rocks Digital.